-
Notifications
You must be signed in to change notification settings - Fork 0
/
scentedtextile.html
232 lines (205 loc) · 14 KB
/
scentedtextile.html
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
<!DOCTYPE html>
<html lang="en">
<head>
<link rel="stylesheet" type="text/css" href="vendors/css/normalize.css">
<link rel="stylesheet" type="text/css" href="resources/css/styles-projects.css">
<link rel="stylesheet" type="text/css" href="vendors/css/ionicons.min.css">
<link rel="stylesheet" type="text/css" href="vendors/css/grid.css">
<link rel="preconnect" href="https://fonts.gstatic.com">
<link href="https://fonts.googleapis.com/css2?family=Montserrat:wght@300&display=swap" rel="stylesheet">
<link rel="apple-touch-icon" sizes="180x180" href="vendors/logos/apple-touch-icon.png">
<link rel="icon" type="image/png" sizes="32x32" href="vendors/logos/favicon-32x32.png">
<link rel="icon" type="image/png" sizes="16x16" href="vendors/logos/favicon-16x16.png">
<link rel="manifest" href="vendors/logos/site.webmanifest">
<link rel="mask-icon" href="vendors/logos/safari-pinned-tab.svg" color="#006266">
<meta name="msapplication-TileColor" content="#006266">
<meta name="theme-color" content="#ffffff">
<title>Data Analytics and Visualization | Sophie Sun | Projects</title>
</head>
<body>
<header>
<nav class="sticky">
<div class="row">
<a href="index.html"><img src="vendors/logos/android-chrome-512x512.png" alt="sophielogo" class="logo"></a>
<ul class="top-nav">
<li><a href="index.html">Home</a></li>
<li><a href="projects.html">Projects</a></li>
<li><a href="visuals.html">Visuals</a></li>
<li><a href="skills.html">Skills</a></li>
<li><a href="bio.html">Bio</a></li>
</ul>
</div>
</nav>
</header>
<!---sidebar -->
<div id="menu">
<div class="nav vertical-1-of-2">
<div class="consumerstudies">
<h3>Consumer Studies</h3>
<div class="sidebar">
<a href="mask.html" class="project-photo">
<div class="col span-1-of-4">
<img src="vendors/images/mask.jpg" alt="mask_design_intelligence" style="width:100%">
</div>
<div class="col span-3-of-4">
<h4>Mask Design Intel</h4>
<p>Optimize product with machine learning from Amazon reviews</p>
</div>
</a>
</div>
<div class="sidebar">
<a href="projects.html" class="project-photo">
<div class="col span-1-of-4">
<img src="vendors/images/cookie.jpg" alt="finding_perfect_chocolate_chip_cookie" style="width:100%">
</div>
<div class="col span-3-of-4">
<h4>Winner Cookie Recipe</h4>
<p>Find the perfect chocolate cookie recipe through experiments</p>
</div>
</a>
</div>
<div class="sidebar">
<a href="shirtsize.html" class="project-photo">
<div class="col span-1-of-4">
<img src="vendors/images/shirtsize.jpg" alt="finding_shirt_size_for_CA_consumers" style="width:100%">
</div>
<div class="col span-3-of-4">
<h4>Shirt Size Ratio</h4>
<p>Quantify the shirt size ratio for CA consumers based on surveys</p>
</div>
</a>
</div>
<div class="sidebar">
<a href="scentedtextile.html" class="project-photo">
<div class="col span-1-of-4">
<img src="vendors/images/textile.jpg" alt="scented_fabric_preference" style="width:100%">
</div>
<div class="col span-3-of-4">
<h4>Scented Textile</h4>
<p>Discover the cultural influence on scented textile preference</p>
</div>
</a>
</div>
<p> ⋅⋅⋅⋅⋅⋅⋅⋅⋅⋅⋅⋅⋅⋅⋅⋅⋅⋅</p>
</div>
</div>
<div class="nav vertical-1-of-2">
<div class="socialstudies">
<h3>Social Studies</h3>
<div class="sidebar">
<a href="romance.html" class="project-photo">
<div class="col span-1-of-4">
<img src="projects/7romance/lovesongtopwords.png" alt="love song lyrics analysis" style="width:100%">
</div>
<div class="col span-3-of-4">
<h4>Romance Thermometer</h4>
<p>Analyze lyrics over nine decades</p>
</div>
</a>
</div>
<div class="sidebar">
<a href="covid.html" class="project-photo">
<div class="col span-1-of-4">
<img src="vendors/images/covid.jpg" alt="evaluating_covid_vaccine_acceptance_factors" style="width:100%">
</div>
<div class="col span-3-of-4">
<h4>Vaccine Acceptance</h4>
<p>Find out what encourage people to get vaccinated</p>
</div>
</a>
</div>
<div class="sidebar">
<a href="pandemic.html" class="project-photo">
<div class="col span-1-of-4">
<img src="vendors/images/pandemic.jpg" alt="covid-19 pandemic" style="width:100%">
</div>
<div class="col span-3-of-4">
<h4>COVID-19 Pandemic</h4>
<p>First end-of-year report on the global fight with covid</p>
</div>
</a>
</div>
