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Persona development : Ilya

JayneSchurick edited this page Apr 19, 2021 · 19 revisions

Quote ideas

My mobile phone is great - I can do so much because the accessibility and screen reader are all built in. Shame I can't access our corporate systems with it!

Short description

Ilya, who is blind, works as an Accountant for an marketing firm. As the senior member of her team, she is responsible for staff training and a monthly presentation to management about the firm's finances. In addition to her busy worklife, Ilya enjoys cooking, knitting, and travel. She looks up recipes online and belongs to an online knitting community where she learns new stitches and trades patterns with other members. At work, Ilya sometimes feels tethered to her computer and wishes the firm's intranet was more accessible. Off work, she loves her mobile phone because of the built-in screen reader and other accessiblity options.

Personal details

  • Senior accountant
  • Staff training
  • Presentations
  • Enjoys travel and holidays
  • Hobby with online community - knitting, cooking, ?

Online scenarios

  • Workplace software - accountancy package/time tracking/holiday booking
  • Video conference chat interface
  • Flight bookings
  • Uses transcripts to listen to content more quickly with screen reader
  • CAPTCHA

What myth or stereotype does this persona address?

  • Blind people can't use digital technology
  • People who are blind can't see anything
  • Transcripts are only useful for people who are deaf or hard of hearing
  • People who are blind can't appreciate/don't care about pictures and images

Needs or barriers to be included

  • Alternative text
  • Audio and video transcripts (currently not included)
  • Audio description
  • Consistent layout and navigation (currently not included)
  • Good semantic mark up
  • Heading structure (currently not included)
  • Keyboard navigation (currently not included)
  • New content appearing on-screen (currently not included)
  • No image based CAPTCHA (currently not included)
  • No keyboard traps
  • Meaningful sequence
  • Instructions don't rely on size, shape, or visual location
  • Don't use color alone
  • Don't use images of text
  • Skip links
  • Link purpose
  • Language identified
  • Form labels

Impact of barriers

  • Missing things in meetings
  • Takes longer to use work systems - frustration, irritation
  • Tries hard to avoid being a burden to colleagues

Technologies or adaptations used

  • Screen reader
  • Screen magnifier
  • Braille display
  • Mobile screen reader
  • Mobile voice assistant - Spoken content, Siri, Alexa
  • Mobile braille

Related resources

  • Perspective video:

Related principles