diff --git a/src/Observers/UrlRewriteObserver.php b/src/Observers/UrlRewriteObserver.php
index 9b0773e..dcaa3aa 100644
--- a/src/Observers/UrlRewriteObserver.php
+++ b/src/Observers/UrlRewriteObserver.php
@@ -315,7 +315,29 @@ protected function process()
                 try {
                     // persist the URL rewrite
                     if ($this->hasChanges($urlRewrite)) {
-                        $this->urlRewriteId = $this->persistUrlRewrite($urlRewrite);
+                        try {
+                            $this->urlRewriteId = $this->persistUrlRewrite($urlRewrite);
+                        } catch (\PDOException $pdoe) {
+                            $message = sprintf('%s with Urlrewrite Data %s "', $pdoe->getMessage(), $urlRewrite);
+                            if (!$this->getSubject()->isStrictMode()) {
+                                $this->getSubject()
+                                    ->getSystemLogger()
+                                    ->warning($this->getSubject()->appendExceptionSuffix($message));
+                                $this->mergeStatus(
+                                    array(
+                                        RegistryKeys::NO_STRICT_VALIDATIONS => array(
+                                            basename($this->getFilename()) => array(
+                                                $this->getLineNumber() => array(
+                                                    ColumnKeys::URL_KEY =>  $message
+                                                )
+                                            )
+                                        )
+                                    )
+                                );
+                            } else {
+                                throw new \PDOException($pdoe);
+                            }
+                        }
                     } else {
                         $this->urlRewriteId = $urlRewrite[MemberNames::URL_REWRITE_ID];
                     }
@@ -335,7 +357,29 @@ protected function process()
 
                     // persist the URL rewrite product category relation
                     if ($this->hasChanges($urlRewriteProductCategory)) {
-                        $this->persistUrlRewriteProductCategory($urlRewriteProductCategory);
+                        try {
+                            $this->persistUrlRewriteProductCategory($urlRewriteProductCategory);
+                        } catch (\PDOException $pdoe) {
+                            $message = sprintf('%s with Urlrewrite Data %s "', $pdoe->getMessage(), $urlRewriteProductCategory);
+                            if (!$this->getSubject()->isStrictMode()) {
+                                $this->getSubject()
+                                    ->getSystemLogger()
+                                    ->warning($this->getSubject()->appendExceptionSuffix($message));
+                                $this->mergeStatus(
+                                    array(
+                                        RegistryKeys::NO_STRICT_VALIDATIONS => array(
+                                            basename($this->getFilename()) => array(
+                                                $this->getLineNumber() => array(
+                                                    ColumnKeys::URL_KEY =>  $message
+                                                )
+                                            )
+                                        )
+                                    )
+                                );
+                            } else {
+                                throw new \PDOException($pdoe);
+                            }
+                        }
                     }
                 } catch (\Exception $e) {
                     if (!$this->getSubject()->isStrictMode()) {
diff --git a/src/Observers/UrlRewriteUpdateObserver.php b/src/Observers/UrlRewriteUpdateObserver.php
index 6c36b44..7abb7f9 100644
--- a/src/Observers/UrlRewriteUpdateObserver.php
+++ b/src/Observers/UrlRewriteUpdateObserver.php
@@ -14,6 +14,7 @@
 
 namespace TechDivision\Import\Product\UrlRewrite\Observers;
 
+use TechDivision\Import\Utils\RegistryKeys;
 use TechDivision\Import\Utils\StoreViewCodes;
 use TechDivision\Import\Product\Utils\CoreConfigDataKeys;
 use TechDivision\Import\Product\UrlRewrite\Utils\MemberNames;
@@ -129,8 +130,30 @@ protected function process()
                 // merge and return the prepared URL rewrite
                 $existingUrlRewrite = $this->mergeEntity($existingUrlRewrite, $attr);
 
-                // create the URL rewrite
-                $this->persistUrlRewrite($existingUrlRewrite);
+                try {
+                    // create the URL rewrite
+                    $this->persistUrlRewrite($existingUrlRewrite);
+                } catch (\PDOException $pdoe) {
+                    if (!$this->getSubject()->isStrictMode()) {
+                        $message = sprintf('%s with Urlrewrite Data %s "', $pdoe->getMessage(), $existingUrlRewrite);
+                        $this->getSubject()
+                            ->getSystemLogger()
+                            ->warning($this->getSubject()->appendExceptionSuffix($message));
+                        $this->mergeStatus(
+                            array(
+                                RegistryKeys::NO_STRICT_VALIDATIONS => array(
+                                    basename($this->getFilename()) => array(
+                                        $this->getLineNumber() => array(
+                                            ColumnKeys::URL_KEY =>  $message
+                                        )
+                                    )
+                                )
+                            )
+                        );
+                    } else {
+                        throw new \PDOException($pdoe);
+                    }
+                }
             } else {
                 // query whether or not the URL rewrite has to be removed
                 if ($this->getSubject()->getConfiguration()->hasParam(ConfigurationKeys::CLEAN_UP_URL_REWRITES) &&