diff --git a/content/departments/data-analytics/user-definitions.md b/content/departments/data-analytics/user-definitions.md
index d2c6ddbd279f..91c9f0c113d6 100644
--- a/content/departments/data-analytics/user-definitions.md
+++ b/content/departments/data-analytics/user-definitions.md
@@ -57,11 +57,12 @@ NPS score = % promotors of total submissions - % detractors of total submissions
 
 The technical health score combines high-level, aggregated metrics in order to understand customer engagement with the product, as a means to ensure customers are receiving maximum value from Sourcegraph. We currently include the following metrics:
 
-| Metric                                              | Description                                                                                           |
-| --------------------------------------------------- | ----------------------------------------------------------------------------------------------------- |
-| Adoption measured as: MAU/Total purchased seats (%) | Used as a measure of monthly adoption within a customer’s total licensed user base.                   |
-| Usage measured as: DAU/MAU (%)                      | Used as a measure of overall engagement / stickiness of the platform within an account’s active users |
-| # of versions behind current Sourcegraph version    | Used as a measure of overall instance health                                                          |
+| Metric                                              | Description                                                                                                                                                                                                                                                           |
+| --------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
+| Adoption measured as: <br />MAU/Purchased seats (%) | Used as a measure of monthly adoption within a customer’s total licensed user base. <br />This applies to most deals that do not have an unlimited deal contract (unlimited licensed seats).                                                                          |
+| Adoption measured as: <br />MAU/TAM (%)             | When a customer is on an unlimited deal contract (unlimited licensed seats), the account team will use TAM (Total Addressable Market) as a denominator. <br />TAM is the total amount of possible end-users that can use the Sourcegraph platform at a given company. |
+| Usage measured as: <br />DAU/MAU (%)                | Used as a measure of overall engagement / stickiness of the platform within an account’s active users                                                                                                                                                                 |
+| # of versions behind current Sourcegraph version    | Used as a measure of overall instance health                                                                                                                                                                                                                          |
 
 Additional Resources: