diff --git a/.travis.yml b/.travis.yml
new file mode 100644
index 0000000..08a53cd
--- /dev/null
+++ b/.travis.yml
@@ -0,0 +1,34 @@
+language: scala
+services:
+- docker
+scala:
+- 2.11.12
+jdk:
+- oraclejdk8
+script:
+- sbt test
+before_deploy:
+- pip install --user release-manager==0.3.0
+deploy:
+  - provider: script
+    skip_cleanup: true
+    script: release-manager --config ./.travis/release.yml --check-version --make-version --make-artifact --upload-artifact
+    on:
+      tags: true
+  - provider: script
+    skip_cleanup: true
+    script: ./.travis/deploy_docker.sh $TRAVIS_TAG
+    on:
+      tags: true
+  - provider: script
+    skip_cleanup: true
+    script: ./.travis/deploy_template.sh $TRAVIS_TAG
+    on:
+      tags: true
+env:
+global:
+  - BINTRAY_SNOWPLOW_GENERIC_USER
+  - BINTRAY_SNOWPLOW_GENERIC_API_KEY
+  - BINTRAY_SNOWPLOW_DOCKER_USER
+  - BINTRAY_SNOWPLOW_DOCKER_API_KEY
+  - GCP_CREDENTIALS
diff --git a/.travis/deploy_docker.sh b/.travis/deploy_docker.sh
new file mode 100755
index 0000000..a5d1a3f
--- /dev/null
+++ b/.travis/deploy_docker.sh
@@ -0,0 +1,20 @@
+#!/bin/bash
+
+tag=$1
+
+file="${HOME}/.dockercfg"
+docker_repo="snowplow-docker-registry.bintray.io"
+curl -X GET \
+    -u${BINTRAY_SNOWPLOW_DOCKER_USER}:${BINTRAY_SNOWPLOW_DOCKER_API_KEY} \
+    https://${docker_repo}/v2/auth > $file
+
+cd ${TRAVIS_BUILD_DIR}
+
+project_version=$(sbt version -dsbt.log.noformat=true | perl -ne 'print "$1\n" if /info.*(\d+\.\d+\.\d+[^\r\n]*)/' | tail -n 1 | tr -d '\n')
+if [[ "${tag}" = *"${project_version}" ]]; then
+    sbt docker:publishlocal
+    docker push "${docker_repo}/snowplow/snowplow-cloud-storage-loader:${tag}"
+else
+    echo "Tag version '${tag}' doesn't match version in scala project ('${project_version}'). aborting!"
+    exit 1
+fi
diff --git a/.travis/deploy_template.sh b/.travis/deploy_template.sh
new file mode 100755
index 0000000..f2eba0c
--- /dev/null
+++ b/.travis/deploy_template.sh
@@ -0,0 +1,21 @@
+#!/bin/bash
+
+tag=$1
+
+GOOGLE_APPLICATION_CREDENTIALS="${HOME}/credentials.json"
+echo ${GCP_CREDENTIALS} > ${GOOGLE_APPLICATION_CREDENTIALS}
+export GOOGLE_APPLICATION_CREDENTIALS
+
+cd ${TRAVIS_BUILD_DIR}
+
+project_version=$(sbt version -dsbt.log.noformat=true | perl -ne 'print "$1\n" if /info.*(\d+\.\d+\.\d+[^\r\n]*)/' | tail -n 1 | tr -d '\n')
+if [[ "${tag}" = *"${project_version}" ]]; then
+    sbt "runMain com.snowplowanalytics.CloudStorageLoader --project=engineering-sandbox \
+      --templateLocation=gs://snowplow-hosted-assets/4-storage/cloud-storage-loader/${tag}/CloudStorageLoaderTemplate-${tag} \
+      --stagingLocation=gs://snowplow-hosted-assets/4-storage/cloud-storage-loader/${tag}/staging \
+      --runner=DataflowRunner \
+      --tempLocation=gs://snowplow-hosted-assets/tmp"
+else
+    echo "Tag version '${tag}' doesn't match version in scala project ('${project_version}'). aborting!"
+    exit 1
+fi
diff --git a/.travis/release.yml b/.travis/release.yml
new file mode 100644
index 0000000..49d51ce
--- /dev/null
+++ b/.travis/release.yml
@@ -0,0 +1,32 @@
+---
+# --- Variables --- #
+
+local :
+  root_dir : <%= ENV['TRAVIS_BUILD_DIR'] %>
+
+# --- Release Manager Config --- #
+
+# Required: deployment targets
+targets :
+  - type : "bintray"
+    user : <%= ENV['BINTRAY_SNOWPLOW_GENERIC_USER'] %>
+    password : <%= ENV['BINTRAY_SNOWPLOW_GENERIC_API_KEY'] %>
+
+# Required: packages to be deployed
+packages :
+  - repo : "snowplow-generic"
+    name : "snowplow-cloud-storage-loader"
+    user_org : "snowplow"
+    publish : true
+    override : false
+    continue_on_conflict : false
+    version : <%= FUNC['sbt_version(.)'] %>
+    build_version : <%= ENV['TRAVIS_BUILD_RELEASE_TAG'] %>
+    build_commands :
+      - sbt universal:packageBin
+    artifacts :
+      - type : "asis"
+        prefix : "snowplow_cloud_storage_loader_"
+        suffix : ".zip"
+        binary_paths :
+          - "target/universal/cloud-storage-loader-{{ packages.0.build_version }}.zip"
diff --git a/build.sbt b/build.sbt
index 2a29608..83b618c 100644
--- a/build.sbt
+++ b/build.sbt
@@ -26,7 +26,6 @@ lazy val compilerOptions = Seq(
 
