diff --git a/cmake/main.cmake b/cmake/main.cmake
index c8017f5ee130..1d9ed38d87c2 100644
--- a/cmake/main.cmake
+++ b/cmake/main.cmake
@@ -146,6 +146,10 @@ set(CMAKE_RUNTIME_OUTPUT_DIRECTORY ${CMAKE_BINARY_DIR}/bin)
 
 find_package(Valgrind REQUIRED)
 
+# normalize dependency naming.
+find_package(RapidJSON)
+add_library(RapidJSON::rapidjson ALIAS rapidjson)
+
 # add code
 include(testing)
 include(v_library)
diff --git a/src/CMakeLists.txt b/src/CMakeLists.txt
index eecd145edda1..d88cec7b3232 100644
--- a/src/CMakeLists.txt
+++ b/src/CMakeLists.txt
@@ -1,4 +1,14 @@
 find_package(Seastar REQUIRED)
+
+# normalize the name of the gnutls dependency. when seastar is imported via a
+# normal installation arrange for the library name given by seastar's find
+# module to match the name from the system cmake find module for gnutls.
+if (TARGET GnuTLS::gnutls)
+  add_library(GnuTLS::GnuTLS ALIAS GnuTLS::gnutls)
+else()
+  find_package(GnuTLS)
+endif()
+
 find_package(Boost REQUIRED
   COMPONENTS
     iostreams
diff --git a/src/v/hashing/CMakeLists.txt b/src/v/hashing/CMakeLists.txt
index 1e79c9472bac..ee5f10d05288 100644
--- a/src/v/hashing/CMakeLists.txt
+++ b/src/v/hashing/CMakeLists.txt
@@ -8,7 +8,7 @@ v_cc_library(
   DEPS
     xxHash::xxhash
     Crc32c::crc32c
-    GnuTLS::gnutls
+    GnuTLS::GnuTLS
   DEFINES
     -DXXH_PRIVATE_API
 )
diff --git a/src/v/json/CMakeLists.txt b/src/v/json/CMakeLists.txt
index 5f03a8b6e4ca..b542f5031930 100644
--- a/src/v/json/CMakeLists.txt
+++ b/src/v/json/CMakeLists.txt
@@ -4,6 +4,8 @@ v_cc_library(
     json.cc
   DEPS
     Seastar::seastar
+    RapidJSON::rapidjson
+    v::model
 )
 
 add_subdirectory(tests)
\ No newline at end of file
diff --git a/src/v/reflection/test/CMakeLists.txt b/src/v/reflection/test/CMakeLists.txt
index 31493075fe74..8a1402e3c4dd 100644
--- a/src/v/reflection/test/CMakeLists.txt
+++ b/src/v/reflection/test/CMakeLists.txt
@@ -19,6 +19,6 @@ rp_test(
   UNIT_TEST
   BINARY_NAME adl_collections_interop
   SOURCES collections_interop.cc
-  LIBRARIES v::seastar_testing_main absl::flat_hash_map v::reflection v::rprandom
+  LIBRARIES v::seastar_testing_main absl::flat_hash_map v::reflection v::rprandom v::model
   LABELS reflection
 )