diff --git a/java-analytics-data/google-analytics-data/pom.xml b/java-analytics-data/google-analytics-data/pom.xml
index 2168582198d3..abec9e5a4dcd 100644
--- a/java-analytics-data/google-analytics-data/pom.xml
+++ b/java-analytics-data/google-analytics-data/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>com.google.analytics</groupId>
     <artifactId>google-analytics-data-parent</artifactId>
-    <version>0.14.4</version><!-- {x-version-update:google-analytics-data:current} -->
+    <version>0.14.4-SNAPSHOT</version><!-- {x-version-update:google-analytics-data:current} -->
   </parent>
   <properties>
     <site.installationModule>google-analytics-data</site.installationModule>
diff --git a/java-analytics-data/grpc-google-analytics-data-v1alpha/pom.xml b/java-analytics-data/grpc-google-analytics-data-v1alpha/pom.xml
index 67466fc900cd..f35e407f0242 100644
--- a/java-analytics-data/grpc-google-analytics-data-v1alpha/pom.xml
+++ b/java-analytics-data/grpc-google-analytics-data-v1alpha/pom.xml
@@ -10,7 +10,7 @@
   <parent>
     <groupId>com.google.analytics</groupId>
     <artifactId>google-analytics-data-parent</artifactId>
-    <version>0.14.4</version><!-- {x-version-update:google-analytics-data:current} -->
+    <version>0.14.4-SNAPSHOT</version><!-- {x-version-update:google-analytics-data:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-analytics-data/grpc-google-analytics-data-v1beta/pom.xml b/java-analytics-data/grpc-google-analytics-data-v1beta/pom.xml
index a2ab5e9f0972..7609ac59f8f0 100644
--- a/java-analytics-data/grpc-google-analytics-data-v1beta/pom.xml
+++ b/java-analytics-data/grpc-google-analytics-data-v1beta/pom.xml
@@ -10,7 +10,7 @@
   <parent>
     <groupId>com.google.analytics</groupId>
     <artifactId>google-analytics-data-parent</artifactId>
-    <version>0.14.4</version><!-- {x-version-update:google-analytics-data:current} -->
+    <version>0.14.4-SNAPSHOT</version><!-- {x-version-update:google-analytics-data:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-analytics-data/proto-google-analytics-data-v1alpha/pom.xml b/java-analytics-data/proto-google-analytics-data-v1alpha/pom.xml
index 309c2cb51f2a..a7d7c82dbd02 100644
--- a/java-analytics-data/proto-google-analytics-data-v1alpha/pom.xml
+++ b/java-analytics-data/proto-google-analytics-data-v1alpha/pom.xml
@@ -10,7 +10,7 @@
   <parent>
     <groupId>com.google.analytics</groupId>
     <artifactId>google-analytics-data-parent</artifactId>
-    <version>0.14.4</version><!-- {x-version-update:google-analytics-data:current} -->
+    <version>0.14.4-SNAPSHOT</version><!-- {x-version-update:google-analytics-data:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-analytics-data/proto-google-analytics-data-v1beta/pom.xml b/java-analytics-data/proto-google-analytics-data-v1beta/pom.xml
index 958566294170..723dcc13ebd5 100644
--- a/java-analytics-data/proto-google-analytics-data-v1beta/pom.xml
+++ b/java-analytics-data/proto-google-analytics-data-v1beta/pom.xml
@@ -10,7 +10,7 @@
   <parent>
     <groupId>com.google.analytics</groupId>
     <artifactId>google-analytics-data-parent</artifactId>
-    <version>0.14.4</version><!-- {x-version-update:google-analytics-data:current} -->
+    <version>0.14.4-SNAPSHOT</version><!-- {x-version-update:google-analytics-data:current} -->
   </parent>
   <dependencies>
     <dependency>