diff --git a/Analytics.xcodeproj/project.pbxproj b/Analytics.xcodeproj/project.pbxproj
index a88038d2f..724b881b8 100644
--- a/Analytics.xcodeproj/project.pbxproj
+++ b/Analytics.xcodeproj/project.pbxproj
@@ -866,7 +866,7 @@
 				GCC_WARN_UNINITIALIZED_AUTOS = YES_AGGRESSIVE;
 				GCC_WARN_UNUSED_FUNCTION = YES;
 				GCC_WARN_UNUSED_VARIABLE = YES;
-				IPHONEOS_DEPLOYMENT_TARGET = 10.1;
+				IPHONEOS_DEPLOYMENT_TARGET = 10.0;
 				MTL_ENABLE_DEBUG_INFO = YES;
 				ONLY_ACTIVE_ARCH = YES;
 				SDKROOT = iphoneos;
@@ -919,7 +919,7 @@
 				GCC_WARN_UNINITIALIZED_AUTOS = YES_AGGRESSIVE;
 				GCC_WARN_UNUSED_FUNCTION = YES;
 				GCC_WARN_UNUSED_VARIABLE = YES;
-				IPHONEOS_DEPLOYMENT_TARGET = 10.1;
+				IPHONEOS_DEPLOYMENT_TARGET = 10.0;
 				MTL_ENABLE_DEBUG_INFO = NO;
 				SDKROOT = iphoneos;
 				SWIFT_OPTIMIZATION_LEVEL = "-Owholemodule";
diff --git a/Analytics/Classes/Internal/SEGFileStorage.m b/Analytics/Classes/Internal/SEGFileStorage.m
index 1123f913b..c25594999 100644
--- a/Analytics/Classes/Internal/SEGFileStorage.m
+++ b/Analytics/Classes/Internal/SEGFileStorage.m
@@ -51,6 +51,13 @@ - (void)resetAll
 - (void)setData:(NSData *)data forKey:(NSString *)key
 {
     NSURL *url = [self urlForKey:key];
+    
+    // a nil value was supplied, remove the storage for said key.
+    if (data == nil) {
+        [[NSFileManager defaultManager] removeItemAtURL:url error:nil];
+        return;
+    }
+    
     if (self.crypto) {
         NSData *encryptedData = [self.crypto encrypt:data];
         [encryptedData writeToURL:url atomically:YES];
@@ -80,40 +87,38 @@ - (NSData *)dataForKey:(NSString *)key
     return data;
 }
 
-- (NSDictionary *)dictionaryForKey:(NSString *)key
+- (nullable NSDictionary *)dictionaryForKey:(NSString *)key
 {
     return [self jsonForKey:key];
 }
 
-- (void)setDictionary:(NSDictionary *)dictionary forKey:(NSString *)key
+- (void)setDictionary:(nullable NSDictionary *)dictionary forKey:(NSString *)key
 {
     [self setJSON:dictionary forKey:key];
 }
 
-- (NSArray *)arrayForKey:(NSString *)key
+- (nullable NSArray *)arrayForKey:(NSString *)key
 {
     return [self jsonForKey:key];
 }
 
-- (void)setArray:(NSArray *)array forKey:(NSString *)key
+- (void)setArray:(nullable NSArray *)array forKey:(NSString *)key
 {
     [self setJSON:array forKey:key];
 }
 
-- (NSString *)stringForKey:(NSString *)key
+- (nullable NSString *)stringForKey:(NSString *)key
 {
-    // unlike plists, we can't have stray values, they need to be
-    // in a dictionary or array container.
     NSDictionary *data = [self jsonForKey:key];
-    return data[key];
+    if (data) {
+        return data[key];
+    }
+    return nil;
 }
 
-- (void)setString:(NSString *)string forKey:(NSString *)key
+- (void)setString:(nullable NSString *)string forKey:(NSString *)key
 {
-    // unlike plists, we can't have stray values, they need to be
-    // in a dictionary or array container.
-    NSDictionary *data = @{key: string};
-    [self setJSON:data forKey:key];
+    [self setJSON:string forKey:key];
 }
 
 
@@ -148,31 +153,39 @@ - (id _Nullable)jsonForKey:(NSString *)key
         result = [self jsonFromData:data needsConversion:&needsConversion];
         if (needsConversion) {
             [self setJSON:result forKey:key];
+            // maybe a little repetitive, but we want to recreate the same path it would
+            // take if it weren't being converted.
+            data = [self dataForKey:key];
+            result = [self jsonFromData:data needsConversion:&needsConversion];
         }
     }
     return result;
 }
 
-- (void)setJSON:(id _Nonnull)plist forKey:(NSString *)key
+- (void)setJSON:(id _Nonnull)json forKey:(NSString *)key
 {
     NSDictionary *dict = nil;
     
