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CategoryWisePage.html
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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport"
content="width=device-width, initial-scale=1.0">
<link rel="stylesheet" href="https://stackpath.bootstrapcdn.com/bootstrap/4.5.0/css/bootstrap.min.css">
<style>
img{
height: 400px;
width: 350px;
}
h2{
color: black;
margin-top: 20px;
font-family: Comic Sans MS, cursive, sans-serif;
margin-bottom: 15px;
text-align: center;
}
.button{
margin-top: 5px;
margin-left: 8%;
text-align: center;
}
h5{
color: blue;
text-align: center;
}
</style>
<script>
function Strategy1(){
document.getElementById('myImage')
.src="img/Images_Strategy/lossgain.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/lossgain2.jpg";
document.getElementById('message')
.innerHTML="Loss and Gain Formulation";
document.getElementById('definition')
.innerHTML="Products which show their benefits are often liked by the consumers";
}
function Strategy2(){
document.getElementById('myImage')
.src="img/Images_Strategy/comparison.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/comparison2.jpg";
document.getElementById('message')
.innerHTML="Anchoring and comparison";
document.getElementById('definition')
.innerHTML="A product's value is strongly influenced by what it is compared to";
}
function Strategy3(){
document.getElementById('myImage')
.src="img/Images_Strategy/social_impact.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/social_impact2.jpg";
document.getElementById('message')
.innerHTML="Social Impact";
document.getElementById('definition')
.innerHTML="A product showing effects that lead to social good in the society";
}
function Strategy4(){
document.getElementById('myImage')
.src="img/Images_Strategy/concreteness.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/concreteness2.jpg";
document.getElementById('message')
.innerHTML="Concreteness (Details About Product)";
document.getElementById('definition')
.innerHTML="A product showing its details helps the consumer make his/her buying decision better";
}
function Strategy5(){
document.getElementById('myImage')
.src="img/Images_Strategy/guarantee.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/guarantee2.jpg";
document.getElementById('message')
.innerHTML="Guarantees";
document.getElementById('definition')
.innerHTML="Guarantees reduce risk and people try out such products more often";
}
function Strategy6(){
document.getElementById('myImage')
.src="img/Images_Strategy/authority.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/authority2.jpg";
document.getElementById('message')
.innerHTML="Authority";
document.getElementById('definition')
.innerHTML="People or symbols that signify legitimate authority trigger compliance and obedience. People tend to buy products when clear credentials/awards are present";
}
function Strategy7(){
document.getElementById('myImage')
.src="img/Images_Strategy/trust.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/trust2.jpg";
document.getElementById('message')
.innerHTML="Trustworthiness";
document.getElementById('definition')
.innerHTML="A trustworthy face is worth a thousand words. People rely on informative cues, such as medals, diplomas, awards, and letters of recommendation to discern whether a source is credible";
}
function Strategy8(){
document.getElementById('myImage')
.src="img/Images_Strategy/customer_review.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/customer_review2.jpg";
document.getElementById('message')
.innerHTML="Customer Reviews and Stories";
document.getElementById('definition')
.innerHTML="People are often attracted by products which are validated by other customers";
}
function Strategy9(){
document.getElementById('myImage')
.src="img/Images_Strategy/social_identity.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/social_identity2.jpg";
document.getElementById('message')
.innerHTML="Social Identity";
document.getElementById('definition')
.innerHTML="People often relate and buy products which target their social groups";
}
function Strategy10(){
document.getElementById('myImage')
.src="img/Images_Strategy/scarcity.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/scarcity2.jpg";
document.getElementById('message')
.innerHTML="Scarcity";
document.getElementById('definition')
.innerHTML="Consumers value goods that are scarce";
}
function Strategy11(){
document.getElementById('myImage')
.src="img/Images_Strategy/reciprocity.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/reciprocity2.jpg";
document.getElementById('message')
.innerHTML="Reciprocity";
document.getElementById('definition')
.innerHTML="A powerful mechanism that people frequently resort to in influence settings is the motivation to return a favor";
}
function Strategy12(){
document.getElementById('myImage')
.src="img/Images_Strategy/footinthedoor.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/footinthedoor2.jpg";
document.getElementById('message')
.innerHTML="Foot in the Door";
document.getElementById('definition')
.innerHTML="Starting with small requests to facilitate compliance followed by larger requests";
}
function Strategy13(){
document.getElementById('myImage')
.src="img/Images_Strategy/reverse_psychology.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/reverse_psychology2.jpg";
