diff --git a/tensorboard/BUILD b/tensorboard/BUILD
index 471bcd0b923..6ee36977e8f 100644
--- a/tensorboard/BUILD
+++ b/tensorboard/BUILD
@@ -212,6 +212,7 @@ py_library(
         "//tensorboard/plugins/mesh:mesh_plugin",
         "//tensorboard/plugins/pr_curve:pr_curves_plugin",
         "//tensorboard/plugins/profile:profile_plugin_loader",
+        "//tensorboard/plugins/profile_redirect:profile_redirect_plugin",
         "//tensorboard/plugins/scalar:scalars_plugin",
         "//tensorboard/plugins/text:text_plugin",
     ],
diff --git a/tensorboard/components/tf_tensorboard/BUILD b/tensorboard/components/tf_tensorboard/BUILD
index df5a3ab9f04..858f52824c5 100644
--- a/tensorboard/components/tf_tensorboard/BUILD
+++ b/tensorboard/components/tf_tensorboard/BUILD
@@ -78,6 +78,7 @@ tf_web_library(
         "//tensorboard/plugins/mesh/tf_mesh_dashboard",
         "//tensorboard/plugins/pr_curve/tf_pr_curve_dashboard",
         "//tensorboard/plugins/profile/tf_profile_dashboard",
+        "//tensorboard/plugins/profile_redirect/tf_profile_redirect_dashboard",
         "//tensorboard/plugins/scalar/tf_scalar_dashboard",
         "//tensorboard/plugins/text/tf_text_dashboard",
     ],
diff --git a/tensorboard/components/tf_tensorboard/default-plugins.html b/tensorboard/components/tf_tensorboard/default-plugins.html
index 307b65ac0d8..182cee19d80 100644
--- a/tensorboard/components/tf_tensorboard/default-plugins.html
+++ b/tensorboard/components/tf_tensorboard/default-plugins.html
@@ -41,6 +41,10 @@
 <link rel="import" href="../tf-text-dashboard/tf-text-dashboard.html" />
 <link rel="import" href="../tf-pr-curve-dashboard/tf-pr-curve-dashboard.html" />
 <link rel="import" href="../tf-profile-dashboard/tf-profile-dashboard.html" />
+<link
+  rel="import"
+  href="../tf-profile-redirect-dashboard/tf-profile-redirect-dashboard.html"
+/>
 <link rel="import" href="../tf-beholder-dashboard/tf-beholder-dashboard.html" />
 <link
   rel="import"
diff --git a/tensorboard/default.py b/tensorboard/default.py
index 963a8fef145..ea89e828942 100644
--- a/tensorboard/default.py
+++ b/tensorboard/default.py
@@ -51,6 +51,7 @@
 )
 from tensorboard.plugins.pr_curve import pr_curves_plugin
 from tensorboard.plugins.profile import profile_plugin_loader
+from tensorboard.plugins.profile_redirect import profile_redirect_plugin
 from tensorboard.plugins.scalar import scalars_plugin
 from tensorboard.plugins.text import text_plugin
 from tensorboard.plugins.mesh import mesh_plugin
@@ -74,6 +75,7 @@
     text_plugin.TextPlugin,
     pr_curves_plugin.PrCurvesPlugin,
     profile_plugin_loader.ProfilePluginLoader,
+    profile_redirect_plugin.ProfileRedirectPluginLoader,
     beholder_plugin_loader.BeholderPluginLoader,
     interactive_inference_plugin_loader.InteractiveInferencePluginLoader,
     hparams_plugin.HParamsPlugin,
diff --git a/tensorboard/plugins/profile_redirect/BUILD b/tensorboard/plugins/profile_redirect/BUILD
new file mode 100644
index 00000000000..a9c29ded6e8
--- /dev/null
+++ b/tensorboard/plugins/profile_redirect/BUILD
@@ -0,0 +1,28 @@
+# Description:
+# Plugin with installation instructions for dynamic profile plugin
+
+package(default_visibility = ["//tensorboard:internal"])
+
+licenses(["notice"])  # Apache 2.0
+
+exports_files(["LICENSE"])
+
+py_library(
+    name = "profile_redirect_plugin",
+    srcs = ["profile_redirect_plugin.py"],
+    srcs_version = "PY2AND3",
+    deps = [
+        "//tensorboard/plugins:base_plugin",
+    ],
+)
+
+py_test(
+    name = "profile_redirect_plugin_test",
+    srcs = ["profile_redirect_plugin_test.py"],
+    srcs_version = "PY3",
+    deps = [
+        ":profile_redirect_plugin",
+        "//tensorboard:test",
+        "//tensorboard/plugins:base_plugin",
+    ],
+)
diff --git a/tensorboard/plugins/profile_redirect/__init__.py b/tensorboard/plugins/profile_redirect/__init__.py
new file mode 100644
index 00000000000..a9fdb31abc2
--- /dev/null
+++ b/tensorboard/plugins/profile_redirect/__init__.py
@@ -0,0 +1,14 @@
+# Copyright 2020 The TensorFlow Authors. All Rights Reserved.
