diff --git a/src/MediaCollections/Models/Media.php b/src/MediaCollections/Models/Media.php
index 112698752..d9f9a7304 100644
--- a/src/MediaCollections/Models/Media.php
+++ b/src/MediaCollections/Models/Media.php
@@ -267,7 +267,7 @@ public function markAsConversionGenerated(string $conversionName): self
 
         $this->generated_conversions = $generatedConversions;
 
-        $this->save();
+        $this->saveOrTouch();
 
         return $this;
     }
@@ -280,7 +280,7 @@ public function markAsConversionNotGenerated(string $conversionName): self
 
         $this->generated_conversions = $generatedConversions;
 
-        $this->save();
+        $this->saveOrTouch();
 
         return $this;
     }
@@ -452,4 +452,13 @@ public function toMailAttachment(): Attachment
     {
         return $this->mailAttachment();
     }
+
+    protected function saveOrTouch(): bool
+    {
+        if (! $this->exists || $this->isDirty()) {
+            return $this->save();
+        }
+
+        return $this->touch();
+    }
 }
diff --git a/tests/Conversions/Commands/RegenerateCommandTest.php b/tests/Conversions/Commands/RegenerateCommandTest.php
index 4a482d098..1e34ac416 100644
--- a/tests/Conversions/Commands/RegenerateCommandTest.php
+++ b/tests/Conversions/Commands/RegenerateCommandTest.php
@@ -349,3 +349,18 @@
     expect($derivedImage2)->toBeFile();
     expect($derivedImage3)->toBeFile();
 });
+
+it('can set updated_at column when regenerating', function () {
+    $this->travelTo('2020-01-01 00:00:00');
+    $media = $this->testModelWithConversion
+        ->addMedia($this->getTestFilesDirectory('test.jpg'))
+        ->toMediaCollection('images');
+
+    $this->travelBack();
+
+    $this->artisan('media-library:regenerate');
+
+    $media->refresh();
+
+    expect($media->updated_at)->toBeGreaterThanOrEqual(now()->subSeconds(5));
+});