diff --git a/.github/labels.yml b/.github/labels.yml
new file mode 100644
index 0000000..c9c71e3
--- /dev/null
+++ b/.github/labels.yml
@@ -0,0 +1,97 @@
+section:
+  description: Section of Punchcard that this issue belongs to.
+  color: '#c0e6ff'
+  labels:
+    - user management
+    - content types
+    - workflows
+    - permissions
+    - input plugins
+    - revisions
+    - api
+    - routing
+    - database
+  text: black
+problem:
+  description: 'Issues that make Punchcard feel broken or prevent us from doing further work, but otherwise work as designed. High priority.'
+  color: '#ff5050'
+  labels:
+    - blocked
+    - blocker
+    - bug
+    - externally blocked
+    - hotfix
+  text: black
+experience:
+  description: Issues that affect a user's comprehension or overall enjoyment of Punchcard.
+  color: '#ffa573'
+  labels:
+    - visual design
+    - microcopy
+    - user experience
+    - developer experience
+  text: black
+environment:
+  description: 'Environment that the issue is present in, either Punchcard core or its use as a module'
+  color: '#e9e0e0'
+  labels:
+    - core
+    - module
+  text: black
+mindless:
+  description: Issues that are necessary but less impactful for our users.
+  color: '#ffd4a0'
+  labels:
+    - cleanup
+    - legal
+    - technical debt
+    - experience debt
+    - tests
+  text: black
+feedback:
+  description: Issues that require further conversation to figure out how to proceed or what action steps are needed.
+  color: '#db2780'
+  labels:
+    - request for comments
+    - help wanted
+    - question
+    - research
+    - strategy
+    - stub
+    - prototype
+  text: white
+addition:
+  description: Issues that will result in new functionality or releases.
+  color: '#b4e051'
+  labels:
+    - feature
+  text: black
+improvement:
+  description: Issues that will iterate on existing functionality.
+  color: '#41d6c3'
+  labels:
+    - enhancement
+    - optimization
+  text: black
+pending:
+  description: 'Issues where action can be taken, but has not yet.'
+  color: '#fdd600'
+  labels:
+    - under consideration
+    - consumable
+  text: black
+inactive:
+  description: Issues where no actions are needed or possible. The issue is either fixed or addressed better by other issues.
+  color: '#dfe9e9'
+  labels:
+    - invalid
+    - won't fix
+    - duplicate
+    - on hold
+  text: black
+epic:
+  description: 'Epics track multiple stories together towards a desired outcome. Each epic should get a label unique to the core concept of the epic, usually 2-3 words. Epics should be labeled with their epic label and the `epic` label. Each story related to an epic should be labeled with that epic''s label.'
+  color: '#9855d4'
+  labels:
+    - epic
+  text: white