diff --git a/README.md b/README.md
index c3abfb3..3608579 100644
--- a/README.md
+++ b/README.md
@@ -1,8 +1,8 @@
-# `wildfly-swarm-fraction-plugin`
+# `thorntail-fraction-plugin`
 
 [![License](https://img.shields.io/:license-Apache2-blue.svg)](http://www.apache.org/licenses/LICENSE-2.0)
-[![Maven Central](https://maven-badges.herokuapp.com/maven-central/org.wildfly.swarm/wildfly-swarm-fraction-plugin/badge.svg)](https://maven-badges.herokuapp.com/maven-central/org.wildfly.swarm/wildfly-swarm-fraction-plugin)
+[![Maven Central](https://maven-badges.herokuapp.com/maven-central/io.thorntail/thorntail-fraction-plugin/badge.svg)](https://maven-badges.herokuapp.com/maven-central/io.thorntail/thorntail-fraction-plugin)
 
-This is a Maven plugin which is primarily used by the `wildfly-swarm` project.
+This is a Maven plugin which is primarily used by the `thorntail` project.
 
 Contains no user-serviceable parts.
diff --git a/pom.xml b/pom.xml
index 544ead4..a105253 100644
--- a/pom.xml
+++ b/pom.xml
@@ -8,15 +8,15 @@
   <modelVersion>4.0.0</modelVersion>
 
   <parent>
-    <groupId>org.wildfly.swarm</groupId>
+    <groupId>io.thorntail</groupId>
     <artifactId>parent</artifactId>
-    <version>9</version>
+    <version>10</version>
   </parent>
 
-  <artifactId>wildfly-swarm-fraction-plugin</artifactId>
+  <artifactId>thorntail-fraction-plugin</artifactId>
 
-  <name>WildFly Swarm: Fraction Plugin</name>
-  <description>Plugin to create fraction packages for Wildfly Swarm proper.</description>
+  <name>Thorntail: Fraction Plugin</name>
+  <description>Plugin to create fraction packages for Thorntail proper.</description>
   <version>87-SNAPSHOT</version>
 
   <packaging>maven-plugin</packaging>
@@ -36,9 +36,9 @@
   </properties>
 
   <scm>
-    <connection>scm:git:git@github.com:wildfly-swarm/wildfly-swarm-fraction-plugin.git</connection>
-    <developerConnection>scm:git:git@github.com:wildfly-swarm/wildfly-swarm-fraction-plugin.git</developerConnection>
-    <url>https://github.com/wildfly-swarm/wildfly-swarm-fraction-plugin</url>
+    <connection>scm:git:git@github.com:thorntail/thorntail-fraction-plugin.git</connection>
+    <developerConnection>scm:git:git@github.com:thorntail/thorntail-fraction-plugin.git</developerConnection>
+    <url>https://github.com/thorntail/thorntail-fraction-plugin</url>
     <tag>HEAD</tag>
   </scm>
 
diff --git a/src/main/java/org/wildfly/swarm/plugin/AbstractFractionsMojo.java b/src/main/java/org/wildfly/swarm/plugin/AbstractFractionsMojo.java
index 4630fa1..c7982df 100644
--- a/src/main/java/org/wildfly/swarm/plugin/AbstractFractionsMojo.java
+++ b/src/main/java/org/wildfly/swarm/plugin/AbstractFractionsMojo.java
@@ -93,14 +93,14 @@ private void buildProjects() throws MojoExecutionException {
     }
 
     protected MavenProject findRoot(MavenProject current) {
-        if (current.getArtifactId().equals("wildfly-swarm")) {
+        if (current.getArtifactId().equals("thorntail")) {
             return current;
         }
         return findRoot(current.getParent());
     }
 
     protected boolean isSwarmProject(Dependency dependency) {
-        return dependency.getGroupId().startsWith("org.wildfly.swarm");
+        return dependency.getGroupId().startsWith(FractionRegistry.THORNTAIL_GROUP_ID);
     }
 
     private boolean isNotArquillianArtifact(MavenProject project) {
@@ -116,7 +116,7 @@ protected boolean isNotArquillianArtifact(ProjectBuildingResult result) {
     }
 
     protected FractionMetadata arquillianFraction(String version) {
-        return new FractionMetadata("org.wildfly.swarm", "arquillian", version, Scope.TEST.getValue());
+        return new FractionMetadata(FractionRegistry.THORNTAIL_GROUP_ID, "arquillian", version, Scope.TEST.getValue());
     }
 
     @Inject
diff --git a/src/main/java/org/wildfly/swarm/plugin/FractionRegistry.java b/src/main/java/org/wildfly/swarm/plugin/FractionRegistry.java
index fa399b3..c7e52cb 100644
--- a/src/main/java/org/wildfly/swarm/plugin/FractionRegistry.java
+++ b/src/main/java/org/wildfly/swarm/plugin/FractionRegistry.java
@@ -27,6 +27,10 @@
  */
 public class FractionRegistry {
 
+    public static final String THORNTAIL_GROUP_ID = "io.thorntail";
+
+    public static final String SPI_ARTIFACT_ID = "spi";
+
     private static final String FRACTION_TAGS_PROPERTY_NAME = "swarm.fraction.tags";
 
     private static final String FRACTION_INTERNAL_PROPERTY_NAME = "swarm.fraction.internal";
@@ -60,7 +64,7 @@ public FractionMetadata of(MavenProject project) {
         if (project == null) {
             return null;
         }
-        if (project.getGroupId().equals("org.wildfly.swarm") && project.getArtifactId().equals("bootstrap")) {
+        if (project.getGroupId().equals(THORNTAIL_GROUP_ID) && project.getArtifactId().equals("bootstrap")) {
             return null;
         }
         Key key = Key.of(project);
@@ -262,7 +266,7 @@ public FileVisitResult postVisitDirectory(Path dir, IOException exc) throws IOEx
     }
 
     private static Path findJavaFraction(MavenProject project) {
-        if (project.getGroupId().equals("org.wildfly.swarm") && project.getArtifactId().equals("spi")) {
+        if (project.getGroupId().equals(THORNTAIL_GROUP_ID) && project.getArtifactId().equals(SPI_ARTIFACT_ID)) {
             return null;
         }
         Path src = Paths.get(project.getBuild().getSourceDirectory());
diff --git a/src/main/java/org/wildfly/swarm/plugin/bom/BomMojo.java b/src/main/java/org/wildfly/swarm/plugin/bom/BomMojo.java
index 1b1c549..841eb2b 100644
--- a/src/main/java/org/wildfly/swarm/plugin/bom/BomMojo.java
+++ b/src/main/java/org/wildfly/swarm/plugin/bom/BomMojo.java
@@ -82,7 +82,7 @@ public void execute() throws MojoExecutionException, MojoFailureException {
         }
 
         List<DependencyMetadata> bomItems = new ArrayList<>();
-        bomItems.add(new DependencyMetadata("org.wildfly.swarm", "fraction-metadata", this.project.getVersion(), null, "jar", "compile"));
+        bomItems.add(new DependencyMetadata(FractionRegistry.THORNTAIL_GROUP_ID, "fraction-metadata", this.project.getVersion(), null, "jar", "compile"));
         bomItems.addAll(fractions);
         bomItems.addAll(FractionRegistry.INSTANCE.bomInclusions());
         if (!this.product) {