diff --git a/adapters/synacormedia/synacormedia.go b/adapters/imds/imds.go
similarity index 82%
rename from adapters/synacormedia/synacormedia.go
rename to adapters/imds/imds.go
index 3a882b71223..66bc14be60a 100644
--- a/adapters/synacormedia/synacormedia.go
+++ b/adapters/imds/imds.go
@@ -1,4 +1,4 @@
-package synacormedia
+package imds
 
 import (
 	"encoding/json"
@@ -14,7 +14,7 @@ import (
 	"github.com/prebid/prebid-server/openrtb_ext"
 )
 
-type SynacorMediaAdapter struct {
+type adapter struct {
 	EndpointTemplate *template.Template
 }
 
@@ -27,20 +27,20 @@ type ReqExt struct {
 	SeatId string `json:"seatId"`
 }
 
-// Builder builds a new instance of the SynacorMedia adapter for the given bidder with the given config.
+// Builder builds a new instance of the Imds adapter for the given bidder with the given config.
 func Builder(bidderName openrtb_ext.BidderName, config config.Adapter, server config.Server) (adapters.Bidder, error) {
 	template, err := template.New("endpointTemplate").Parse(config.Endpoint)
 	if err != nil {
 		return nil, fmt.Errorf("unable to parse endpoint url template: %v", err)
 	}
 
-	bidder := &SynacorMediaAdapter{
+	bidder := &adapter{
 		EndpointTemplate: template,
 	}
 	return bidder, nil
 }
 
-func (a *SynacorMediaAdapter) MakeRequests(request *openrtb2.BidRequest, reqInfo *adapters.ExtraRequestInfo) ([]*adapters.RequestData, []error) {
+func (a *adapter) MakeRequests(request *openrtb2.BidRequest, reqInfo *adapters.ExtraRequestInfo) ([]*adapters.RequestData, []error) {
 	var errs []error
 	var bidRequests []*adapters.RequestData
 
@@ -53,11 +53,11 @@ func (a *SynacorMediaAdapter) MakeRequests(request *openrtb2.BidRequest, reqInfo
 	return bidRequests, errs
 }
 
-func (a *SynacorMediaAdapter) makeRequest(request *openrtb2.BidRequest) (*adapters.RequestData, []error) {
+func (a *adapter) makeRequest(request *openrtb2.BidRequest) (*adapters.RequestData, []error) {
 	var errs []error
 	var validImps []openrtb2.Imp
 	var re *ReqExt
-	var firstExtImp *openrtb_ext.ExtImpSynacormedia = nil
+	var firstExtImp *openrtb_ext.ExtImpImds = nil
 
 	for _, imp := range request.Imp {
 		validExtImpObj, err := getExtImpObj(&imp) // getExtImpObj returns {seatId:"", tagId:""}
@@ -126,11 +126,11 @@ func (a *SynacorMediaAdapter) makeRequest(request *openrtb2.BidRequest) (*adapte
 }
 
 // Builds enpoint url based on adapter-specific pub settings from imp.ext
-func (adapter *SynacorMediaAdapter) buildEndpointURL(params *openrtb_ext.ExtImpSynacormedia) (string, error) {
+func (adapter *adapter) buildEndpointURL(params *openrtb_ext.ExtImpImds) (string, error) {
 	return macros.ResolveMacros(adapter.EndpointTemplate, macros.EndpointTemplateParams{Host: params.SeatId})
 }
 
-func getExtImpObj(imp *openrtb2.Imp) (*openrtb_ext.ExtImpSynacormedia, error) {
+func getExtImpObj(imp *openrtb2.Imp) (*openrtb_ext.ExtImpImds, error) {
 	var bidderExt adapters.ExtImpBidder
 	if err := json.Unmarshal(imp.Ext, &bidderExt); err != nil {
 		return nil, &errortypes.BadInput{
@@ -138,18 +138,18 @@ func getExtImpObj(imp *openrtb2.Imp) (*openrtb_ext.ExtImpSynacormedia, error) {
 		}
 	}
 
