diff --git a/lib/options.json b/lib/options.json
index 703e2b5657..0b01be6dac 100644
--- a/lib/options.json
+++ b/lib/options.json
@@ -198,6 +198,12 @@
         },
         {
           "type": "boolean"
+        },
+        {
+          "type": "array",
+          "items": {
+            "type": "string"
+          }
         }
       ]
     },
diff --git a/lib/utils/status.js b/lib/utils/status.js
index f9acb1aa6c..070db0322b 100644
--- a/lib/utils/status.js
+++ b/lib/utils/status.js
@@ -46,7 +46,7 @@ function status(uri, options, log, useColor) {
     let openOptions = {};
     let openMessage = 'Unable to open browser';
 
-    if (typeof options.open === 'string') {
+    if (typeof options.open === 'string' || Array.isArray(options.open)) {
       openOptions = { app: options.open };
       openMessage += `: ${options.open}`;
     }
diff --git a/test/CreateConfig.test.js b/test/CreateConfig.test.js
index 5cce86344f..c7e622ea02 100644
--- a/test/CreateConfig.test.js
+++ b/test/CreateConfig.test.js
@@ -909,4 +909,38 @@ describe('createConfig', () => {
     ).toMatchSnapshot();
     expect(webpackConfigNoStats).toMatchSnapshot();
   });
+
+  it('open true', () => {
+    const config = createConfig(
+      webpackConfig,
+      Object.assign({}, argv, {
+        open: true,
+      }),
+      { port: 8080 }
+    );
+
+    expect(config).toMatchSnapshot();
+  });
+
+  it('open application', () => {
+    const config = createConfig(
+      webpackConfig,
+      Object.assign({}, argv, {
+        openPage: 'Google Chrome',
+      }),
+      { port: 8080 }
+    );
+    expect(config).toMatchSnapshot();
+  });
+
+  it('open application with args', () => {
+    const config = createConfig(
+      webpackConfig,
+      Object.assign({}, argv, {
+        openPage: ['Google Chrome', '--incognito'],
+      }),
+      { port: 8080 }
+    );
+    expect(config).toMatchSnapshot();
+  });
 });
diff --git a/test/__snapshots__/CreateConfig.test.js.snap b/test/__snapshots__/CreateConfig.test.js.snap
index bd0044f1a4..a6a8514677 100644
--- a/test/__snapshots__/CreateConfig.test.js.snap
+++ b/test/__snapshots__/CreateConfig.test.js.snap
@@ -712,6 +712,41 @@ Object {
 }
 `;
 
+exports[`createConfig open application 1`] = `
+Object {
+  "hot": true,
+  "hotOnly": false,
+  "noInfo": true,
+  "open": true,
+  "openPage": "Google Chrome",
+  "port": 8080,
+  "publicPath": "/",
+  "stats": Object {
+    "cached": false,
+    "cachedAssets": false,
+  },
+}
+`;
+
+exports[`createConfig open application with args 1`] = `
+Object {
+  "hot": true,
+  "hotOnly": false,
+  "noInfo": true,
+  "open": true,
+  "openPage": Array [
+    "Google Chrome",
+    "--incognito",
+  ],
+  "port": 8080,
+  "publicPath": "/",
+  "stats": Object {
+    "cached": false,
+    "cachedAssets": false,
+  },
+}
+`;
+
 exports[`createConfig open option (boolean) (in devServer config) 1`] = `
 Object {
   "hot": true,
@@ -760,6 +795,22 @@ Object {
 }
 `;
 
+exports[`createConfig open true 1`] = `
+Object {
+  "hot": true,
+  "hotOnly": false,
+  "noInfo": true,
+  "open": true,
+  "openPage": "",
+  "port": 8080,
+  "publicPath": "/",
+  "stats": Object {
+    "cached": false,
+    "cachedAssets": false,
+  },
+}
+`;
+
 exports[`createConfig openPage option (in devServer config) 1`] = `
 Object {
   "hot": true,