diff --git a/modules/consumableBidAdapter.js b/modules/consumableBidAdapter.js
index 9374be62452..d462acaee59 100644
--- a/modules/consumableBidAdapter.js
+++ b/modules/consumableBidAdapter.js
@@ -28,10 +28,7 @@ export const spec = {
    * @return ServerRequest Info describing the request to the server.
    */
 
-  buildRequests: function(validBidRequests) {
-    // Do we need to group by bidder? i.e. to make multiple requests for
-    // different endpoints.
-
+  buildRequests: function(validBidRequests, bidderRequest) {
     let ret = {
       method: 'POST',
       url: '',
@@ -50,14 +47,21 @@ export const spec = {
     const data = Object.assign({
       placements: [],
       time: Date.now(),
-      user: {},
       url: utils.getTopWindowUrl(),
       referrer: document.referrer,
-      enableBotFiltering: true,
-      includePricingData: true,
-      parallel: true
+      source: [{
+        'name': 'prebidjs',
+        'version': '$prebid.version$'
+      }]
     }, validBidRequests[0].params);
 
+    if (bidderRequest && bidderRequest.gdprConsent) {
+      data.gdpr = {
+        consent: bidderRequest.gdprConsent.consentString,
+        applies: (typeof bidderRequest.gdprConsent.gdprApplies === 'boolean') ? bidderRequest.gdprConsent.gdprApplies : true
+      };
+    }
+
     validBidRequests.map(bid => {
       const placement = Object.assign({
         divName: bid.bidId,
@@ -123,12 +127,16 @@ export const spec = {
     return bidResponses;
   },
 
-  getUserSyncs: function(syncOptions) {
+  getUserSyncs: function(syncOptions, serverResponses) {
     if (syncOptions.iframeEnabled) {
       return [{
         type: 'iframe',
         url: '//sync.serverbid.com/ss/' + siteId + '.html'
       }];
+    }
+
+    if (syncOptions.pixelEnabled && serverResponses.length > 0) {
+      return serverResponses[0].body.pixels;
     } else {
       utils.logWarn(bidder + ': Please enable iframe based user syncing.');
     }
@@ -192,12 +200,7 @@ function getSize(sizes) {
 }
 
 function retrieveAd(decision, unitId, unitName) {
-  let oad = decision.contents && decision.contents[0] && decision.contents[0].body + utils.createTrackPixelHtml(decision.impressionUrl);
-  let cb = Math.round(new Date().getTime());
-  let ad = '<script type=\'text/javascript\'>document.write(\'<div id=\"' + unitName + '-' + unitId + '\">\');</script>' + oad;
-  ad += '<script type=\'text/javascript\'>document.write(\'</div>\');</script>';
-  ad += '<script type=\'text/javascript\'>document.write(\'<div class=\"' + unitName + '\"></div>\');</script>';
-  ad += '<script type=\'text/javascript\'>document.write(\'<scr\'+\'ipt type=\"text/javascript\" src=\"https://yummy.consumable.com/' + unitId + '/' + unitName + '/widget/unit.js?cb=' + cb + '\" charset=\"utf-8\" async></scr\'+\'ipt>\');</script>'
+  let ad = decision.contents && decision.contents[0] && decision.contents[0].body + utils.createTrackPixelHtml(decision.impressionUrl);
 
   return ad;
 }
diff --git a/test/spec/modules/consumableBidAdapter_spec.js b/test/spec/modules/consumableBidAdapter_spec.js
index 832706b2b95..fc5e1d1b45a 100644
--- a/test/spec/modules/consumableBidAdapter_spec.js
+++ b/test/spec/modules/consumableBidAdapter_spec.js
@@ -43,6 +43,10 @@ const REQUEST = {
     'bidderRequestId': '109f2a181342a9',
     'auctionId': 'a4713c32-3762-4798-b342-4ab810ca770d'
   }],
+  'gdprConsent': {
+    'consentString': 'consent-test',
+    'gdprApplies': true
+  },
   'start': 1487883186070,
   'auctionStart': 1487883186069,
   'timeout': 3000
@@ -52,6 +56,7 @@ const RESPONSE = {
   'headers': null,
   'body': {
     'user': { 'key': 'ue1-2d33e91b71e74929b4aeecc23f4376f1' },
+    'pixels': [{ 'type': 'image', 'url': '//sync.serverbid.com/ss/' }],
     'decisions': {
       '2b0f82502298c9': {
         'adId': 2364764,
@@ -206,7 +211,7 @@ describe('Consumable BidAdapter', function () {
   });
   describe('interpretResponse validation', function () {
     it('response should have valid bidderCode', function () {
-      let bidRequest = spec.buildRequests(REQUEST.bidRequest);
+      let bidRequest = spec.buildRequests(REQUEST.bidRequest, REQUEST);
       let bid = createBid(1, bidRequest.bidRequest[0]);
 
       expect(bid.bidderCode).to.equal('consumable');
@@ -264,5 +269,12 @@ describe('Consumable BidAdapter', function () {
 
       expect(opts.length).to.equal(1);
     });
+
+    it('should return a sync url if pixel syncs are enabled and some are returned from the server', function () {
+      let syncOptions = {'pixelEnabled': true};
+      let opts = spec.getUserSyncs(syncOptions, [RESPONSE]);
+
+      expect(opts.length).to.equal(1);
+    });
   });
 });