document.getElementById('message')
.innerHTML="Reverse Psychology / Acknowledging Resistance";
document.getElementById('definition')
.innerHTML="Overcoming resistance by simply acknowledging it";
}
function Strategy14(){
document.getElementById('myImage')
.src="img/Images_Strategy/anthropomorphism.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/anthropomorphism2.jpg";
document.getElementById('message')
.innerHTML="Anthropomorphism";
document.getElementById('definition')
.innerHTML="When a brand or product is seen as human-like, people will like it more and feel closer to it";
}
function Strategy15(){
document.getElementById('myImage')
.src="img/Images_Strategy/active.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/active2.jpg";
document.getElementById('message')
.innerHTML="Active";
document.getElementById('definition')
.innerHTML="Feeling energetic, adventurous, vibrant, enthusiastic, playful";
}
function Strategy16(){
document.getElementById('myImage')
.src="img/Images_Strategy/amazed.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/amazed2.jpg";
document.getElementById('message')
.innerHTML="Amazed";
document.getElementById('definition')
.innerHTML="Feeling surprised, astonished, awed, fascinated, intrigued";
}
function Strategy17(){
document.getElementById('myImage')
.src="img/Images_Strategy/cheerful.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/cheerful2.jpg";
document.getElementById('message')
.innerHTML="Cheerful";
document.getElementById('definition')
.innerHTML="Feeling delighted, happy, joyful, carefree, optimistic";
}
function Strategy18(){
document.getElementById('myImage')
.src="img/Images_Strategy/creative.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/creative2.jpg";
document.getElementById('message')
.innerHTML="Creative";
document.getElementById('definition')
.innerHTML="Inventive, productive";
}
function Strategy19(){
document.getElementById('myImage')
.src="img/Images_Strategy/eager.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/eager2.jpg";
document.getElementById('message')
.innerHTML="Eager";
document.getElementById('definition')
.innerHTML="Feeling of hunger, thirsty, passion";
}
function Strategy20(){
document.getElementById('myImage')
.src="img/Images_Strategy/fashionable.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/fashionable2.jpg";
document.getElementById('message')
.innerHTML="Fashionable";
document.getElementById('definition')
.innerHTML="Trendy, elegant, beautiful, attractive, sexy";
}
function Strategy21(){
document.getElementById('myImage')
.src="img/Images_Strategy/feminine.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/feminine2.jpg";
document.getElementById('message')
.innerHTML="Feminine";
document.getElementById('definition')
.innerHTML="Womanly, girlish";
}
function Strategy22(){
document.getElementById('myImage')
.src="img/Images_Strategy/other.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/other2.jpg";
document.getElementById('message')
.innerHTML="Other";
document.getElementById('definition')
.innerHTML="Image which shows no persuasive strategy";
}
</script>
</head>
<body>
<div class="container">
<div class="row">
<div class="col-md-2"></div>
<div class="col-md-8">
<h2 id="message">
Persuasion Strategies in Advertisements
</h2>
<h5 id="definition">
Definition
</h5>
<img id="myImage"
src="img/white.jpg" >
<img id="myImage2"
src="img/white.jpg" >
</div>
<div class="col-md-2"></div>
</div>
</div>
<div class="button">
<button class="btn btn-success"
onclick=Strategy1();>
Loss and Gain Formulation
</button>
<button class="btn btn-success"
onclick=Strategy2();>
Anchoring and comparison
</button>
<button class="btn btn-success"
onclick=Strategy3();>
Social Impact
</button>
<button class="btn btn-success"
onclick=Strategy4();>
Concreteness : Details about product
</button>
<button class="btn btn-success"
onclick=Strategy5();>
Guarantees
</button>
<button class="btn btn-success"
onclick=Strategy6();>
Authority
</button>
<button class="btn btn-success"
onclick=Strategy7();>
Trustworthiness
</button>
<button class="btn btn-success"
onclick=Strategy8();>
Customer Reviews and Stories
</button>
<button class="btn btn-success"
onclick=Strategy9();>
Social Identity
</button>
<button class="btn btn-success"
onclick=Strategy10();>
Scarcity
</button>
<button class="btn btn-success"
onclick=Strategy11();>
Reciprocity
</button>
<button class="btn btn-success"
onclick=Strategy12();>
Foot-in-the-Door
</button>
<button class="btn btn-success"
onclick=Strategy13();>
Reverse Psychology / Acknowledging Resistance
</button>
<button class="btn btn-success"
onclick=Strategy14();>
Anthropomorphism
</button>
<button class="btn btn-success"
onclick=Strategy15();>
Active
</button>
<button class="btn btn-success"
onclick=Strategy16();>
Amazed
</button>
<button class="btn btn-success"
onclick=Strategy17();>
Cheerful
</button>
<button class="btn btn-success"
onclick=Strategy18();>
Creative
</button>
<button class="btn btn-success"
onclick=Strategy19();>
Eager
</button>
<button class="btn btn-success"
onclick=Strategy20();>
Fashionable
</button>
<button class="btn btn-success"
onclick=Strategy21();>
Feminine
</button>
<button class="btn btn-success"
onclick=Strategy22();>
Other
</button>
<br>
<a href="index.html"> Go Back</a>
</div>
</body>
</html>