diff --git a/modules/adformBidAdapter.js b/modules/adformBidAdapter.js
index 05e45a428d3..dc30e152861 100644
--- a/modules/adformBidAdapter.js
+++ b/modules/adformBidAdapter.js
@@ -5,6 +5,7 @@ import { config } from '../src/config.js';
 import { BANNER, VIDEO } from '../src/mediaTypes.js';
 import { Renderer } from '../src/Renderer.js';
 import * as utils from '../src/utils.js';
+import includes from 'core-js-pure/features/array/includes.js';
 
 const OUTSTREAM_RENDERER_URL = 'https://s2.adform.net/banners/scripts/video/outstream/render.js';
 
@@ -24,13 +25,32 @@ export const spec = {
 
     var request = [];
     var globalParams = [ [ 'adxDomain', 'adx.adform.net' ], [ 'fd', 1 ], [ 'url', null ], [ 'tid', null ], [ 'eids', eids ] ];
+    const targetingParams = { mkv: [], mkw: [], msw: [] };
+
     var bids = JSON.parse(JSON.stringify(validBidRequests));
     var bidder = (bids[0] && bids[0].bidder) || BIDDER_CODE;
+
+    // set common targeting options as query params
+    if (bids.length > 1) {
+      for (let key in targetingParams) {
+        if (targetingParams.hasOwnProperty(key)) {
+          const collection = bids.map(bid => ((bid.params[key] && bid.params[key].split(',')) || []));
+          targetingParams[key] = collection.reduce(intersects);
+          if (targetingParams[key].length) {
+            bids.forEach((bid, index) => {
+              bid.params[key] = collection[index].filter(item => !includes(targetingParams[key], item));
+            });
+          }
+        }
+      }
+    }
+
     for (i = 0, l = bids.length; i < l; i++) {
       bid = bids[i];
       if ((bid.params.priceType === 'net') || (bid.params.pt === 'net')) {
         netRevenue = 'net';
       }
+
       for (j = 0, k = globalParams.length; j < k; j++) {
         _key = globalParams[j][0];
         _value = bid[_key] || bid.params[_key];
@@ -65,6 +85,12 @@ export const spec = {
       request.push('us_privacy=' + bidderRequest.uspConsent);
     }
 
+    for (let key in targetingParams) {
+      if (targetingParams.hasOwnProperty(key)) {
+        globalParams.push([ key, targetingParams[key].join(',') ]);
+      }
+    }
+
     for (i = 1, l = globalParams.length; i < l; i++) {
       _key = globalParams[i][0];
       _value = globalParams[i][1];
@@ -114,6 +140,10 @@ export const spec = {
         return result;
       }, {});
     }
+
+    function intersects(col1, col2) {
+      return col1.filter(item => includes(col2, item));
+    }
   },
   interpretResponse: function (serverResponse, bidRequest) {
     const VALID_RESPONSES = {
diff --git a/test/spec/modules/adformBidAdapter_spec.js b/test/spec/modules/adformBidAdapter_spec.js
index 23db7a8dc97..18b2565d4f8 100644
--- a/test/spec/modules/adformBidAdapter_spec.js
+++ b/test/spec/modules/adformBidAdapter_spec.js
@@ -157,6 +157,37 @@ describe('Adform adapter', function () {
       assert.equal(eids, 'some_id_value');
     });
 
+    it('should add parameter to global parameters if it exists in all bids', function () {
+      const _bids = [];
+      _bids.push(bids[0]);
+      _bids.push(bids[1]);
+      _bids.push(bids[2]);
+      _bids[0].params.mkv = 'key:value,key1:value1';
+      _bids[1].params.mkv = 'key:value,key1:value1,keyR:removed';
+      _bids[2].params.mkv = 'key:value,key1:value1,keyR:removed,key8:value1';
+      _bids[0].params.mkw = 'targeting';
+      _bids[1].params.mkw = 'targeting';
+      _bids[2].params.mkw = 'targeting,targeting2';
+      _bids[0].params.msw = 'search:word,search:word2';
+      _bids[1].params.msw = 'search:word';
+      _bids[2].params.msw = 'search:word,search:word5';
+      let bidList = _bids;
+      let request = spec.buildRequests(bidList);
+      let parsedUrl = parseUrl(request.url);
+      assert.equal(parsedUrl.query.mkv, encodeURIComponent('key:value,key1:value1'));
+      assert.equal(parsedUrl.query.mkw, 'targeting');
+      assert.equal(parsedUrl.query.msw, encodeURIComponent('search:word'));
+      assert.ok(!parsedUrl.items[0].mkv);
+      assert.ok(!parsedUrl.items[0].mkw);
+      assert.equal(parsedUrl.items[0].msw, 'search:word2');
+      assert.equal(parsedUrl.items[1].mkv, 'keyR:removed');
+      assert.ok(!parsedUrl.items[1].mkw);
+      assert.ok(!parsedUrl.items[1].msw);
+      assert.equal(parsedUrl.items[2].mkv, 'keyR:removed,key8:value1');
+      assert.equal(parsedUrl.items[2].mkw, 'targeting2');
+      assert.equal(parsedUrl.items[2].msw, 'search:word5');
+    });
+
     describe('user privacy', function () {
       it('should send GDPR Consent data to adform if gdprApplies', function () {
         let request = spec.buildRequests([bids[0]], {gdprConsent: {gdprApplies: true, consentString: 'concentDataString'}});