diff --git a/.travis.yml b/.travis.yml
index 08a53cd..883a606 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -12,17 +12,17 @@ before_deploy:
 deploy:
   - provider: script
     skip_cleanup: true
-    script: release-manager --config ./.travis/release.yml --check-version --make-version --make-artifact --upload-artifact
+    script: ./.travis/deploy_template.sh $TRAVIS_TAG
     on:
       tags: true
   - provider: script
     skip_cleanup: true
-    script: ./.travis/deploy_docker.sh $TRAVIS_TAG
+    script: release-manager --config ./.travis/release.yml --check-version --make-version --make-artifact --upload-artifact
     on:
       tags: true
   - provider: script
     skip_cleanup: true
-    script: ./.travis/deploy_template.sh $TRAVIS_TAG
+    script: ./.travis/deploy_docker.sh $TRAVIS_TAG
     on:
       tags: true
 env:
diff --git a/.travis/deploy_docker.sh b/.travis/deploy_docker.sh
index d9194d8..d41168b 100755
--- a/.travis/deploy_docker.sh
+++ b/.travis/deploy_docker.sh
@@ -13,7 +13,7 @@ cd ${TRAVIS_BUILD_DIR}
 project_version=$(sbt -no-colors version | perl -ne 'print "$1\n" if /info.*(\d+\.\d+\.\d+[^\r\n]*)/' | tail -n 1 | tr -d '\n')
 if [[ "${tag}" = "${project_version}" ]]; then
     sbt docker:publishLocal
-    docker push "${docker_repo}/snowplow/snowplow-cloud-storage-loader:${tag}"
+    docker push "${docker_repo}/snowplow/snowplow-google-cloud-storage-loader:${tag}"
 else
     echo "Tag version '${tag}' doesn't match version in scala project ('${project_version}'). aborting!"
     exit 1
diff --git a/.travis/deploy_template.sh b/.travis/deploy_template.sh
index 1dc368e..23a1360 100755
--- a/.travis/deploy_template.sh
+++ b/.travis/deploy_template.sh
@@ -10,9 +10,9 @@ cd ${TRAVIS_BUILD_DIR}
 
 project_version=$(sbt -no-colors version | perl -ne 'print "$1\n" if /info.*(\d+\.\d+\.\d+[^\r\n]*)/' | tail -n 1 | tr -d '\n')
 if [[ "${tag}" = *"${project_version}" ]]; then
-    sbt "runMain com.snowplowanalytics.storage.cloudstorage.loader.CloudStorageLoader --project=engineering-sandbox \
-      --templateLocation=gs://snowplow-hosted-assets/4-storage/cloud-storage-loader/${tag}/CloudStorageLoaderTemplate-${tag} \
-      --stagingLocation=gs://snowplow-hosted-assets/4-storage/cloud-storage-loader/${tag}/staging \
+    sbt "runMain com.snowplowanalytics.storage.googlecloudstorage.loader.CloudStorageLoader --project=engineering-sandbox \
+      --templateLocation=gs://snowplow-hosted-assets/4-storage/snowplow-google-cloud-storage-loader/${tag}/SnowplowGoogleCloudStorageLoaderTemplate-${tag} \
+      --stagingLocation=gs://snowplow-hosted-assets/4-storage/snowplow-google-cloud-storage-loader/${tag}/staging \
       --runner=DataflowRunner \
       --tempLocation=gs://snowplow-hosted-assets/tmp"
 else
diff --git a/.travis/release.yml b/.travis/release.yml
index 85aeb7d..4d37cc7 100644
--- a/.travis/release.yml
+++ b/.travis/release.yml
@@ -15,7 +15,7 @@ targets :
 # Required: packages to be deployed
 packages :
   - repo : "snowplow-generic"
-    name : "snowplow-cloud-storage-loader"
+    name : "snowplow-google-cloud-storage-loader"
     user_org : "snowplow"
     publish : true
     override : false
@@ -26,7 +26,7 @@ packages :
       - sbt universal:packageBin
     artifacts :
       - type : "asis"
-        prefix : "snowplow_cloud_storage_loader_"
+        prefix : "snowplow_google_cloud_storage_loader_"
         suffix : ".zip"
         binary_paths :
-          - "target/universal/cloud-storage-loader-{{ packages.0.build_version }}.zip"
+          - "target/universal/snowplow-google-cloud-storage-loader-{{ packages.0.build_version }}.zip"
diff --git a/README.md b/README.md
index 43b39af..abab513 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-# Cloud Storage Loader
+# Snowplow Google Cloud Storage Loader
 