-	var synacormediaExt openrtb_ext.ExtImpSynacormedia
-	if err := json.Unmarshal(bidderExt.Bidder, &synacormediaExt); err != nil {
+	var imdsExt openrtb_ext.ExtImpImds
+	if err := json.Unmarshal(bidderExt.Bidder, &imdsExt); err != nil {
 		return nil, &errortypes.BadInput{
 			Message: err.Error(),
 		}
 	}
 
-	return &synacormediaExt, nil
+	return &imdsExt, nil
 }
 
 // MakeBids make the bids for the bid response.
-func (a *SynacorMediaAdapter) MakeBids(internalRequest *openrtb2.BidRequest, externalRequest *adapters.RequestData, response *adapters.ResponseData) (*adapters.BidderResponse, []error) {
+func (a *adapter) MakeBids(internalRequest *openrtb2.BidRequest, externalRequest *adapters.RequestData, response *adapters.ResponseData) (*adapters.BidderResponse, []error) {
 	const errorMessage string = "Unexpected status code: %d. Run with request.debug = 1 for more info"
 	switch {
 	case response.StatusCode == http.StatusNoContent:
diff --git a/adapters/synacormedia/synacormedia_test.go b/adapters/imds/imds_test.go
similarity index 74%
rename from adapters/synacormedia/synacormedia_test.go
rename to adapters/imds/imds_test.go
index d4e5e70f568..3a8c33ed31c 100644
--- a/adapters/synacormedia/synacormedia_test.go
+++ b/adapters/imds/imds_test.go
@@ -1,4 +1,4 @@
-package synacormedia
+package imds
 
 import (
 	"testing"
@@ -10,18 +10,18 @@ import (
 )
 
 func TestJsonSamples(t *testing.T) {
-	bidder, buildErr := Builder(openrtb_ext.BidderSynacormedia, config.Adapter{
+	bidder, buildErr := Builder(openrtb_ext.BidderImds, config.Adapter{
 		Endpoint: "http://{{.Host}}.technoratimedia.com/openrtb/bids/{{.Host}}"}, config.Server{ExternalUrl: "http://hosturl.com", GvlID: 1, DataCenter: "2"})
 
 	if buildErr != nil {
 		t.Fatalf("Builder returned unexpected error %v", buildErr)
 	}
 
-	adapterstest.RunJSONBidderTest(t, "synacormediatest", bidder)
+	adapterstest.RunJSONBidderTest(t, "imdstest", bidder)
 }
 
 func TestEndpointTemplateMalformed(t *testing.T) {
-	_, buildErr := Builder(openrtb_ext.BidderSynacormedia, config.Adapter{
+	_, buildErr := Builder(openrtb_ext.BidderImds, config.Adapter{
 		Endpoint: "{{Malformed}}"}, config.Server{ExternalUrl: "http://hosturl.com", GvlID: 1, DataCenter: "2"})
 