     // json doesn't allow stand alone values like plist (previous storage format) does so
     // we need to massage it a little.
-    if ([plist isKindOfClass:[NSDictionary class]] || [plist isKindOfClass:[NSArray class]]) {
-        dict = plist;
-    } else {
-        dict = @{key: plist};
+    if (json) {
+        if ([json isKindOfClass:[NSDictionary class]] || [json isKindOfClass:[NSArray class]]) {
+            dict = json;
+        } else {
+            dict = @{key: json};
+        }
     }
     
     NSData *data = [self dataFromJSON:dict];
-    if (data) {
-        [self setData:data forKey:key];
-    }
+    [self setData:data forKey:key];
 }
 
 - (NSData *_Nullable)dataFromJSON:(id)json
 {
+    if (json == nil) {
+        return nil;
+    }
+    
     NSError *error = nil;
     NSData *data = [NSJSONSerialization dataWithJSONObject:json options:0 error:&error];
     if (error) {
diff --git a/Analytics/Classes/Internal/SEGStorage.h b/Analytics/Classes/Internal/SEGStorage.h
index 7ea2f1916..62a3005f9 100644
--- a/Analytics/Classes/Internal/SEGStorage.h
+++ b/Analytics/Classes/Internal/SEGStorage.h
@@ -15,16 +15,16 @@
 - (void)removeKey:(NSString *_Nonnull)key;
 - (void)resetAll;
 
-- (void)setData:(NSData *_Nonnull)data forKey:(NSString *_Nonnull)key;
+- (void)setData:(NSData *_Nullable)data forKey:(NSString *_Nonnull)key;
 - (NSData *_Nullable)dataForKey:(NSString *_Nonnull)key;
 
-- (void)setDictionary:(NSDictionary *_Nonnull)dictionary forKey:(NSString *_Nonnull)key;
+- (void)setDictionary:(NSDictionary *_Nullable)dictionary forKey:(NSString *_Nonnull)key;
 - (NSDictionary *_Nullable)dictionaryForKey:(NSString *_Nonnull)key;
 
-- (void)setArray:(NSArray *_Nonnull)array forKey:(NSString *_Nonnull)key;
+- (void)setArray:(NSArray *_Nullable)array forKey:(NSString *_Nonnull)key;
 - (NSArray *_Nullable)arrayForKey:(NSString *_Nonnull)key;
 
-- (void)setString:(NSString *_Nonnull)string forKey:(NSString *_Nonnull)key;
+- (void)setString:(NSString *_Nullable)string forKey:(NSString *_Nonnull)key;
 - (NSString *_Nullable)stringForKey:(NSString *_Nonnull)key;
 
 // Number and Booleans are intentionally omitted at the moment because they are not needed
diff --git a/Analytics/Classes/Internal/SEGUserDefaultsStorage.m b/Analytics/Classes/Internal/SEGUserDefaultsStorage.m
index 3d1b6597c..444b4faa0 100644
--- a/Analytics/Classes/Internal/SEGUserDefaultsStorage.m
+++ b/Analytics/Classes/Internal/SEGUserDefaultsStorage.m
@@ -46,6 +46,16 @@ - (void)resetAll
     [self.defaults synchronize];
 }
 
+- (void)setObject:(id)object forKey:(NSString *)key
+{
+    // pass through for NSUserDefaults to remove keys if supplied a nil value.
+    if (object) {
+        [self.defaults setObject:object forKey:key];
+    } else {
+        [self.defaults removeObjectForKey:key];
+    }
+}
+
 - (void)setData:(NSData *)data forKey:(NSString *)key
 {
     key = [self namespacedKey:key];
@@ -54,7 +64,7 @@ - (void)setData:(NSData *)data forKey:(NSString *)key
         return;
     }
     NSData *encryptedData = [self.crypto encrypt:data];
-    [self.defaults setObject:encryptedData forKey:key];
+    [self setObject:encryptedData forKey:key];
 }
 
 - (NSData *)dataForKey:(NSString *)key
@@ -84,7 +94,7 @@ - (void)setDictionary:(NSDictionary *)dictionary forKey:(NSString *)key
 {
     if (!self.crypto) {
         key = [self namespacedKey:key];
-        [self.defaults setObject:dictionary forKey:key];
+        [self setObject:dictionary forKey:key];
         return;
     }
     [self setPlist:dictionary forKey:key];
@@ -103,7 +113,7 @@ - (void)setArray:(NSArray *)array forKey:(NSString *)key
 {
     if (!self.crypto) {
         key = [self namespacedKey:key];
-        [self.defaults setObject:array forKey:key];
+        [self setObject:array forKey:key];
         return;
     }
     [self setPlist:array forKey:key];
@@ -122,7 +132,7 @@ - (void)setString:(NSString *)string forKey:(NSString *)key
 {
     if (!self.crypto) {
         key = [self namespacedKey:key];
-        [self.defaults setObject:string forKey:key];
+        [self setObject:string forKey:key];
         return;
     }
     [self setPlist:string forKey:key];