 ## Introduction
 
@@ -15,9 +15,9 @@ additional flexibility when running your pipeline.
 To upload the template to your own bucket, run:
 
 ```bash
-sbt "runMain com.snowplowanalytics.storage.cloudstorage.loader.CloudStorageLoader \
+sbt "runMain com.snowplowanalytics.storage.googlecloudstorage.loader.CloudStorageLoader \
   --project=[PROJECT] \
-  --templateLocation=gs://[BUCKET]/CloudStorageLoaderTemplate \
+  --templateLocation=gs://[BUCKET]/SnowplowGoogleCloudStorageLoaderTemplate \
   --stagingLocation=gs://[BUCKET]/staging \
   --runner=DataflowRunner \
   --tempLocation=gs://[BUCKET]/tmp"
@@ -55,7 +55,7 @@ Here, we provide an example using `gcloud`:
 
 ```bash
 gcloud dataflow jobs run [JOB-NAME] \
-  --gcs-location gs://snowplow-hosted-assets/4-storage/cloud-storage-loader/0.1.0/CloudStorageLoaderTemplate-0.1.0 \
+  --gcs-location gs://sp-hosted-assets/4-storage/snowplow-google-cloud-storage-loader/0.1.0/SnowplowGoogleCloudStorageLoaderTemplate-0.1.0 \
   --parameters \
     inputSubscription=projects/[PROJECT]/subscriptions/[SUBSCRIPTION],\
     outputDirectory=gs://[BUCKET]/YYYY/MM/dd/HH/,\ # partitions by date
@@ -67,14 +67,14 @@ gcloud dataflow jobs run [JOB-NAME] \
     numShards=1 # optional
 ```
 
-### Directly
+### Through the zip archive
 
 You can find the archive hosted on [our Bintray][bintray].
 
 Once unzipped the artifact can be run as follows:
 
 ```bash
-./bin/cloud-storage-loader \
+./bin/snowplow-google-cloud-storage-loader \
   --runner=DataFlowRunner \
   --project=[PROJECT] \
   --streaming=true \
@@ -92,25 +92,28 @@ Once unzipped the artifact can be run as follows:
 To display the help message:
 
 ```bash
-./bin/cloud-storage-loader --help
+./bin/snowplow-google-cloud-storage-loader --help
 ```
 
 To display documentation about Cloud Storage Loader-specific options:
 
 ```bash
-./bin/cloud-storage-loader --help=com.snowplowanalytics.storage.cloudstorage.loader.Options
+./bin/snowplow-google-cloud-storage-loader --help=com.snowplowanalytics.storage.googlecloudstorage.loader.Options
 ```
 
 ### Through a docker container
 
+You can also find the image on [our Bintray][bintray-docker].
+
 A container can be run as follows:
 
 ```bash
 docker run \
+  -v $PWD/config:/snowplow/config \
   -e GOOGLE_APPLICATION_CREDENTIALS=/snowplow/config/credentials.json \ # if running outside GCP
-  snowplow-docker-registry.bintray.io/snowplow/cloud-storage-loader:0.1.0 \
+  snowplow-docker-registry.bintray.io/snowplow/snowplow-google-cloud-storage-loader:0.1.0 \
   --runner=DataFlowRunner \
-  --job-name=[JOB-NAME] \
+  --jobName=[JOB-NAME] \
   --project=[PROJECT] \
   --streaming=true \
   --zone=[ZONE] \
@@ -127,15 +130,15 @@ docker run \
 To display the help message:
 
 ```bash
-docker run snowplow-docker-registry.bintray.io/snowplow/cloud-storage-loader:0.1.0 \
+docker run snowplow-docker-registry.bintray.io/snowplow/snowplow-google-cloud-storage-loader:0.1.0 \
   --help
 ```
 
 To display documentation about Cloud Storage Loader-specific options:
 
