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Persona development

Kevin White edited this page Feb 9, 2021 · 34 revisions

This is a working document.

Lee

Quote ideas

I often miss items on sale because it is hard for me to spot the red labels used to show those things

Short description

  • Online shopper with color blindness
  • Good contrast
  • Poor colour choices for adjacent colors

Personal details

Needs or barriers to be included

  • Don't use color alone

Impact of barriers

What myth or stereotype does this persona address?

Technologies or adaptations used

Online scenarios

Related resources

Related principles

Alex

Quote ideas

It's not like I can't use a keyboard or mouse, I just can't use it for long periods and really like to keep my use to a minimum. I don't want my condition to get worse

Short description

Reporter with repetitive stress injury

Personal details

Needs or barriers to be included

  • Control over or no timeouts
  • Keyboard navigation
  • Limited typing and scrolling
  • Modal windows work properly (currently not included)
  • No keyboard traps (currently not included)
  • Saving during long process (currently not included)
  • Visible skip links

Impact of barriers

What myth or stereotype does this persona address?

Technologies or adaptations used

Online scenarios

Related resources

Related principles

Martine

Quote ideas

Most people don't realise that sign language is a completely different language. I can read text but it is hard as I am always translating from my native language

Short description

Highlights broader benefits of captions and transcripts

Personal details

Needs or barriers to be included

  • Captioning for videos
  • Glossary of technical terms (currently not included)
  • Heading structure (currently not included)
  • Plain language (currently not included)
  • Sign language
  • Transcripts for audio and video
  • Use linear, logical layout (currently not included)

Impact of barriers

What myth or stereotype does this persona address?

Technologies or adaptations used

Online scenarios

Related resources

Related principles

Ilya

Quote ideas

My mobile phone is great - I can do so much because the accessibility and screenreader are all built in. Shame I can't access our corporate systems with it!

Short description

Senior staff member who is blind

Personal details

Needs or barriers to be included

  • Alternative text
  • Audio and video transcripts (currently not included)
  • Consistent layout and navigation (currently not included)
  • Good semantic mark up
  • Heading structure (currently not included)
  • Keyboard navigation (currently not included)
  • New content appearing on-screen (currently not included)
  • No image based CAPTCHA (currently not included)
  • No keyboard traps

Impact of barriers

What myth or stereotype does this persona address?

  • Blind people can't use digital technology
  • Transcripts can be useful for more than just deaf and hard of hearing

Technologies or adaptations used

Online scenarios

Related resources

Related principles

Preety

Quote ideas

The screen reader helps me focus on what I am reading. I don't use it all the time but for long text it is super helpful

Short description

Middle school student with attention deficit hyperactivity disorder and dyslexia

Personal details

Needs or barriers to be included

  • Clear logical process (currently not included)
  • Controls to adjust content presentation (currently not included)
  • Don't underline, capitalise or use italics (currently not included)
  • Good contrast (currently not included)
  • Good semantic mark up
  • Good use of whitespace (currently not included)
  • Heading structure (currently not included)
  • Icons with associated text (currently not included)
  • No distracting or moving content
  • Plain language (currently not included)
  • Provide spelling suggestions
  • Simple design (currently not included)
  • Use images to support text (currently not included)
  • Use simple sentences and bullets (currently not included)

Impact of barriers

What myth or stereotype does this persona address?

  • Only blind people use screen readers

Technologies or adaptations used

Online scenarios

Related resources

Related principles

Yun

Quote ideas

I love all this new technology. It is great to be see my grandchildren. It takes me a bit to find all the controls and sometimes they are a bit of the small side, but I get there in the end

Short description

Retiree with low vision, hand tremor, and mild short-term memory loss

Personal details

Needs or barriers to be included

  • Controls to adjust content presentation (currently not included)
  • Good contrast
  • Plain language (currently not included)
  • Audio and video transcripts (currently not included)
  • Captioning for videos (currently not included)
  • Clear error messages and support to fix (currently not included)
  • Consistent layout and navigation (currently not included)
  • Content zooms
  • Good sized controls
  • Good sized text
  • No image based CAPTCHA
  • Space between controls (currently not included)
  • Well positioned labels (currently not included)

Impact of barriers

What myth or stereotype does this persona address?

  • Old people don't/can't/won't use digital technology

Technologies or adaptations used

Online scenarios

Related resources

Related principles

Luis

Quote ideas

Short description

I love to do my shopping. It is good to go into my shop but there are too many choices. Using my phone means I only see what I like.

Personal details

Needs or barriers to be included

  • Plain language (currently not included)
  • Consistent layout and navigation
  • Content zooms (currently not included)
  • Good sized controls (currently not included)
  • Icons with associated text (currently not included)
  • Provide spelling suggestions
  • Clear instructions
  • Present information in different ways

Impact of barriers

What myth or stereotype does this persona address?

Technologies or adaptations used

Online scenarios

Related resources

Related principles

Kaseem

Quote ideas

Short description

Teenager who is deaf and blind

Personal details

Needs or barriers to be included

  • Consistent layout and navigation (currently not included)
  • Content zooms
  • Audio and video transcripts (currently not included)
  • No image based CAPTCHA (currently not included)
  • Good semantic mark up
  • Keyboard navigation (currently not included)
  • New content appearing on-screen (currently not included)
  • No keyboard traps (currently not included)
  • Visible skip links (currently not included)

Impact of barriers

What myth or stereotype does this persona address?

Technologies or adaptations used

Online scenarios

Related resources

Related principles

Name

Quote ideas

Short description

Personal details

Needs or barriers to be included

Impact of barriers

What myth or stereotype does this persona address?

Technologies or adaptations used

Online scenarios

Related resources

Related principles