diff --git a/Analytics/Classes/Internal/SEGAnalyticsUtils.m b/Analytics/Classes/Internal/SEGAnalyticsUtils.m
index 44b6b3072..9e44ea181 100644
--- a/Analytics/Classes/Internal/SEGAnalyticsUtils.m
+++ b/Analytics/Classes/Internal/SEGAnalyticsUtils.m
@@ -146,6 +146,7 @@ static id SEGCoerceJSONObject(id obj)
 
 static void AssertDictionaryTypes(id dict)
 {
+#ifdef DEBUG
     assert([dict isKindOfClass:[NSDictionary class]]);
     for (id key in dict) {
         assert([key isKindOfClass:[NSString class]]);
@@ -159,6 +160,7 @@ static void AssertDictionaryTypes(id dict)
                [value isKindOfClass:[NSDate class]] ||
                [value isKindOfClass:[NSURL class]]);
     }
+#endif
 }
 
 NSDictionary *SEGCoerceDictionary(NSDictionary *dict)