diff --git a/roles/confd/templates/haproxy.tmpl.j2 b/roles/confd/templates/haproxy.tmpl.j2
index f7996b8ec..a0acb597f 100644
--- a/roles/confd/templates/haproxy.tmpl.j2
+++ b/roles/confd/templates/haproxy.tmpl.j2
@@ -12,6 +12,10 @@ global
 defaults
     mode               tcp
     log                global
+    option             tcplog
+{% if haproxy_log_format is defined %}
+    log-format         '{{ haproxy_log_format }}'
+{% endif %}
     retries            2
     timeout queue      5s
     timeout connect    5s
@@ -32,7 +36,6 @@ listen master
     bind {{ inventory_hostname }}:{{ haproxy_listen_port.master }}
 {% endif %}
     maxconn {{ haproxy_maxconn.master }}
-    option tcplog
     option httpchk OPTIONS /primary
     http-check expect status 200
     default-server inter 3s fastinter 1s fall 3 rise 4 on-marked-down shutdown-sessions
@@ -53,7 +56,6 @@ listen master_direct
     bind {{ inventory_hostname }}:{{ haproxy_listen_port.master_direct }}
 {% endif %}
     maxconn {{ haproxy_maxconn.master }}
-    option tcplog
     option httpchk OPTIONS /primary
     http-check expect status 200
     default-server inter 3s fastinter 1s fall 3 rise 4 on-marked-down shutdown-sessions
@@ -68,7 +70,6 @@ listen replicas
     bind {{ inventory_hostname }}:{{ haproxy_listen_port.replicas }}
 {% endif %}
     maxconn {{ haproxy_maxconn.replica }}
-    option tcplog
     {% if balancer_tags | default('') | length > 0 %}
     option httpchk OPTIONS /replica?lag={{ patroni_maximum_lag_on_replica }}{{ '&' + balancer_tags.split(',') | map('trim') | map('regex_replace', '([^=]+)=(.*)', 'tag_\\1=\\2') | join('&') }}
     {% else %}
@@ -94,7 +95,6 @@ listen replicas_direct
     bind {{ inventory_hostname }}:{{ haproxy_listen_port.replicas_direct }}
 {% endif %}
     maxconn {{ haproxy_maxconn.replica }}
-    option tcplog
     {% if balancer_tags | default('') | length > 0 %}
     option httpchk OPTIONS /replica?lag={{ patroni_maximum_lag_on_replica }}{{ '&' + balancer_tags.split(',') | map('trim') | map('regex_replace', '([^=]+)=(.*)', 'tag_\\1=\\2') | join('&') }}
     {% else %}
@@ -114,7 +114,6 @@ listen replicas_sync
     bind {{ inventory_hostname }}:{{ haproxy_listen_port.replicas_sync }}
 {% endif %}
     maxconn {{ haproxy_maxconn.replica }}
-    option tcplog
     {% if balancer_tags | default('') | length > 0 %}
     option httpchk OPTIONS /sync{{ '?' + balancer_tags.split(',') | map('trim') | map('regex_replace', '([^=]+)=(.*)', 'tag_\\1=\\2') | join('&') }}
     {% else %}
@@ -140,7 +139,6 @@ listen replicas_sync_direct
     bind {{ inventory_hostname }}:{{ haproxy_listen_port.replicas_sync_direct }}
 {% endif %}
     maxconn {{ haproxy_maxconn.replica }}
-    option tcplog
     {% if balancer_tags | default('') | length > 0 %}
     option httpchk OPTIONS /sync{{ '?' + balancer_tags.split(',') | map('trim') | map('regex_replace', '([^=]+)=(.*)', 'tag_\\1=\\2') | join('&') }}
     {% else %}
@@ -160,7 +158,6 @@ listen replicas_async
     bind {{ inventory_hostname }}:{{ haproxy_listen_port.replicas_async }}
 {% endif %}
     maxconn {{ haproxy_maxconn.replica }}