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+# ==============================================================================
diff --git a/tensorboard/plugins/profile_redirect/profile_redirect_plugin.py b/tensorboard/plugins/profile_redirect/profile_redirect_plugin.py
new file mode 100644
index 00000000000..fbc04e8d3eb
--- /dev/null
+++ b/tensorboard/plugins/profile_redirect/profile_redirect_plugin.py
@@ -0,0 +1,55 @@
+# Copyright 2020 The TensorFlow Authors. All Rights Reserved.
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+# ==============================================================================
+"""Plugin that only displays a message with installation instructions."""
+
+from __future__ import absolute_import
+from __future__ import division
+from __future__ import print_function
+
+from tensorboard.plugins import base_plugin
+
+
+class ProfileRedirectPluginLoader(base_plugin.TBLoader):
+    """Load the redirect notice iff the dynamic plugin is unavailable."""
+
+    def load(self, context):
+        try:
+            import tensorboard_plugin_profile
+
+            # If we successfully load the dynamic plugin, don't show
+            # this redirect plugin at all.
+            return None
+        except ImportError:
+            return _ProfileRedirectPlugin(context)
+
+
+class _ProfileRedirectPlugin(base_plugin.TBPlugin):
+    """Redirect notice pointing users to the new dynamic profile plugin."""
+
+    plugin_name = "profile_redirect"
+
+    def get_plugin_apps(self):
+        return {}
+
+    def is_active(self):
+        return False
+
+    def frontend_metadata(self):
+        return base_plugin.FrontendMetadata(
+            element_name="tf-profile-redirect-dashboard",
+            # TODO(@wchargin): When the static profile plugin is removed
+            # in favor of the dynamic one, remove this parenthetical.
+            tab_name="Profile (moved)",
+        )
diff --git a/tensorboard/plugins/profile_redirect/profile_redirect_plugin_test.py b/tensorboard/plugins/profile_redirect/profile_redirect_plugin_test.py
new file mode 100644
index 00000000000..0d88b65c5c8
--- /dev/null
+++ b/tensorboard/plugins/profile_redirect/profile_redirect_plugin_test.py
@@ -0,0 +1,94 @@
+# Copyright 2020 The TensorFlow Authors. All Rights Reserved.
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+# ==============================================================================
+"""Tests for `profile_redirect_plugin`."""
+
+from __future__ import absolute_import
+from __future__ import division
+from __future__ import print_function
+
+import contextlib
+import sys
+from unittest import mock
+
+from tensorboard.plugins import base_plugin
+from tensorboard.plugins.profile_redirect import profile_redirect_plugin
+from tensorboard import test as tb_test
+
+
+_DYNAMIC_PLUGIN_MODULE = "tensorboard_plugin_profile"
+
+
+class ProfileRedirectPluginLoaderTest(tb_test.TestCase):
+    """Tests for `ProfileRedirectPluginLoader`."""
+
+    def test_loads_when_no_dynamic_plugin(self):
+        with contextlib.ExitStack() as stack:
+            stack.enter_context(mock.patch.dict(sys.modules))
+            sys.modules.pop(_DYNAMIC_PLUGIN_MODULE, None)
+
+            real_import = __import__
+
+            def fake_import(name, *args, **kwargs):
+                if name == _DYNAMIC_PLUGIN_MODULE:
+                    raise ImportError("Pretend I'm not here")
+                else:
+                    return real_import(name, *args, **kwargs)
+
+            stack.enter_context(mock.patch("builtins.__import__", fake_import))
+
+            plugin_class = profile_redirect_plugin._ProfileRedirectPlugin
+            plugin_init = stack.enter_context(
+                mock.patch.object(plugin_class, "__init__", return_value=None)
+            )
+
+            loader = profile_redirect_plugin.ProfileRedirectPluginLoader()
+            context = base_plugin.TBContext()
+            result = loader.load(context)
+            self.assertIsInstance(result, plugin_class)
+            plugin_init.assert_called_once_with(context)
+
+    def test_does_not_load_when_dynamic_plugin_present(self):
+        with contextlib.ExitStack() as stack:
+            stack.enter_context(mock.patch.dict(sys.modules))
+            sys.modules.pop(_DYNAMIC_PLUGIN_MODULE, None)
+
+            real_import = __import__
+
+            def fake_import(name, *args, **kwargs):
+                if name == _DYNAMIC_PLUGIN_MODULE:
+                    arbitrary_module = sys
+                    sys.modules.setdefault(
+                        _DYNAMIC_PLUGIN_MODULE, arbitrary_module
+                    )
+                    return arbitrary_module
+                else:
+                    return real_import(name, *args, **kwargs)
+
+            stack.enter_context(mock.patch("builtins.__import__", fake_import))