 	assert.Error(t, buildErr)
diff --git a/adapters/synacormedia/synacormediatest/exemplary/simple-banner.json b/adapters/imds/imdstest/exemplary/simple-banner.json
similarity index 97%
rename from adapters/synacormedia/synacormediatest/exemplary/simple-banner.json
rename to adapters/imds/imdstest/exemplary/simple-banner.json
index 944e6e549ab..5b15f9e058a 100644
--- a/adapters/synacormedia/synacormediatest/exemplary/simple-banner.json
+++ b/adapters/imds/imdstest/exemplary/simple-banner.json
@@ -73,12 +73,12 @@
                   }
                 }
               ],
-              "seat": "synacormedia"
+              "seat": "imds"
             }
           ],
           "ext": {
             "responsetimemillis": {
-              "synacormedia": 339
+              "imds": 339
             }
           }
         }
diff --git a/adapters/synacormedia/synacormediatest/exemplary/simple-video.json b/adapters/imds/imdstest/exemplary/simple-video.json
similarity index 97%
rename from adapters/synacormedia/synacormediatest/exemplary/simple-video.json
rename to adapters/imds/imdstest/exemplary/simple-video.json
index 2cddd5220f9..9aaea18cca9 100644
--- a/adapters/synacormedia/synacormediatest/exemplary/simple-video.json
+++ b/adapters/imds/imdstest/exemplary/simple-video.json
@@ -87,12 +87,12 @@
                   }
                 }
               ],
-              "seat": "synacormedia"
+              "seat": "imds"
             }
           ],
           "ext": {
             "responsetimemillis": {
-              "synacormedia": 339
+              "imds": 339
             }
           }
         }
diff --git a/adapters/synacormedia/synacormediatest/supplemental/audio_response.json b/adapters/imds/imdstest/supplemental/audio_response.json
similarity index 100%
rename from adapters/synacormedia/synacormediatest/supplemental/audio_response.json
rename to adapters/imds/imdstest/supplemental/audio_response.json
diff --git a/adapters/synacormedia/synacormediatest/supplemental/bad_response.json b/adapters/imds/imdstest/supplemental/bad_response.json
similarity index 100%
rename from adapters/synacormedia/synacormediatest/supplemental/bad_response.json
rename to adapters/imds/imdstest/supplemental/bad_response.json
diff --git a/adapters/synacormedia/synacormediatest/supplemental/bad_seat_id.json b/adapters/imds/imdstest/supplemental/bad_seat_id.json
similarity index 91%
rename from adapters/synacormedia/synacormediatest/supplemental/bad_seat_id.json
rename to adapters/imds/imdstest/supplemental/bad_seat_id.json
index 00dd2c23707..18630c592c4 100644
--- a/adapters/synacormedia/synacormediatest/supplemental/bad_seat_id.json
+++ b/adapters/imds/imdstest/supplemental/bad_seat_id.json
@@ -24,7 +24,7 @@
 
   "expectedMakeRequestsErrors": [
     {
-      "value": "json: cannot unmarshal number into Go struct field ExtImpSynacormedia.seatId of type string",
+      "value": "json: cannot unmarshal number into Go struct field ExtImpImds.seatId of type string",
       "comparison": "literal"
     }
   ]
diff --git a/adapters/synacormedia/synacormediatest/supplemental/missing_seat_id.json b/adapters/imds/imdstest/supplemental/missing_seat_id.json
similarity index 100%
rename from adapters/synacormedia/synacormediatest/supplemental/missing_seat_id.json
rename to adapters/imds/imdstest/supplemental/missing_seat_id.json
diff --git a/adapters/synacormedia/synacormediatest/supplemental/missing_tag_id.json b/adapters/imds/imdstest/supplemental/missing_tag_id.json
similarity index 100%
rename from adapters/synacormedia/synacormediatest/supplemental/missing_tag_id.json
rename to adapters/imds/imdstest/supplemental/missing_tag_id.json
diff --git a/adapters/synacormedia/synacormediatest/supplemental/native_response.json b/adapters/imds/imdstest/supplemental/native_response.json
similarity index 100%
rename from adapters/synacormedia/synacormediatest/supplemental/native_response.json
rename to adapters/imds/imdstest/supplemental/native_response.json
diff --git a/adapters/synacormedia/synacormediatest/supplemental/one_bad_ext.json b/adapters/imds/imdstest/supplemental/one_bad_ext.json
similarity index 97%
rename from adapters/synacormedia/synacormediatest/supplemental/one_bad_ext.json
rename to adapters/imds/imdstest/supplemental/one_bad_ext.json
index 5749aadba98..f5e9fed874d 100644
--- a/adapters/synacormedia/synacormediatest/supplemental/one_bad_ext.json
+++ b/adapters/imds/imdstest/supplemental/one_bad_ext.json
@@ -90,12 +90,12 @@
                   }
                 }
               ],
-              "seat": "synacormedia"
+              "seat": "imds"
             }
           ],
           "ext": {
             "responsetimemillis": {
-              "synacormedia": 339
+              "imds": 339
             }
           }
         }
diff --git a/adapters/synacormedia/synacormediatest/supplemental/status_204.json b/adapters/imds/imdstest/supplemental/status_204.json
similarity index 100%
rename from adapters/synacormedia/synacormediatest/supplemental/status_204.json
rename to adapters/imds/imdstest/supplemental/status_204.json
diff --git a/adapters/synacormedia/synacormediatest/supplemental/status_400.json b/adapters/imds/imdstest/supplemental/status_400.json
similarity index 100%
rename from adapters/synacormedia/synacormediatest/supplemental/status_400.json
rename to adapters/imds/imdstest/supplemental/status_400.json
diff --git a/adapters/synacormedia/synacormediatest/supplemental/status_500.json b/adapters/imds/imdstest/supplemental/status_500.json
similarity index 100%
rename from adapters/synacormedia/synacormediatest/supplemental/status_500.json
rename to adapters/imds/imdstest/supplemental/status_500.json
diff --git a/adapters/synacormedia/params_test.go b/adapters/imds/params_test.go
similarity index 57%
rename from adapters/synacormedia/params_test.go
rename to adapters/imds/params_test.go
index edb9a2a44b6..e2052b4c262 100644
--- a/adapters/synacormedia/params_test.go
+++ b/adapters/imds/params_test.go
@@ -1,4 +1,4 @@
-package synacormedia
+package imds
 
