diff --git a/.changeset/unlucky-kids-invite.md b/.changeset/unlucky-kids-invite.md
new file mode 100644
index 000000000..7af3c7a08
--- /dev/null
+++ b/.changeset/unlucky-kids-invite.md
@@ -0,0 +1,5 @@
+---
+'@segment/analytics-next': patch
+---
+
+Add 'disable' boolean option to allow for disabling Segment in a testing environment.
diff --git a/packages/browser/package.json b/packages/browser/package.json
index ad673ca04..118f142c7 100644
--- a/packages/browser/package.json
+++ b/packages/browser/package.json
@@ -44,7 +44,7 @@
   "size-limit": [
     {
       "path": "dist/umd/index.js",
-      "limit": "29.2 KB"
+      "limit": "29.5 KB"
     }
   ],
   "dependencies": {
diff --git a/packages/browser/src/browser/__tests__/integration.test.ts b/packages/browser/src/browser/__tests__/integration.test.ts
index f66471157..4a44cb2bc 100644
--- a/packages/browser/src/browser/__tests__/integration.test.ts
+++ b/packages/browser/src/browser/__tests__/integration.test.ts
@@ -23,7 +23,7 @@ import {
   highEntropyTestData,
   lowEntropyTestData,
 } from '../../test-helpers/fixtures/client-hints'
-import { getGlobalAnalytics } from '../..'
+import { getGlobalAnalytics, NullAnalytics } from '../..'
 
 let fetchCalls: ReturnType<typeof parseFetchCall>[] = []
 
@@ -94,11 +94,11 @@ const amplitudeWriteKey = 'bar'
 
 beforeEach(() => {
   setGlobalCDNUrl(undefined as any)
+  fetchCalls = []
 })
 
 describe('Initialization', () => {
   beforeEach(async () => {
-    fetchCalls = []
     jest.resetAllMocks()
     jest.resetModules()
   })
@@ -1209,4 +1209,56 @@ describe('Options', () => {
       expect(integrationEvent.timestamp()).toBeInstanceOf(Date)
     })
   })
+
+  describe('disable', () => {
+    /**
+     * Note: other tests in null-analytics.test.ts cover the NullAnalytics class (including persistence)
+     */
+    it('should return a null version of analytics / context', async () => {
+      const [analytics, context] = await AnalyticsBrowser.load(
+        {
+          writeKey,
+        },
+        { disable: true }
+      )
+      expect(context).toBeInstanceOf(Context)
+      expect(analytics).toBeInstanceOf(NullAnalytics)
+      expect(analytics.initialized).toBe(true)
+    })
+
+    it('should not fetch cdn settings or dispatch events', async () => {
+      const [analytics] = await AnalyticsBrowser.load(
+        {
+          writeKey,
+        },
+        { disable: true }
+      )
+      await analytics.track('foo')
+      expect(fetchCalls.length).toBe(0)
+    })
+
+    it('should only accept a boolean value', async () => {
+      const [analytics] = await AnalyticsBrowser.load(
+        {
+          writeKey,
+        },
+        // @ts-ignore
+        { disable: 'true' }
+      )
+      expect(analytics).not.toBeInstanceOf(NullAnalytics)
+    })
+
+    it('should allow access to cdnSettings', async () => {
+      const disableSpy = jest.fn().mockReturnValue(true)
+      const [analytics] = await AnalyticsBrowser.load(
+        {
+          cdnSettings: { integrations: {}, foo: 123 },
+          writeKey,
+        },
+        { disable: disableSpy }
+      )
+      expect(analytics).toBeInstanceOf(NullAnalytics)
+      expect(disableSpy).toBeCalledWith({ integrations: {}, foo: 123 })
+    })
+  })
 })
diff --git a/packages/browser/src/browser/index.ts b/packages/browser/src/browser/index.ts
index 2c9da9128..9629478c7 100644
--- a/packages/browser/src/browser/index.ts
+++ b/packages/browser/src/browser/index.ts
@@ -2,7 +2,12 @@ import { getProcessEnv } from '../lib/get-process-env'
 import { getCDN, setGlobalCDNUrl } from '../lib/parse-cdn'
 
 import { fetch } from '../lib/fetch'
-import { Analytics, AnalyticsSettings, InitOptions } from '../core/analytics'
+import {
+  Analytics,
+  AnalyticsSettings,
+  NullAnalytics,
+  InitOptions,
+} from '../core/analytics'
 import { Context } from '../core/context'
 import { Plan } from '../core/events'
 import { Plugin } from '../core/plugin'
@@ -300,6 +305,11 @@ async function loadAnalytics(
   options: InitOptions = {},
   preInitBuffer: PreInitMethodCallBuffer
 ): Promise<[Analytics, Context]> {
+  // return no-op analytics instance if disabled
+  if (options.disable === true) {
+    return [new NullAnalytics(), Context.system()]
+  }
+
   if (options.globalAnalyticsKey)
     setGlobalAnalyticsKey(options.globalAnalyticsKey)
   // this is an ugly side-effect, but it's for the benefits of the plugins that get their cdn via getCDN()
@@ -313,6 +323,14 @@ async function loadAnalytics(
     legacySettings = options.updateCDNSettings(legacySettings)
   }
 
