diff --git a/convey/context.go b/convey/context.go
index 65e1e57c..94e8de08 100644
--- a/convey/context.go
+++ b/convey/context.go
@@ -1,7 +1,11 @@
 package convey
 
 import (
+	"errors"
+	"fmt"
 	"runtime"
+	"strconv"
+	"strings"
 	"sync"
 
 	"github.com/smartystreets/goconvey/execution"
@@ -13,31 +17,36 @@ import (
 // that each test function has its own runner and reporter, and routes all live registrations
 // to the appropriate runner/reporter.
 type suiteContext struct {
-	runners   map[string]execution.Runner
-	reporters map[string]reporting.Reporter
+	locations map[string]string             // key: file:line; value: testName
+	runners   map[string]execution.Runner   // key: testName;
+	reporters map[string]reporting.Reporter // key: testName;
 	lock      sync.Mutex
 }
 
 func (self *suiteContext) Run(entry *execution.Registration) {
-	key := resolveTestPackageAndFunctionName()
+	testName, location, _ := resolveAnchorConvey()
+
 	if self.currentRunner() != nil {
 		panic(execution.ExtraGoTest)
 	}
+
 	reporter := buildReporter()
 	runner := execution.NewRunner()
 	runner.UpgradeReporter(reporter)
 
 	self.lock.Lock()
-	self.runners[key] = runner
-	self.reporters[key] = reporter
+	self.locations[location] = testName
+	self.runners[testName] = runner
+	self.reporters[testName] = reporter
 	self.lock.Unlock()
 
 	runner.Begin(entry)
 	runner.Run()
 
 	self.lock.Lock()
-	delete(self.runners, key)
-	delete(self.reporters, key)
+	delete(self.locations, location)
+	delete(self.runners, testName)
+	delete(self.reporters, testName)
 	self.lock.Unlock()
 }
 
@@ -53,46 +62,90 @@ func (self *suiteContext) CurrentRunner() execution.Runner {
 func (self *suiteContext) currentRunner() execution.Runner {
 	self.lock.Lock()
 	defer self.lock.Unlock()
-	return self.runners[resolveTestPackageAndFunctionName()]
+	testName, _, _ := resolveAnchorConvey()
+	return self.runners[testName]
 }
 
 func (self *suiteContext) CurrentReporter() reporting.Reporter {
 	self.lock.Lock()
 	defer self.lock.Unlock()
-	return self.reporters[resolveTestPackageAndFunctionName()]
+	testName, _, err := resolveAnchorConvey()
+
+	if err != nil {
+		file, line := resolveTestFileAndLine()
+		closest := -1
+		for location, registeredTestName := range self.locations {
+			parts := strings.Split(location, ":")
+			locationFile := parts[0]
+			if locationFile != file {
+				continue
+			}
+
+			locationLine, err := strconv.Atoi(parts[1])
+			if err != nil || locationLine < line {
+				continue
+			}
+
+			if closest == -1 || locationLine < closest {
+				closest = locationLine
+				testName = registeredTestName
+			}
+		}
+	}
+
+	return self.reporters[testName]
 }
 
 func newSuiteContext() *suiteContext {
 	self := new(suiteContext)
+	self.locations = make(map[string]string)
 	self.runners = make(map[string]execution.Runner)
 	self.reporters = make(map[string]reporting.Reporter)
 	return self
 }
 
-// resolveTestPackageAndFunctionName traverses the call stack in reverse, looking for
+// resolveAnchorConvey traverses the call stack in reverse, looking for
 // the go testing harnass call ("testing.tRunner") and then grabs the very next entry,
-// which represents the package under test and the test function name. Voila!
-func resolveTestPackageAndFunctionName() string {
-	var (
-		callerId uintptr
-		found    bool
-	)
+// which represents the test function name, including the package name as a prefix.
+// It also returns the file:line combo of the top-level Convey. Voila!
+func resolveAnchorConvey() (testName, location string, err error) {
+	callers := runtime.Callers(0, callStack)
+
+	for y := callers; y > 0; y-- {
+		callerId, file, conveyLine, found := runtime.Caller(y)
+		if !found {
+			continue
+		}
+
+		if name := runtime.FuncForPC(callerId).Name(); name != goTestHarness {
+			continue
+		}
+
+		callerId, file, conveyLine, _ = runtime.Caller(y - 1)
+		testName = runtime.FuncForPC(callerId).Name()
+		location = fmt.Sprintf("%s:%d", file, conveyLine)
+		return
+	}
+	return "", "", errors.New("Can't resolve test method name! Are you calling Convey() from a `*_test.go` file and a `Test*` method (because you should be)?")
+}
+
+// resolveTestFileAndLine is used as a last-ditch effort to correlate an
+// assertion with the right executor and runner.
+func resolveTestFileAndLine() (file string, line int) {
 	callers := runtime.Callers(0, callStack)
+	var found bool
 
 	for y := callers; y > 0; y-- {
-		callerId, _, _, found = runtime.Caller(y)
+		_, file, line, found = runtime.Caller(y)
 		if !found {
 			continue
 		}
 
-		packageAndTestFunctionName := runtime.FuncForPC(callerId).Name()
-		if packageAndTestFunctionName == goTestHarness {
-			callerId, _, _, _ = runtime.Caller(y - 1)
-			name := runtime.FuncForPC(callerId).Name()
-			return name
+		if strings.HasSuffix(file, "_test.go") {
+			return
 		}
 	}
-	panic("Can't resolve test method name! Are you calling Convey() from a `*_test.go` file and a `Test*` method (because you should be)?")
+	return "", 0
 }
 
 const maxStackDepth = 100               // This had better be enough...
diff --git a/convey/reporting_hooks_test.go b/convey/reporting_hooks_test.go
index 911a155b..26bb9217 100644
--- a/convey/reporting_hooks_test.go
+++ b/convey/reporting_hooks_test.go
@@ -2,6 +2,8 @@ package convey
 
 import (
 	"fmt"
+	"net/http"
+	"net/http/httptest"
 	"path"
 	"runtime"
 	"strconv"
@@ -175,6 +177,19 @@ func TestIterativeConveysReported(t *testing.T) {
 	expectEqual(t, "Begin|A|0|Success|Exit|Exit|A|1|Success|Exit|Exit|A|2|Success|Exit|Exit|End", myReporter.wholeStory())
 }
 
+func TestEmbeddedAssertionReported(t *testing.T) {
+	myReporter, test := setupFakeReporter()
+
+	Convey("A", test, func() {
+		ts := httptest.NewServer(http.HandlerFunc(func(w http.ResponseWriter, r *http.Request) {
+			So(r.FormValue("msg"), ShouldEqual, "ping")
+		}))
+		http.DefaultClient.Get(ts.URL + "?msg=ping")
+	})
+
+	expectEqual(t, "Begin|A|Success|Exit|End", myReporter.wholeStory())
+}
+
 func expectEqual(t *testing.T, expected interface{}, actual interface{}) {
 	if expected != actual {
 		_, file, line, _ := runtime.Caller(1)