diff --git a/extensions/container-image/container-image-buildpack/deployment/src/main/java/io/quarkus/container/image/buildpack/deployment/BuildpackProcessor.java b/extensions/container-image/container-image-buildpack/deployment/src/main/java/io/quarkus/container/image/buildpack/deployment/BuildpackProcessor.java
index 6c31164b28f8c..f71b42db28538 100644
--- a/extensions/container-image/container-image-buildpack/deployment/src/main/java/io/quarkus/container/image/buildpack/deployment/BuildpackProcessor.java
+++ b/extensions/container-image/container-image-buildpack/deployment/src/main/java/io/quarkus/container/image/buildpack/deployment/BuildpackProcessor.java
@@ -42,6 +42,8 @@
 public class BuildpackProcessor {
 
     private static final Logger log = Logger.getLogger(BuildpackProcessor.class);
+    private static final String QUARKUS_CONTAINER_IMAGE_BUILD = "QUARKUS_CONTAINER_IMAGE_BUILD";
+    private static final String QUARKUS_CONTAINER_IMAGE_PUSH = "QUARKUS_CONTAINER_IMAGE_PUSH";
 
     public static final String BUILDPACK = "buildpack";
 
@@ -160,11 +162,15 @@ private String runBuildpackBuild(BuildpackConfig buildpackConfig,
         String targetImageName = containerImage.getImage().toString();
         log.debug("Using Destination image of " + targetImageName);
 
-        Map<String, String> envMap = buildpackConfig.builderEnv;
+        Map<String, String> envMap = new HashMap<>(buildpackConfig.builderEnv);
         if (!envMap.isEmpty()) {
             log.info("Using builder environment of " + envMap);
         }
 
+        // Let's explicitly disable build and push during the build to avoid inception style builds
+        envMap.put(QUARKUS_CONTAINER_IMAGE_BUILD, "false");
+        envMap.put(QUARKUS_CONTAINER_IMAGE_PUSH, "false");
+
         log.info("Initiating Buildpack build");
         Buildpack buildpack = Buildpack.builder()
                 .addNewFileContent(dirs.get(ProjectDirs.ROOT).toFile())