diff --git a/packages/core/src/service/services/customer.service.ts b/packages/core/src/service/services/customer.service.ts
index 38a148caa3..8cdee176f6 100644
--- a/packages/core/src/service/services/customer.service.ts
+++ b/packages/core/src/service/services/customer.service.ts
@@ -546,6 +546,7 @@ export class CustomerService {
         } else {
             customer = new Customer(input);
             this.channelService.assignToCurrentChannel(customer, ctx);
+            this.eventBus.publish(new CustomerEvent(ctx, customer, 'created'));
         }
         return this.connection.getRepository(ctx, Customer).save(customer);
     }