+
+            plugin_class = profile_redirect_plugin._ProfileRedirectPlugin
+            plugin_init = stack.enter_context(
+                mock.patch.object(plugin_class, "__init__", return_value=None)
+            )
+
+            loader = profile_redirect_plugin.ProfileRedirectPluginLoader()
+            context = base_plugin.TBContext()
+            result = loader.load(context)
+            self.assertIsNone(result)
+            plugin_init.assert_not_called()
+
+
+if __name__ == "__main__":
+    tb_test.main()
diff --git a/tensorboard/plugins/profile_redirect/tf_profile_redirect_dashboard/BUILD b/tensorboard/plugins/profile_redirect/tf_profile_redirect_dashboard/BUILD
new file mode 100644
index 00000000000..ad66c0a8d8f
--- /dev/null
+++ b/tensorboard/plugins/profile_redirect/tf_profile_redirect_dashboard/BUILD
@@ -0,0 +1,15 @@
+package(default_visibility = ["//tensorboard:internal"])
+
+load("//tensorboard/defs:web.bzl", "tf_web_library")
+
+licenses(["notice"])  # Apache 2.0
+
+tf_web_library(
+    name = "tf_profile_redirect_dashboard",
+    srcs = ["tf-profile-redirect-dashboard.html"],
+    path = "/tf-profile-redirect-dashboard",
+    deps = [
+        "//tensorboard/components/tf_imports:polymer",
+        "@org_polymer_paper_button",
+    ],
+)
diff --git a/tensorboard/plugins/profile_redirect/tf_profile_redirect_dashboard/tf-profile-redirect-dashboard.html b/tensorboard/plugins/profile_redirect/tf_profile_redirect_dashboard/tf-profile-redirect-dashboard.html
new file mode 100644
index 00000000000..e75df122a6c
--- /dev/null
+++ b/tensorboard/plugins/profile_redirect/tf_profile_redirect_dashboard/tf-profile-redirect-dashboard.html
@@ -0,0 +1,108 @@
+<!--
+@license
+Copyright 2020 The TensorFlow Authors. All Rights Reserved.
+
+Licensed under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License.
+You may obtain a copy of the License at
+
+    http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software
+distributed under the License is distributed on an "AS IS" BASIS,
+WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+See the License for the specific language governing permissions and
+limitations under the License.
+-->
+
+<link rel="import" href="../paper-button/paper-button.html" />
+<link rel="import" href="../tf-imports/polymer.html" />
+
+<!--
+  A frontend that directs users to upgrade to the new version of the
+  profile plugin, now distributed separately from TensorBoard.
+-->
+<dom-module id="tf-profile-redirect-dashboard">
+  <template>
+    <div class="message">
+      <h3>The profile plugin has moved.</h3>
+      <p>
+        Please install the new version of the profile plugin from PyPI by
+        running the following command from the machine running TensorBoard:
+      </p>
+      <textarea id="commandTextarea" readonly on-blur="_removeCopiedMessage">
+[[_installCommand]]</textarea
+      >
+      <div id="copyContainer">
+        <span id="copiedMessage"></span>
+        <paper-button raised on-tap="_copyInstallCommand"
+          >Copy to clipboard</paper-button
+        >
+      </div>
+    </div>
+
+    <style>
+      .message {
+        margin: 80px auto 0 auto;
+        max-width: 540px;
+      }
+      #commandTextarea {
+        margin-top: 1ex;
+        padding: 1ex 0;
+        resize: vertical;
+        width: 100%;
+      }
+      #copyContainer {
+        display: flex;
+      }
+      #copiedMessage {
+        align-self: center;
+        flex-grow: 1;
+        font-style: italic;
+        padding-right: 1em;
+        text-align: right;
+      }
+    </style>
+  </template>
+
+  <script>
+    (function() {
+      Polymer({
+        is: 'tf-profile-redirect-dashboard',
+        properties: {
+          _installCommand: {
+            type: String,
+            readOnly: true,
+            value: [
+              'pip install --extra-index-url https://test.pypi.org/simple/ \\',
+              '    tensorboard_plugin_profile',
+            ].join('\n'),
+          },
+        },
+        async _copyInstallCommand() {
+          const doCopy = async () => {
+            const textarea = this.$.commandTextarea;
+            textarea.select();
+            try {
+              await navigator.clipboard.writeText(this._installCommand);
+            } catch (error) {
+              // Fallback approach.
+              if (!document.execCommand('copy')) {
+                return Promise.reject();
+              }
+            }
+          };
+          try {
+            await doCopy();
+            this.$.copiedMessage.innerText = 'Copied.';
+          } catch (e) {
+            this.$.copiedMessage.innerText = 'Failed to copy to clipboard.';
+          }
+        },
+        _removeCopiedMessage() {
+          this.$.copiedMessage.innerText = '';
+        },
+      });
+    })();
+  </script>
+</dom-module>