diff --git a/hack/tag_name.sh b/hack/tag_name.sh
index acbe753c9..edf670fcc 100755
--- a/hack/tag_name.sh
+++ b/hack/tag_name.sh
@@ -3,5 +3,5 @@
 if [[ -z $(git branch --show-current) ]]; then
   git describe --tags
 else
-  git branch --show-current
+  git branch --show-current | sed 's/master/latest/g'
 fi