 ```bash
-docker run snowplow-docker-registry.bintray.io/snowplow/cloud-storage-loader:0.1.0 \
-  --help=com.snowplowanalytics.storage.cloudstorage.loader.Options
+docker run snowplow-docker-registry.bintray.io/snowplow/snowplow-google-cloud-storage-loader:0.1.0 \
+  --help=com.snowplowanalytics.storage.googlecloudstorage.loader.Options
 ```
 
 ### Additional information
@@ -186,11 +189,12 @@ limitations under the License.
 [templates]: https://cloud.google.com/dataflow/docs/templates/overview
 [executing-templates]: https://cloud.google.com/dataflow/docs/templates/executing-templates
 
-[bintray]: https://bintray.com/snowplow/snowplow-generic/snowplow-cloud-storage-loader
+[bintray]: https://bintray.com/snowplow/snowplow-generic/snowplow-google-cloud-storage-loader
+[bintray-docker]: https://bintray.com/snowplow/registry/snowplow%3Asnowplow-google-cloud-storage-loader
 
 [license]: http://www.apache.org/licenses/LICENSE-2.0
 
 [techdocs-image]: https://d3i6fms1cm1j0i.cloudfront.net/github/images/techdocs.png
 [setup-image]: https://d3i6fms1cm1j0i.cloudfront.net/github/images/setup.png
-[techdocs]: https://github.com/snowplow/snowplow/wiki/Cloud-Storage-Loader
-[setup]: https://github.com/snowplow/snowplow/wiki/setting-up-cloud-storage-loader
+[techdocs]: https://github.com/snowplow/snowplow/wiki/Snowplow-Google-Cloud-Storage-Loader
+[setup]: https://github.com/snowplow/snowplow/wiki/setting-up-snowplow-google-cloud-storage-loader
diff --git a/build.sbt b/build.sbt
index 83b618c..bd32c87 100644
--- a/build.sbt
+++ b/build.sbt
@@ -51,7 +51,7 @@ lazy val root: Project = project
   .settings(commonSettings)
   .settings(macroSettings)
   .settings(
-    name := "cloud-storage-loader",
+    name := "snowplow-google-cloud-storage-loader",
     description := "Snowplow Google Cloud Storage Loader",
     publish / skip := true,
     libraryDependencies ++= Seq(
@@ -71,7 +71,7 @@ lazy val repl: Project = project
   .settings(macroSettings)
   .settings(
     name := "repl",
-    description := "Scio REPL for snowplow-cloud-storage-loader",
+    description := "Scio REPL for snowplow-google-cloud-storage-loader",
     libraryDependencies ++= Seq(
       "com.spotify" %% "scio-repl" % scioVersion
     ),
diff --git a/src/main/scala/com/snowplowanalytics/storage/cloudstorage/loader/CloudStorageLoader.scala b/src/main/scala/com/snowplowanalytics/storage/googlecloudstorage/loader/CloudStorageLoader.scala
similarity index 98%
rename from src/main/scala/com/snowplowanalytics/storage/cloudstorage/loader/CloudStorageLoader.scala
rename to src/main/scala/com/snowplowanalytics/storage/googlecloudstorage/loader/CloudStorageLoader.scala
index f628998..c7d0bcf 100644
--- a/src/main/scala/com/snowplowanalytics/storage/cloudstorage/loader/CloudStorageLoader.scala
+++ b/src/main/scala/com/snowplowanalytics/storage/googlecloudstorage/loader/CloudStorageLoader.scala
@@ -12,7 +12,7 @@
  * See the Apache License Version 2.0 for the specific language governing permissions and
  * limitations there under.
  */
-package com.snowplowanalytics.storage.cloudstorage.loader
+package com.snowplowanalytics.storage.googlecloudstorage.loader
 
 import com.spotify.scio._
 import org.apache.beam.sdk.io.{Compression, FileBasedSink, TextIO}
diff --git a/src/main/scala/com/snowplowanalytics/storage/cloudstorage/loader/Options.scala b/src/main/scala/com/snowplowanalytics/storage/googlecloudstorage/loader/Options.scala
similarity index 92%
rename from src/main/scala/com/snowplowanalytics/storage/cloudstorage/loader/Options.scala
rename to src/main/scala/com/snowplowanalytics/storage/googlecloudstorage/loader/Options.scala
index d3c6049..b9c21d5 100644
--- a/src/main/scala/com/snowplowanalytics/storage/cloudstorage/loader/Options.scala
+++ b/src/main/scala/com/snowplowanalytics/storage/googlecloudstorage/loader/Options.scala
@@ -12,14 +12,14 @@