 import (
 	"encoding/json"
@@ -7,11 +7,11 @@ import (
 	"github.com/prebid/prebid-server/openrtb_ext"
 )
 
-// This file actually intends to test static/bidder-params/synacormedia.json
+// This file actually intends to test static/bidder-params/imds.json
 //
-// These also validate the format of the external API: request.imp[i].ext.prebid.bidder.synacormedia
+// These also validate the format of the external API: request.imp[i].ext.prebid.bidder.imds
 
-// TestValidParams makes sure that the synacormedia schema accepts all imp.ext fields which we intend to support.
+// TestValidParams makes sure that the imds schema accepts all imp.ext fields which we intend to support.
 func TestValidParams(t *testing.T) {
 	validator, err := openrtb_ext.NewBidderParamsValidator("../../static/bidder-params")
 	if err != nil {
@@ -19,13 +19,13 @@ func TestValidParams(t *testing.T) {
 	}
 
 	for _, validParam := range validParams {
-		if err := validator.Validate(openrtb_ext.BidderSynacormedia, json.RawMessage(validParam)); err != nil {
-			t.Errorf("Schema rejected synacormedia params: %s", validParam)
+		if err := validator.Validate(openrtb_ext.BidderImds, json.RawMessage(validParam)); err != nil {
+			t.Errorf("Schema rejected imds params: %s", validParam)
 		}
 	}
 }
 
-// TestInvalidParams makes sure that the synacormedia schema rejects all the imp.ext fields we don't support.
+// TestInvalidParams makes sure that the imds schema rejects all the imp.ext fields we don't support.
 func TestInvalidParams(t *testing.T) {
 	validator, err := openrtb_ext.NewBidderParamsValidator("../../static/bidder-params")
 	if err != nil {
@@ -33,7 +33,7 @@ func TestInvalidParams(t *testing.T) {
 	}
 
