diff --git a/extensions/narayana-jta/deployment/src/test/java/io/quarkus/narayana/interceptor/AnnotatedError.java b/extensions/narayana-jta/deployment/src/test/java/io/quarkus/narayana/interceptor/AnnotatedError.java
new file mode 100644
index 0000000000000..15bdf44db911a
--- /dev/null
+++ b/extensions/narayana-jta/deployment/src/test/java/io/quarkus/narayana/interceptor/AnnotatedError.java
@@ -0,0 +1,8 @@
+package io.quarkus.narayana.interceptor;
+
+import io.quarkus.narayana.jta.Rollback;
+
+// prevent a rollback to counter the default
+@Rollback(false)
+public class AnnotatedError extends Error {
+}
diff --git a/extensions/narayana-jta/deployment/src/test/java/io/quarkus/narayana/interceptor/AnnotatedTestException.java b/extensions/narayana-jta/deployment/src/test/java/io/quarkus/narayana/interceptor/AnnotatedTestException.java
new file mode 100644
index 0000000000000..0bb9303b3484f
--- /dev/null
+++ b/extensions/narayana-jta/deployment/src/test/java/io/quarkus/narayana/interceptor/AnnotatedTestException.java
@@ -0,0 +1,8 @@
+package io.quarkus.narayana.interceptor;
+
+import io.quarkus.narayana.jta.Rollback;
+
+// force a rollback to counter the default
+@Rollback
+public class AnnotatedTestException extends Exception {
+}
diff --git a/extensions/narayana-jta/deployment/src/test/java/io/quarkus/narayana/interceptor/TransactionalTest.java b/extensions/narayana-jta/deployment/src/test/java/io/quarkus/narayana/interceptor/TransactionalTest.java
index bb7efbd941bdb..a8d8608aef2a4 100644
--- a/extensions/narayana-jta/deployment/src/test/java/io/quarkus/narayana/interceptor/TransactionalTest.java
+++ b/extensions/narayana-jta/deployment/src/test/java/io/quarkus/narayana/interceptor/TransactionalTest.java
@@ -23,7 +23,7 @@ public class TransactionalTest {
     static final QuarkusUnitTest config = new QuarkusUnitTest()
             .withApplicationRoot((jar) -> jar
                     .addClasses(TransactionalTest.TransactionalBean.class, TestXAResource.class,
-                            TxAssertionData.class, TestException.class))
+                            TxAssertionData.class, TestException.class, AnnotatedTestException.class, AnnotatedError.class))
             .addClassLoaderEventListener(ClassLoaderLimiter.builder()
                     .neverLoadedRuntimeClassName("javax.xml.stream.XMLInputFactory").build());
 
@@ -98,6 +98,32 @@ public void transactionalThrowError() {
         Assertions.assertEquals(1, txAssertionData.getRollback());
     }
 
+    @Test
+    public void transactionalThrowAnnotatedApplicationException() {
+        assertTransactionInactive();
+        try {
+            testTransactionalBean.executeTransactionalThrowException(AnnotatedTestException.class);
+            Assertions.fail("Expecting TestException to be thrown and the execution does not reach this point");
+        } catch (Throwable expected) {
+        }
+        assertTransactionInactive();
+        Assertions.assertEquals(0, txAssertionData.getCommit());
+        Assertions.assertEquals(1, txAssertionData.getRollback());
+    }
+
+    @Test
+    public void transactionalThrowAnnotatedError() {
+        assertTransactionInactive();
+        try {
+            testTransactionalBean.executeTransactionalThrowException(AnnotatedError.class);
+            Assertions.fail("Expecting Error to be thrown and the execution does not reach this point");
+        } catch (Throwable expected) {
+        }
+        assertTransactionInactive();
+        Assertions.assertEquals(1, txAssertionData.getCommit());
+        Assertions.assertEquals(0, txAssertionData.getRollback());
+    }
+
     @Test
     public void transactionalThrowApplicationExceptionWithRollbackOn() {
         assertTransactionInactive();
diff --git a/extensions/narayana-jta/runtime/src/main/java/io/quarkus/narayana/jta/Rollback.java b/extensions/narayana-jta/runtime/src/main/java/io/quarkus/narayana/jta/Rollback.java
new file mode 100644
index 0000000000000..874825547db35
--- /dev/null
+++ b/extensions/narayana-jta/runtime/src/main/java/io/quarkus/narayana/jta/Rollback.java
@@ -0,0 +1,27 @@
+package io.quarkus.narayana.jta;
+
+import java.lang.annotation.Documented;
+import java.lang.annotation.ElementType;
+import java.lang.annotation.Inherited;
+import java.lang.annotation.Retention;
+import java.lang.annotation.RetentionPolicy;
+import java.lang.annotation.Target;
+
+/**
+ * If you annotate your exception with this annotation, the transactional interceptor will
+ * use the exception's instructions to force a rollback or not.
+ * 
+ * FIXME: move to SPI so it can be used by TransactionalReactive
+ */
+@Target(ElementType.TYPE)
+@Retention(RetentionPolicy.RUNTIME)
+@Documented
+@Inherited
+public @interface Rollback {
+    /**
+     * Specify whether the annotated exception should cause a rollback or not. Defaults to true.
+     * 
+     * @return true if the annotated exception should cause a rollback or not.
+     */
+    boolean value() default true;
+}
diff --git a/extensions/narayana-jta/runtime/src/main/java/io/quarkus/narayana/jta/runtime/interceptor/TransactionalInterceptorBase.java b/extensions/narayana-jta/runtime/src/main/java/io/quarkus/narayana/jta/runtime/interceptor/TransactionalInterceptorBase.java
index 2aed87b4d758d..2c6a0ead10ee3 100644
--- a/extensions/narayana-jta/runtime/src/main/java/io/quarkus/narayana/jta/runtime/interceptor/TransactionalInterceptorBase.java
+++ b/extensions/narayana-jta/runtime/src/main/java/io/quarkus/narayana/jta/runtime/interceptor/TransactionalInterceptorBase.java
@@ -27,6 +27,7 @@
 import com.arjuna.ats.jta.logging.jtaLogger;
 
 import io.quarkus.arc.runtime.InterceptorBindings;
+import io.quarkus.narayana.jta.Rollback;
 import io.quarkus.narayana.jta.runtime.CDIDelegatingTransactionManager;
 import io.quarkus.narayana.jta.runtime.TransactionConfiguration;
 import io.smallrye.mutiny.Multi;
@@ -323,7 +324,6 @@ private void checkConfiguration(InvocationContext ic) {
 
     protected void handleExceptionNoThrow(InvocationContext ic, Throwable t, Transaction tx)
             throws IllegalStateException, SystemException {
-
         Transactional transactional = getTransactional(ic);
 
         for (Class<?> dontRollbackOnClass : transactional.dontRollbackOn()) {
@@ -339,6 +339,15 @@ protected void handleExceptionNoThrow(InvocationContext ic, Throwable t, Transac
             }
         }
 
+        Rollback rollbackAnnotation = t.getClass().getAnnotation(Rollback.class);
+        if (rollbackAnnotation != null) {
+            if (rollbackAnnotation.value()) {
+                tx.setRollbackOnly();
+            }
+            // in both cases, behaviour is specified by the annotation
+            return;
+        }
+
         // RuntimeException and Error are un-checked exceptions and rollback is expected
         if (t instanceof RuntimeException || t instanceof Error) {
             tx.setRollbackOnly();