diff --git a/core/deployment/src/main/java/io/quarkus/deployment/dev/testing/TestConfig.java b/core/deployment/src/main/java/io/quarkus/deployment/dev/testing/TestConfig.java
index 1ee7a81a47cde7..4f8f978ee3fc6e 100644
--- a/core/deployment/src/main/java/io/quarkus/deployment/dev/testing/TestConfig.java
+++ b/core/deployment/src/main/java/io/quarkus/deployment/dev/testing/TestConfig.java
@@ -293,6 +293,12 @@ public static class Container {
          */
         @ConfigItem
         Map<String, String> additionalExposedPorts;
+
+        /**
+         * A set of labels to add to the launched container
+         */
+        @ConfigItem
+        Map<String, String> labels;
     }
 
     public enum Mode {
diff --git a/test-framework/common/src/main/java/io/quarkus/test/common/DefaultDockerContainerLauncher.java b/test-framework/common/src/main/java/io/quarkus/test/common/DefaultDockerContainerLauncher.java
index 629c90935f00fc..97ff47ccefb76d 100644
--- a/test-framework/common/src/main/java/io/quarkus/test/common/DefaultDockerContainerLauncher.java
+++ b/test-framework/common/src/main/java/io/quarkus/test/common/DefaultDockerContainerLauncher.java
@@ -42,6 +42,8 @@ public class DefaultDockerContainerLauncher implements DockerContainerArtifactLa
     private String containerImage;
     private boolean pullRequired;
     private Map<Integer, Integer> additionalExposedPorts;
+
+    private Map<String, String> labels;
     private final Map<String, String> systemProps = new HashMap<>();
     private boolean isSsl;
     private final String containerName = "quarkus-integration-test-" + RandomStringUtils.random(5, true, false);
@@ -60,6 +62,7 @@ public void init(DockerContainerArtifactLauncher.DockerInitContext initContext)
         this.containerImage = initContext.containerImage();
         this.pullRequired = initContext.pullRequired();
         this.additionalExposedPorts = initContext.additionalExposedPorts();
+        this.labels = initContext.labels();
     }
 
     @Override
@@ -136,6 +139,11 @@ public void start() throws IOException {
         for (var e : env.entrySet()) {
             args.addAll(envAsLaunchArg(e.getKey(), e.getValue()));
         }
+
+        for (var e : labels.entrySet()) {
+            args.add("--label");
+            args.add(e.getKey() + "=" + e.getValue());
+        }
         args.add(containerImage);
 
         final Path logFile = PropertyTestUtil.getLogFilePath();
diff --git a/test-framework/common/src/main/java/io/quarkus/test/common/DockerContainerArtifactLauncher.java b/test-framework/common/src/main/java/io/quarkus/test/common/DockerContainerArtifactLauncher.java
index b80f682e3e9f40..97cfb81fa9c8df 100644
--- a/test-framework/common/src/main/java/io/quarkus/test/common/DockerContainerArtifactLauncher.java
+++ b/test-framework/common/src/main/java/io/quarkus/test/common/DockerContainerArtifactLauncher.java
@@ -11,5 +11,7 @@ interface DockerInitContext extends InitContext {
         boolean pullRequired();
 
         Map<Integer, Integer> additionalExposedPorts();
+
+        Map<String, String> labels();
     }
 }
diff --git a/test-framework/junit5/src/main/java/io/quarkus/test/junit/launcher/DockerContainerLauncherProvider.java b/test-framework/junit5/src/main/java/io/quarkus/test/junit/launcher/DockerContainerLauncherProvider.java
index aa23e3870c5882..8c71c9fdc0b5b4 100644
--- a/test-framework/junit5/src/main/java/io/quarkus/test/junit/launcher/DockerContainerLauncherProvider.java
+++ b/test-framework/junit5/src/main/java/io/quarkus/test/junit/launcher/DockerContainerLauncherProvider.java
@@ -51,7 +51,8 @@ public DockerContainerArtifactLauncher create(CreateContext context) {
                     context.devServicesLaunchResult(),
                     containerImage,
                     pullRequired,
-                    additionalExposedPorts(config)));
+                    additionalExposedPorts(config),
+                    labels(config)));
             return launcher;
         } else {
             throw new IllegalStateException("The container image to be launched could not be determined");
@@ -66,20 +67,32 @@ private Map<Integer, Integer> additionalExposedPorts(SmallRyeConfig config) {
         }
     }
 
+    private Map<String, String> labels(SmallRyeConfig config) {
+        try {
+            return config.getValues("quarkus.test.container.labels", String.class, String.class);
+        } catch (NoSuchElementException e) {
+            return Collections.emptyMap();
+        }
+    }
+
     static class DefaultDockerInitContext extends DefaultInitContextBase
             implements DockerContainerArtifactLauncher.DockerInitContext {
         private final String containerImage;
         private final boolean pullRequired;
         private final Map<Integer, Integer> additionalExposedPorts;
+        private Map<String, String> labels;
 
         public DefaultDockerInitContext(int httpPort, int httpsPort, Duration waitTime, String testProfile,
                 List<String> argLine, Map<String, String> env,
                 ArtifactLauncher.InitContext.DevServicesLaunchResult devServicesLaunchResult,
-                String containerImage, boolean pullRequired, Map<Integer, Integer> additionalExposedPorts) {
+                String containerImage, boolean pullRequired,
+                Map<Integer, Integer> additionalExposedPorts,
+                Map<String, String> labels) {
             super(httpPort, httpsPort, waitTime, testProfile, argLine, env, devServicesLaunchResult);
             this.containerImage = containerImage;
             this.pullRequired = pullRequired;
             this.additionalExposedPorts = additionalExposedPorts;
+            this.labels = labels;
         }
 
         @Override
@@ -96,5 +109,10 @@ public boolean pullRequired() {
         public Map<Integer, Integer> additionalExposedPorts() {
             return additionalExposedPorts;
         }
+
+        @Override
+        public Map<String, String> labels() {
+            return labels;
+        }
     }
 }