diff --git a/.changeset/dull-parents-breathe.md b/.changeset/dull-parents-breathe.md
new file mode 100644
index 000000000..0288d5d40
--- /dev/null
+++ b/.changeset/dull-parents-breathe.md
@@ -0,0 +1,5 @@
+---
+'@segment/analytics-next': patch
+---
+
+Fixes analytics.reset() so that it clears group data.
diff --git a/packages/browser/src/core/analytics/__tests__/integration.test.ts b/packages/browser/src/core/analytics/__tests__/integration.test.ts
index 03cb7a5c2..9dae7b1dc 100644
--- a/packages/browser/src/core/analytics/__tests__/integration.test.ts
+++ b/packages/browser/src/core/analytics/__tests__/integration.test.ts
@@ -1,5 +1,6 @@
 import { PriorityQueue } from '../../../lib/priority-queue'
 import { MiddlewareParams } from '../../../plugins/middleware'
+import { retrieveStoredData } from '../../../test-helpers/retrieve-stored-data'
 import { Context } from '../../context'
 import { Plugin } from '../../plugin'
 import { EventQueue } from '../../queue/event-queue'
@@ -221,4 +222,38 @@ describe('Analytics', () => {
       })
     })
   })
+
+  describe('reset', () => {
+    it('clears user and group data', async () => {
+      const analytics = new Analytics({ writeKey: '' })
+
+      const cookieNames = ['ajs_user_id', 'ajs_anonymous_id', 'ajs_group_id']
+      const localStorageKeys = ['ajs_user_traits', 'ajs_group_properties']
+
+      analytics.user().anonymousId('unknown-user')
+      analytics.user().id('known-user')
+      analytics.user().traits({ job: 'engineer' })
+      analytics.group().id('known-group')
+      analytics.group().traits({ team: 'analytics' })
+
+      // Ensure all cookies/localstorage is written correctly first
+      let storedData = retrieveStoredData({ cookieNames, localStorageKeys })
+      expect(storedData).toEqual({
+        ajs_user_id: 'known-user',
+        ajs_anonymous_id: 'unknown-user',
+        ajs_group_id: 'known-group',
+        ajs_user_traits: {
+          job: 'engineer',
+        },
+        ajs_group_properties: {
+          team: 'analytics',
+        },
+      })
+
+      // Now make sure everything was cleared on reset
+      analytics.reset()
+      storedData = retrieveStoredData({ cookieNames, localStorageKeys })
+      expect(storedData).toEqual({})
+    })
+  })
 })
diff --git a/packages/browser/src/core/analytics/index.ts b/packages/browser/src/core/analytics/index.ts
index 77ee77193..cd501e45e 100644
--- a/packages/browser/src/core/analytics/index.ts
+++ b/packages/browser/src/core/analytics/index.ts
@@ -328,6 +328,7 @@ export class Analytics
 
   reset(): void {
     this._user.reset()
+    this._group.reset()
   }
 
   timeout(timeout: number): void {
diff --git a/packages/browser/src/test-helpers/retrieve-stored-data.ts b/packages/browser/src/test-helpers/retrieve-stored-data.ts
new file mode 100644
index 000000000..91b5ce259
--- /dev/null
+++ b/packages/browser/src/test-helpers/retrieve-stored-data.ts
@@ -0,0 +1,29 @@
+import cookie from 'js-cookie'
+
+export interface RetrieveStoredDataProps {
+  cookieNames: string[]
+  localStorageKeys: string[]
+}
+
+export function retrieveStoredData({
+  cookieNames,
+  localStorageKeys,
+}: RetrieveStoredDataProps): Record<string, string | {}> {
+  const result: ReturnType<typeof retrieveStoredData> = {}
+
+  const cookies = cookie.get()
+  cookieNames.forEach((name) => {
+    if (name in cookies) {
+      result[name] = cookies[name]
+    }
+  })
+
+  localStorageKeys.forEach((key) => {
+    const value = localStorage.getItem(key)
+    if (value !== null && typeof value !== 'undefined') {
+      result[key] = JSON.parse(value)
+    }
+  })
+
+  return result
+}