diff --git a/x-pack/plugins/upgrade_assistant/__jest__/client_integration/overview/upgrade_step/upgrade_step.test.tsx b/x-pack/plugins/upgrade_assistant/__jest__/client_integration/overview/upgrade_step/upgrade_step.test.tsx
index 7135c5849fb73..601ed8992aa47 100644
--- a/x-pack/plugins/upgrade_assistant/__jest__/client_integration/overview/upgrade_step/upgrade_step.test.tsx
+++ b/x-pack/plugins/upgrade_assistant/__jest__/client_integration/overview/upgrade_step/upgrade_step.test.tsx
@@ -53,7 +53,7 @@ describe('Overview - Upgrade Step', () => {
       expect(exists('upgradeSetupCloudLink')).toBe(true);
 
       expect(find('upgradeSetupCloudLink').props().href).toBe(
-        'https://cloud.elastic.co./deployments/bfdad4ef99a24212a06d387593686d63'
+        'https://cloud.elastic.co./deployments/bfdad4ef99a24212a06d387593686d63?show_upgrade=true'
       );
     });
   });
diff --git a/x-pack/plugins/upgrade_assistant/public/application/components/overview/upgrade_step/upgrade_step.tsx b/x-pack/plugins/upgrade_assistant/public/application/components/overview/upgrade_step/upgrade_step.tsx
index dffdf39e5dd59..5acbf280e0b4e 100644
--- a/x-pack/plugins/upgrade_assistant/public/application/components/overview/upgrade_step/upgrade_step.tsx
+++ b/x-pack/plugins/upgrade_assistant/public/application/components/overview/upgrade_step/upgrade_step.tsx
@@ -56,11 +56,12 @@ const UpgradeStep = ({ docLinks }: { docLinks: DocLinksStart }) => {
   let callToAction;
 
   if (isCloudEnabled) {
+    const upgradeOnCloudUrl = cloud!.deploymentUrl + '?show_upgrade=true';
     callToAction = (
       <EuiFlexGroup alignItems="center" gutterSize="s">
         <EuiFlexItem grow={false}>
           <EuiButton
-            href={cloud!.deploymentUrl}
+            href={upgradeOnCloudUrl}
             target="_blank"
             data-test-subj="upgradeSetupCloudLink"
             iconSide="right"