+  // if options.disable is a function, we allow user to disable analytics based on CDN Settings
+  if (typeof options.disable === 'function') {
+    const disabled = await options.disable(legacySettings)
+    if (disabled) {
+      return [new NullAnalytics(), Context.system()]
+    }
+  }
+
   const retryQueue: boolean =
     legacySettings.integrations['Segment.io']?.retryQueue ?? true
 
diff --git a/packages/browser/src/core/analytics/__tests__/integration.test.ts b/packages/browser/src/core/analytics/__tests__/analytics.test.ts
similarity index 100%
rename from packages/browser/src/core/analytics/__tests__/integration.test.ts
rename to packages/browser/src/core/analytics/__tests__/analytics.test.ts
diff --git a/packages/browser/src/core/analytics/__tests__/null-analytics.test.ts b/packages/browser/src/core/analytics/__tests__/null-analytics.test.ts
new file mode 100644
index 000000000..b2af82578
--- /dev/null
+++ b/packages/browser/src/core/analytics/__tests__/null-analytics.test.ts
@@ -0,0 +1,37 @@
+import { getAjsBrowserStorage } from '../../../test-helpers/browser-storage'
+import { Analytics, NullAnalytics } from '..'
+
+describe(NullAnalytics, () => {
+  it('should return an instance of Analytics / NullAnalytics', () => {
+    const analytics = new NullAnalytics()
+    expect(analytics).toBeInstanceOf(Analytics)
+    expect(analytics).toBeInstanceOf(NullAnalytics)
+  })
+
+  it('should have initialized set to true', () => {
+    const analytics = new NullAnalytics()
+    expect(analytics.initialized).toBe(true)
+  })
+
+  it('should have no plugins', async () => {
+    const analytics = new NullAnalytics()
+    expect(analytics.queue.plugins).toHaveLength(0)
+  })
+  it('should dispatch events', async () => {
+    const analytics = new NullAnalytics()
+    const ctx = await analytics.track('foo')
+    expect(ctx.event.event).toBe('foo')
+  })
+
+  it('should have disableClientPersistence set to true', () => {
+    const analytics = new NullAnalytics()
+    expect(analytics.options.disableClientPersistence).toBe(true)
+  })
+
+  it('integration: should not touch cookies or localStorage', async () => {
+    const analytics = new NullAnalytics()
+    await analytics.track('foo')
+    const storage = getAjsBrowserStorage()
+    expect(Object.values(storage).every((v) => !v)).toBe(true)
+  })
+})
diff --git a/packages/browser/src/core/analytics/index.ts b/packages/browser/src/core/analytics/index.ts
index db2f13d18..b396a8423 100644
--- a/packages/browser/src/core/analytics/index.ts
+++ b/packages/browser/src/core/analytics/index.ts
@@ -129,6 +129,24 @@ export interface InitOptions {
    * default: analytics
    */
   globalAnalyticsKey?: string
+
+  /**
+   * Disable sending any data to Segment's servers. All emitted events and API calls (including .ready()), will be no-ops, and no cookies or localstorage will be used.
+   *
+   * @example
+   * ### Basic (Will not not fetch any CDN settings)
+   * ```ts
+   * disable: process.env.NODE_ENV === 'test'
+   * ```
+   *
+   * ### Advanced (Fetches CDN Settings. Do not use this unless you require CDN settings for some reason)
+   * ```ts
+   * disable: (cdnSettings) => cdnSettings.foo === 'bar'
+   * ```
+   */
+  disable?:
+    | boolean
+    | ((cdnSettings: LegacySettings) => boolean | Promise<boolean>)
 }
 
 /* analytics-classic stubs */
@@ -652,3 +670,13 @@ export class Analytics
     an[method].apply(this, args)
   }
 }
+
+/**
+ * @returns a no-op analytics instance that does not create cookies or localstorage, or send any events to segment.
+ */
+export class NullAnalytics extends Analytics {
+  constructor() {
+    super({ writeKey: '' }, { disableClientPersistence: true })
+    this.initialized = true
+  }
+}