 lazy val commonSettings = Defaults.coreDefaultSettings ++ Seq(
   organization := "com.snowplowanalytics",
-  // Semantic versioning http://semver.org/
   version := "0.1.0-SNAPSHOT",
   scalaVersion := "2.12.7",
   scalacOptions ++= compilerOptions,
@@ -40,12 +39,19 @@ lazy val macroSettings = Seq(
   addCompilerPlugin(paradiseDependency)
 )
 
+import com.typesafe.sbt.packager.docker._
+dockerRepository := Some("snowplow-docker-registry.bintray.io")
+dockerUsername := Some("snowplow")
+dockerBaseImage := "snowplow-docker-registry.bintray.io/snowplow/base-debian:0.1.0"
+maintainer in Docker := "Snowplow Analytics Ltd. <support@snowplowanalytics.com>"
+daemonUser in Docker := "snowplow"
+
 lazy val root: Project = project
   .in(file("."))
   .settings(commonSettings)
   .settings(macroSettings)
   .settings(
-    name := "snowplow-cloud-storage-loader",
+    name := "cloud-storage-loader",
     description := "Snowplow Google Cloud Storage Loader",
     publish / skip := true,
     libraryDependencies ++= Seq(
@@ -57,7 +63,7 @@ lazy val root: Project = project
       "org.mockito" % "mockito-core" % mockitoVersion % Test
     )
   )
-  .enablePlugins(PackPlugin)
+  .enablePlugins(JavaAppPackaging)
 
 lazy val repl: Project = project
   .in(file(".repl"))
diff --git a/project/plugins.sbt b/project/plugins.sbt
index e5d71fd..ef71e26 100644
--- a/project/plugins.sbt
+++ b/project/plugins.sbt
@@ -1,2 +1,2 @@
 addSbtPlugin("org.scalastyle" %% "scalastyle-sbt-plugin" % "1.0.0")
-addSbtPlugin("org.xerial.sbt" % "sbt-pack" % "0.11")
+addSbtPlugin("com.typesafe.sbt" % "sbt-native-packager" % "1.3.12")