-    option tcplog
     {% if balancer_tags | default('') | length > 0 %}
     option httpchk OPTIONS /async?lag={{ patroni_maximum_lag_on_replica }}{{ '&' + balancer_tags.split(',') | map('trim') | map('regex_replace', '([^=]+)=(.*)', 'tag_\\1=\\2') | join('&') }}
     {% else %}
@@ -186,7 +183,6 @@ listen replicas_async_direct
     bind {{ inventory_hostname }}:{{ haproxy_listen_port.replicas_async_direct }}
 {% endif %}
     maxconn {{ haproxy_maxconn.replica }}
-    option tcplog
     {% if balancer_tags | default('') | length > 0 %}
     option httpchk OPTIONS /async?lag={{ patroni_maximum_lag_on_replica }}{{ '&' + balancer_tags.split(',') | map('trim') | map('regex_replace', '([^=]+)=(.*)', 'tag_\\1=\\2') | join('&') }}
     {% else %}
diff --git a/roles/haproxy/templates/haproxy.cfg.j2 b/roles/haproxy/templates/haproxy.cfg.j2
index 80849cdf5..d7299e347 100644
--- a/roles/haproxy/templates/haproxy.cfg.j2
+++ b/roles/haproxy/templates/haproxy.cfg.j2
@@ -12,6 +12,10 @@ global
 defaults
     mode               tcp
     log                global
+    option             tcplog
+{% if haproxy_log_format is defined %}
+    log-format         '{{ haproxy_log_format }}'
+{% endif %}
     retries            2
     timeout queue      5s
     timeout connect    5s
@@ -32,7 +36,6 @@ listen master
     bind {{ inventory_hostname }}:{{ haproxy_listen_port.master }}
 {% endif %}
     maxconn {{ haproxy_maxconn.master }}
-    option tcplog
     option httpchk OPTIONS /primary
     http-check expect status 200
     default-server inter 3s fastinter 1s fall 3 rise 4 on-marked-down shutdown-sessions
@@ -55,7 +58,6 @@ listen master_direct
     bind {{ inventory_hostname }}:{{ haproxy_listen_port.master_direct }}
 {% endif %}
     maxconn {{ haproxy_maxconn.master }}
-    option tcplog
     option httpchk OPTIONS /primary
     http-check expect status 200
     default-server inter 3s fastinter 1s fall 3 rise 4 on-marked-down shutdown-sessions
@@ -71,7 +73,6 @@ listen replicas
     bind {{ inventory_hostname }}:{{ haproxy_listen_port.replicas }}
 {% endif %}
     maxconn {{ haproxy_maxconn.replica }}
-    option tcplog
     {% if balancer_tags | default('') | length > 0 %}
     option httpchk OPTIONS /replica?lag={{ patroni_maximum_lag_on_replica }}{{ '&' + balancer_tags.split(',') | map('trim') | map('regex_replace', '([^=]+)=(.*)', 'tag_\\1=\\2') | join('&') }}
     {% else %}
@@ -99,7 +100,6 @@ listen replicas_direct
     bind {{ inventory_hostname }}:{{ haproxy_listen_port.replicas_direct }}
 {% endif %}
     maxconn {{ haproxy_maxconn.replica }}
-    option tcplog
     {% if balancer_tags | default('') | length > 0 %}
     option httpchk OPTIONS /replica?lag={{ patroni_maximum_lag_on_replica }}{{ '&' + balancer_tags.split(',') | map('trim') | map('regex_replace', '([^=]+)=(.*)', 'tag_\\1=\\2') | join('&') }}
     {% else %}
@@ -120,7 +120,6 @@ listen replicas_sync
     bind {{ inventory_hostname }}:{{ haproxy_listen_port.replicas_sync }}
 {% endif %}
     maxconn {{ haproxy_maxconn.replica }}
-    option tcplog
     {% if balancer_tags | default('') | length > 0 %}