 	for _, invalidParam := range invalidParams {
-		if err := validator.Validate(openrtb_ext.BidderSynacormedia, json.RawMessage(invalidParam)); err == nil {
+		if err := validator.Validate(openrtb_ext.BidderImds, json.RawMessage(invalidParam)); err == nil {
 			t.Errorf("Schema allowed unexpected params: %s", invalidParam)
 		}
 	}
diff --git a/exchange/adapter_builders.go b/exchange/adapter_builders.go
index 5ceaae1cdb8..10c6f0b2b0c 100755
--- a/exchange/adapter_builders.go
+++ b/exchange/adapter_builders.go
@@ -77,6 +77,7 @@ import (
 	"github.com/prebid/prebid-server/adapters/grid"
 	"github.com/prebid/prebid-server/adapters/gumgum"
 	"github.com/prebid/prebid-server/adapters/huaweiads"
+	"github.com/prebid/prebid-server/adapters/imds"
 	"github.com/prebid/prebid-server/adapters/impactify"
 	"github.com/prebid/prebid-server/adapters/improvedigital"
 	"github.com/prebid/prebid-server/adapters/infytv"
@@ -134,7 +135,6 @@ import (
 	"github.com/prebid/prebid-server/adapters/sspBC"
 	"github.com/prebid/prebid-server/adapters/stroeerCore"
 	"github.com/prebid/prebid-server/adapters/suntContent"
-	"github.com/prebid/prebid-server/adapters/synacormedia"
 	"github.com/prebid/prebid-server/adapters/taboola"
 	"github.com/prebid/prebid-server/adapters/tappx"
 	"github.com/prebid/prebid-server/adapters/telaria"
@@ -240,6 +240,7 @@ func newAdapterBuilders() map[openrtb_ext.BidderName]adapters.Builder {
 		openrtb_ext.BidderGroupm:            pubmatic.Builder,
 		openrtb_ext.BidderGumGum:            gumgum.Builder,
 		openrtb_ext.BidderHuaweiAds:         huaweiads.Builder,
+		openrtb_ext.BidderImds:              imds.Builder,
 		openrtb_ext.BidderImpactify:         impactify.Builder,
 		openrtb_ext.BidderImprovedigital:    improvedigital.Builder,
 		openrtb_ext.BidderInfyTV:            infytv.Builder,
@@ -303,7 +304,7 @@ func newAdapterBuilders() map[openrtb_ext.BidderName]adapters.Builder {
 		openrtb_ext.BidderStreamkey:         adtelligent.Builder,
 		openrtb_ext.BidderSuntContent:       suntContent.Builder,
 		openrtb_ext.BidderStroeerCore:       stroeerCore.Builder,
-		openrtb_ext.BidderSynacormedia:      synacormedia.Builder,
+		openrtb_ext.BidderSynacormedia:      imds.Builder,
 		openrtb_ext.BidderTaboola:           taboola.Builder,
 		openrtb_ext.BidderTappx:             tappx.Builder,
 		openrtb_ext.BidderTelaria:           telaria.Builder,
diff --git a/openrtb_ext/bidders.go b/openrtb_ext/bidders.go
index c5de0576718..1661ca74de4 100644
--- a/openrtb_ext/bidders.go
+++ b/openrtb_ext/bidders.go
@@ -159,6 +159,7 @@ const (
 	BidderGroupm            BidderName = "groupm"
 	BidderGumGum            BidderName = "gumgum"
 	BidderHuaweiAds         BidderName = "huaweiads"
+	BidderImds              BidderName = "imds"
 	BidderImpactify         BidderName = "impactify"
 	BidderImprovedigital    BidderName = "improvedigital"
 	BidderInfyTV            BidderName = "infytv"
@@ -329,6 +330,7 @@ func CoreBidderNames() []BidderName {
 		BidderGroupm,
 		BidderGumGum,
 		BidderHuaweiAds,
+		BidderImds,
 		BidderImpactify,
 		BidderImprovedigital,
 		BidderInfyTV,
diff --git a/openrtb_ext/imp_imds.go b/openrtb_ext/imp_imds.go
new file mode 100644
index 00000000000..97f32e900a4
--- /dev/null
+++ b/openrtb_ext/imp_imds.go
@@ -0,0 +1,7 @@
+package openrtb_ext
+
+// ExtImpImds defines the contract for bidrequest.imp[i].ext.prebid.bidder.imds
+type ExtImpImds struct {
+	SeatId string `json:"seatId"`
+	TagId  string `json:"tagId"`
+}
diff --git a/openrtb_ext/imp_synacormedia.go b/openrtb_ext/imp_synacormedia.go