<div class="sidebar">
<a href="hemp.html" class="project-photo">
<div class="col span-1-of-4">
<img src="vendors/images/hemp.jpg" alt="hemp" style="width:100%">
</div>
<div class="col span-3-of-4">
<h4>Drug Consumption</h4>
<p>Sketch out demo|psycho-graphic traits of marijuana users</p>
</div>
</a>
</div>
<div class="sidebar">
<a href="mathscore.html" class="project-photo">
<div class="col span-1-of-4">
<img src="vendors/images/school.jpg" alt="school_performance" style="width:100%">
</div>
<div class="col span-3-of-4">
<h4>Math Score</h4>
<p>Evaluate factors on high schooler's math performance</p>
</div>
</a>
</div>
<p> ⋅⋅⋅⋅⋅⋅⋅⋅⋅⋅⋅⋅⋅⋅⋅⋅⋅⋅</p>
</div>
</div>
</div>
<!---main body -->
<section class="project-demo">
<div class ="col span-1-of-4">
<div class="highlights">
<h5>Year</h5>
<p>2008</p>
<h5>Scope</h5>
<p>12 scarves<br>with or without scent<br>scored 1-10 by 120 adults</p>
<h5>Variables</h5>
<p>Tactile<br>Olfactory<br>Visual preferences</p>
<h5>Observations</h5>
<p>120 female consumers<br>3 ethnic groups: <br>Caucasians<br>Hawaiians<br>Chinese</p>
<h5>Script</h5>
<p>Fortran <br>(by a science student)</p>
<h5>Method</h5>
<p>Multilinear Regression<br>ANOVA</p>
</div>
</div>
<div class ="col span-3-of-4">
<div class="project-details">
<h2>Scented Textile<br>a turn-on or turn-off?</h2>
<p>When scented textiles became technologically viable, we wanted to see if scent is a marketable product attribute. How would consumers respond to scent? Would they respond to it differently depending on whether they grew up with scent? At the time, I spent a few years in Hawaii and I noticed the tropical floral scents were commonly used as body scent by the locals. As a Chinese, I didn’t have much scent consumption in the past. Funded by Summer Undergraduate Research Award, I designed the experiment and collected data from 120 individuals aged from 20 to 40, from three ethnic groups, all women.</p>
<h5>Findings</h5>
<p>Consumers of different cultures indeed weigh olfactory and tactile senses differently. Hawaiians are most influenced by scent. Chinese care most about texture and touch. Caucasians are in the middle and more responsive to visuals. Only Hawaiians are more likely to choose a scented textile over unscented. Marketers need to conduct thorough sense-specific research and “localize” product features to appeal to specific markets.</p>
<h5>Design</h5>
<p>12 scents: rose, honeysuckle, sandalwood, gardenia, lemongrass, lavender, YSL, musk, plumeria, white ginger, cinnamon, green tea. 12 polyester scarfs in varied colors, patterns, textures. One set of scarves are unscented. The second set scarves are scented and put in glass jars with sealed lids.</p>
<p>Steps</p>
<p>⦿ Test 1: Smell the aroma in each of the scented scarves jar.<br>⦿ Test 2: Look and touch the unscented scarves and score them.<br>⦿ Test 3: Look, touch and smell the scented scarves and score them. <br>⦿ Preference: scent or no scent.</p>
<p>Below is the presentation poster from the UHM Symposium.</p>
<img src="projects/3scentedtextile/consumer-preferernce-1-728.jpg" style="width:150%">
</div>
</div>
</section>
<footer class="footer">
<div class="row">
<div class ="col span-1-of-2">
<ul class="footer-nav">
<li><a href="index.html" style="text-decoration: none">Home</a></li>
<li><a href="projects.html" style="text-decoration: none">Projects</a></li>
<li><a href="visuals.html" style="text-decoration: none">Visuals</a></li>
<li><a href="skills.html" style="text-decoration: none">Skills</a></li>
<li><a href="bio.html" style="text-decoration: none">Bio</a></li>
</ul>
</div>
<div class ="col span-1-of-2">
<ul class="socialmedia">
<li><a href="https://github.com/sophiexsun" target="_blank" rel="noopener noreferrer"><img src="vendors/icons/logo-github.svg", alt="github icon", class="link-icon"></a></li>
<li><a href="https://www.linkedin.com/in/sophiexsun/" target="_blank" rel="noopener noreferrer"><img src="vendors/icons/logo-linkedin.svg", alt="linkedin icon", class="link-icon"></a></li>
<li><a href="https://www.youtube.com/channel/UCdviDsjKArhG5GXRIPzJtrw" target="_blank" rel="noopener noreferrer"><img src="vendors/icons/logo-youtube.svg", alt="youtube icon", class="link-icon"></a></li>
</ul>
</div>
</div>
<div class="row">
<p> © 2021-2022 by Sophie X Sun. All Rights Reserved. </p>
</div>
</footer>
</body>
</html>