     option httpchk OPTIONS /sync{{ '?' + balancer_tags.split(',') | map('trim') | map('regex_replace', '([^=]+)=(.*)', 'tag_\\1=\\2') | join('&') }}
     {% else %}
@@ -148,7 +147,6 @@ listen replicas_sync_direct
     bind {{ inventory_hostname }}:{{ haproxy_listen_port.replicas_sync_direct }}
 {% endif %}
     maxconn {{ haproxy_maxconn.replica }}
-    option tcplog
     {% if balancer_tags | default('') | length > 0 %}
     option httpchk OPTIONS /sync{{ '?' + balancer_tags.split(',') | map('trim') | map('regex_replace', '([^=]+)=(.*)', 'tag_\\1=\\2') | join('&') }}
     {% else %}
@@ -169,7 +167,6 @@ listen replicas_async
     bind {{ inventory_hostname }}:{{ haproxy_listen_port.replicas_async }}
 {% endif %}
     maxconn {{ haproxy_maxconn.replica }}
-    option tcplog
     {% if balancer_tags | default('') | length > 0 %}
     option httpchk OPTIONS /async?lag={{ patroni_maximum_lag_on_replica }}{{ '&' + balancer_tags.split(',') | map('trim') | map('regex_replace', '([^=]+)=(.*)', 'tag_\\1=\\2') | join('&') }}
     {% else %}
@@ -197,7 +194,6 @@ listen replicas_async_direct
     bind {{ inventory_hostname }}:{{ haproxy_listen_port.replicas_async_direct }}
 {% endif %}
     maxconn {{ haproxy_maxconn.replica }}
-    option tcplog
     {% if balancer_tags | default('') | length > 0 %}
     option httpchk OPTIONS /async?lag={{ patroni_maximum_lag_on_replica }}{{ '&' + balancer_tags.split(',') | map('trim') | map('regex_replace', '([^=]+)=(.*)', 'tag_\\1=\\2') | join('&') }}
     {% else %}
diff --git a/vars/main.yml b/vars/main.yml
index 6b02b59f5..731541579 100644
--- a/vars/main.yml
+++ b/vars/main.yml
@@ -45,6 +45,35 @@ haproxy_maxconn:
 haproxy_timeout:
   client: "60m"
   server: "60m"
+# Optionally declare log format for haproxy.
+# Uncomment following lines (and remove extra space in front of variable definition) for JSON structured log format.
+# haproxy_log_format: "{
+#  \"pid\":%pid,\
+#  \"haproxy_frontend_type\":\"tcp\",\
+#  \"haproxy_process_concurrent_connections\":%ac,\
+#  \"haproxy_frontend_concurrent_connections\":%fc,\
+#  \"haproxy_backend_concurrent_connections\":%bc,\
+#  \"haproxy_server_concurrent_connections\":%sc,\
+#  \"haproxy_backend_queue\":%bq,\
+#  \"haproxy_server_queue\":%sq,\
+#  \"haproxy_queue_wait_time\":%Tw,\
+#  \"haproxy_server_wait_time\":%Tc,\
+#  \"response_time\":%Td,\
+#  \"session_duration\":%Tt,\
+#  \"request_termination_state\":\"%tsc\",\
+#  \"haproxy_server_connection_retries\":%rc,\
+#  \"remote_addr\":\"%ci\",\
+#  \"remote_port\":%cp,\
+#  \"frontend_addr\":\"%fi\",\
+#  \"frontend_port\":%fp,\
+#  \"frontend_ssl_version\":\"%sslv\",\
+#  \"frontend_ssl_ciphers\":\"%sslc\",\
+#  \"haproxy_frontend_name\":\"%f\",\
+#  \"haproxy_backend_name\":\"%b\",\
+#  \"haproxy_server_name\":\"%s\",\
+#  \"response_size\":%B,\
+#  \"request_size\":%U\
+#  }"
 
 # keepalived (if 'cluster_vip' is specified and 'with_haproxy_load_balancing' is 'true')
 keepalived_virtual_router_id: "{{ cluster_vip.split('.')[3] | int }}" # The last octet of 'cluster_vip' IP address is used by default.