diff --git a/cmd/project/functions.go b/cmd/project/functions.go
index d8c387d..73b125b 100644
--- a/cmd/project/functions.go
+++ b/cmd/project/functions.go
@@ -623,16 +623,20 @@ func deployProject(networkVolumeId string) (endpointId string, err error) {
 	return deployedEndpointId, nil
 }
 
-func upsertProjectFromEndpointConfig() (endpointId string, err error) {
+func upsertProjectFromEndpointConfig(imagePrefix string) (endpointId string, err error) {
 	// check for presence of endpoint config, error otherwise
 	config := loadTomlConfig("endpoint.toml")
 	//create template based on image / config
 	uuid := mustGetPathAs[string](config, "uuid")
 	env := mapToApiEnv(createEnvVars(mustGetPathAs[*toml.Tree](config, "template", "env_vars"), uuid))
 	endpointName := mustGetPathAs[string](config, "template", "name")
+	imageName := mustGetPathAs[string](config, "template", "image_name")
+	if imagePrefix != "" {
+		imageName = filepath.Join(imagePrefix, imageName)
+	}
 	projectEndpointTemplateId, err := api.CreateTemplate(&api.CreateTemplateInput{
 		Name:              fmt.Sprintf("%s-%d", endpointName, time.Now().UTC().UnixMilli()),
-		ImageName:         mustGetPathAs[string](config, "template", "image_name"),
+		ImageName:         imageName,
 		Env:               env,
 		DockerStartCmd:    mustGetPathAs[string](config, "template", "docker_start_cmd"),
 		IsServerless:      true,
diff --git a/cmd/project/project.go b/cmd/project/project.go
index fcab36a..160ec1c 100644
--- a/cmd/project/project.go
+++ b/cmd/project/project.go
@@ -24,6 +24,7 @@ var (
 	setDefaultNetworkVolume bool
 	includeEnvInDockerfile  bool
 	showPrefixInPodLogs     bool
+	imagePrefix             string
 )
 
 const inputPromptPrefix string = "   > "
@@ -301,7 +302,7 @@ var DeployProjectFromEndpointConfigCmd = &cobra.Command{
 	Long:  "deploys a serverless endpoint from the provided endpoint config",
 	Run: func(cmd *cobra.Command, args []string) {
 		fmt.Println("Deploying project...")
-		endpointId, err := upsertProjectFromEndpointConfig()
+		endpointId, err := upsertProjectFromEndpointConfig(imagePrefix)
 		if err != nil {
 			fmt.Println("Failed to deploy project: ", err)
 			return
@@ -376,4 +377,5 @@ func init() {
 
 	StartProjectCmd.Flags().BoolVar(&showPrefixInPodLogs, "prefix-pod-logs", true, "Include the Pod ID as a prefix in log messages from the project Pod.")
 	BuildProjectDockerfileCmd.Flags().BoolVar(&includeEnvInDockerfile, "include-env", false, "Incorporate environment variables defined in runpod.toml into the generated Dockerfile.")
+	DeployProjectFromEndpointConfigCmd.Flags().StringVarP(&imagePrefix, "image-prefix", "i", "", "Prefix for the full docker image name in the deployed template")
 }