deleted file mode 100644
index 2c62a6d3f24..00000000000
--- a/openrtb_ext/imp_synacormedia.go
+++ /dev/null
@@ -1,7 +0,0 @@
-package openrtb_ext
-
-// ExtImpSynacormedia defines the contract for bidrequest.imp[i].ext.prebid.bidder.synacormedia
-type ExtImpSynacormedia struct {
-	SeatId string `json:"seatId"`
-	TagId  string `json:"tagId"`
-}
diff --git a/static/bidder-info/imds.yaml b/static/bidder-info/imds.yaml
new file mode 100644
index 00000000000..3f27c766df3
--- /dev/null
+++ b/static/bidder-info/imds.yaml
@@ -0,0 +1,20 @@
+endpoint: "http://{{.Host}}.technoratimedia.com/openrtb/bids/{{.Host}}"
+maintainer:
+  email: "eng-demand@imds.tv"
+capabilities:
+  app:
+    mediaTypes:
+      - banner
+      - video
+  site:
+    mediaTypes:
+      - banner
+      - video
+userSync:
+  supportCors: true
+  iframe:
+    url: "https://ad-cdn.technoratimedia.com/html/usersync.html?gdpr={{.GDPR}}&consent={{.GDPRConsent}}&us_privacy={{.USPrivacy}}&cb={{.RedirectURL}}"
+    userMacro: "[USER_ID]"
+  redirect:
+    url: "https://sync.technoratimedia.com/services?srv=cs&gdpr={{.GDPR}}&consent={{.GDPRConsent}}&us_privacy={{.USPrivacy}}&cb={{.RedirectURL}}"
+    userMacro: "[USER_ID]"
diff --git a/static/bidder-info/synacormedia.yaml b/static/bidder-info/synacormedia.yaml
index 30f5308c517..47d66458b48 100644
--- a/static/bidder-info/synacormedia.yaml
+++ b/static/bidder-info/synacormedia.yaml
@@ -1,3 +1,4 @@
+# DEPRECATED: Use imds bidder instead
 endpoint: "http://{{.Host}}.technoratimedia.com/openrtb/bids/{{.Host}}"
 maintainer:
   email: "eng-demand@imds.tv"
@@ -11,6 +12,11 @@ capabilities:
       - banner
       - video
 userSync:
+  key: "imds"
+  supportCors: true
   iframe:
-    url: "https://ad-cdn.technoratimedia.com/html/usersync.html?cb={{.RedirectURL}}"
-    userMacro: "[USER_ID]"
\ No newline at end of file
+    url: "https://ad-cdn.technoratimedia.com/html/usersync.html?gdpr={{.GDPR}}&consent={{.GDPRConsent}}&us_privacy={{.USPrivacy}}&cb={{.RedirectURL}}"
+    userMacro: "[USER_ID]"
+  redirect:
+    url: "https://sync.technoratimedia.com/services?srv=cs&gdpr={{.GDPR}}&consent={{.GDPRConsent}}&us_privacy={{.USPrivacy}}&cb={{.RedirectURL}}"
+    userMacro: "[USER_ID]"
diff --git a/static/bidder-params/imds.json b/static/bidder-params/imds.json
new file mode 100644
index 00000000000..e5b05bcb1c0
--- /dev/null
+++ b/static/bidder-params/imds.json
@@ -0,0 +1,19 @@
+{
+  "$schema": "http://json-schema.org/draft-04/schema#",
+  "title": "iMedia Digital Services (IMDS) Adapter Params",
+  "description": "A schema which validates params accepted by the iMedia Digital Services (IMDS) adapter",
+
+  "type": "object",
+  "properties": {
+    "seatId": {
+      "type": "string",
+      "description": "The seat id."
+    },
+    "tagId": {
+      "type": "string",
+      "description": "The tag id."
+    }
+  },
+
+  "required": ["seatId"]
+}
diff --git a/static/bidder-params/synacormedia.json b/static/bidder-params/synacormedia.json
index 8c74ada2e85..21eb06cc7ce 100644
--- a/static/bidder-params/synacormedia.json
+++ b/static/bidder-params/synacormedia.json
@@ -1,7 +1,7 @@
 {
   "$schema": "http://json-schema.org/draft-04/schema#",
   "title": "Synacormedia Adapter Params",
-  "description": "A schema which validates params accepted by the Synacormedia adapter",
+  "description": "DEPRECATED: Use imds bidder instead.  A schema which validates params accepted by the Synacormedia adapter",
 
   "type": "object",
   "properties": {