  * See the Apache License Version 2.0 for the specific language governing permissions and
  * limitations there under.
  */
-package com.snowplowanalytics.storage.cloudstorage.loader
+package com.snowplowanalytics.storage.googlecloudstorage.loader
 
 import org.apache.beam.sdk.options._
 import org.apache.beam.sdk.options.Validation.Required
 
 /** Trait regrouping the loader's configuration. */
 trait Options extends PipelineOptions with StreamingOptions {
-  @Description("The Cloud Pub/Sub subscription to read from")
+  @Description("The Cloud Pub/Sub subscription to read from, formatted as projects/[PROJECT]/subscriptions/[SUB]")
   @Required
   def getInputSubscription: ValueProvider[String]
   def setInputSubscription(value: ValueProvider[String]): Unit
diff --git a/src/main/scala/com/snowplowanalytics/storage/cloudstorage/loader/WindowedFilenamePolicy.scala b/src/main/scala/com/snowplowanalytics/storage/googlecloudstorage/loader/WindowedFilenamePolicy.scala
similarity index 98%
rename from src/main/scala/com/snowplowanalytics/storage/cloudstorage/loader/WindowedFilenamePolicy.scala
rename to src/main/scala/com/snowplowanalytics/storage/googlecloudstorage/loader/WindowedFilenamePolicy.scala
index e9b4cc4..f4c5c8f 100644
--- a/src/main/scala/com/snowplowanalytics/storage/cloudstorage/loader/WindowedFilenamePolicy.scala
+++ b/src/main/scala/com/snowplowanalytics/storage/googlecloudstorage/loader/WindowedFilenamePolicy.scala
@@ -12,7 +12,7 @@
  * See the Apache License Version 2.0 for the specific language governing permissions and
  * limitations there under.
  */
-package com.snowplowanalytics.storage.cloudstorage.loader
+package com.snowplowanalytics.storage.googlecloudstorage.loader
 
 import org.apache.beam.sdk.io.DefaultFilenamePolicy
 import org.apache.beam.sdk.io.FileBasedSink.{FilenamePolicy, OutputFileHints}
diff --git a/src/test/scala/com/snowplowanalytics/storage/cloudstorage/loader/CloudStorageLoaderSpec.scala b/src/test/scala/com/snowplowanalytics/storage/googlecloudstorage/loader/CloudStorageLoaderSpec.scala
similarity index 94%
rename from src/test/scala/com/snowplowanalytics/storage/cloudstorage/loader/CloudStorageLoaderSpec.scala
rename to src/test/scala/com/snowplowanalytics/storage/googlecloudstorage/loader/CloudStorageLoaderSpec.scala
index 986f5d0..3d95eb7 100644
--- a/src/test/scala/com/snowplowanalytics/storage/cloudstorage/loader/CloudStorageLoaderSpec.scala
+++ b/src/test/scala/com/snowplowanalytics/storage/googlecloudstorage/loader/CloudStorageLoaderSpec.scala
@@ -12,7 +12,7 @@
  * See the Apache License Version 2.0 for the specific language governing permissions and
  * limitations there under.
  */
-package com.snowplowanalytics.storage.cloudstorage.loader
+package com.snowplowanalytics.storage.googlecloudstorage.loader
 
 import com.spotify.scio.testing._
 
diff --git a/src/test/scala/com/snowplowanalytics/storage/cloudstorage/loader/WindowedFilenamePolicySpec.scala b/src/test/scala/com/snowplowanalytics/storage/googlecloudstorage/loader/WindowedFilenamePolicySpec.scala
similarity index 98%
rename from src/test/scala/com/snowplowanalytics/storage/cloudstorage/loader/WindowedFilenamePolicySpec.scala
rename to src/test/scala/com/snowplowanalytics/storage/googlecloudstorage/loader/WindowedFilenamePolicySpec.scala
index 79c36f4..6d88cb0 100644
--- a/src/test/scala/com/snowplowanalytics/storage/cloudstorage/loader/WindowedFilenamePolicySpec.scala
+++ b/src/test/scala/com/snowplowanalytics/storage/googlecloudstorage/loader/WindowedFilenamePolicySpec.scala
@@ -12,7 +12,7 @@
  * See the Apache License Version 2.0 for the specific language governing permissions and
  * limitations there under.
  */
-package com.snowplowanalytics.storage.cloudstorage.loader
+package com.snowplowanalytics.storage.googlecloudstorage.loader
 
 import java.io.File
 import java.nio.file.Files