Contxtful Bid Adapter : initial release

modules/contxtfulBidAdapter.js

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+import { registerBidder } from '../src/adapters/bidderFactory.js';
+import { BANNER, NATIVE, VIDEO } from '../src/mediaTypes.js';
+import { _each, buildUrl, isStr, isEmptyStr, logInfo, logError } from '../src/utils.js';
+import * as ajax from '../src/ajax.js';
+import { config as pbjsConfig } from '../src/config.js';
+import {
+  isBidRequestValid,
+  interpretResponse,
+  getUserSyncs as getUserSyncsLib,
+} from '../libraries/teqblazeUtils/bidderUtils.js';
+import {ortbConverter} from '../libraries/ortbConverter/converter.js';
+
+// Constants
+const BIDDER_CODE = 'contxtful';
+const BIDDER_ENDPOINT = 'prebid.receptivity.io';
+const MONITORING_ENDPOINT = 'monitoring.receptivity.io';
+const DEFAULT_NET_REVENUE = true;
+const DEFAULT_TTL = 300;
+const PREBID_VERSION = '$prebid.version$';
+
+// ORTB conversion
+const converter = ortbConverter({
+  context: {
+    netRevenue: DEFAULT_NET_REVENUE,
+    ttl: DEFAULT_TTL
+  },
+  imp(buildImp, bidRequest, context) {
+    let imp = buildImp(bidRequest, context);
+    return imp;
+  },
+  request(buildRequest, imps, bidderRequest, context) {
+    const reqData = buildRequest(imps, bidderRequest, context);
+    return reqData;
+  },
+  bidResponse(buildBidResponse, bid, context) {
+    const bidResponse = buildBidResponse(bid, context);
+    return bidResponse;
+  }
+});
+
+// Get Bid Floor
+const _getRequestBidFloor = (mediaTypes, paramsBidFloor, bid) => {
+  const bidMediaType = Object.keys(mediaTypes)[0] || 'banner';
+  const bidFloor = { floor: 0, currency: 'USD' };
+
+  if (typeof bid.getFloor === 'function') {
+    const { currency, floor } = bid.getFloor({
+      mediaType: bidMediaType,
+      size: '*'
+    });
+    floor && (bidFloor.floor = floor);
+    currency && (bidFloor.currency = currency);
+  } else if (paramsBidFloor) {
+    bidFloor.floor = paramsBidFloor
+  }
+
+  return bidFloor;
+}
+
+// Get Parameters from the config.
+const extractParameters = (config) => {
+  const version = config?.contxtful?.version;
+  if (!isStr(version) || isEmptyStr(version)) {
+    throw Error(`contxfulBidAdapter: contxtful.version should be a non-empty string`);
+  }
+
+  const customer = config?.contxtful?.customer;
+  if (!isStr(customer) || isEmptyStr(customer)) {
+    throw Error(`contxfulBidAdapter: contxtful.customer should be a non-empty string`);
+  }
+
+  return { version, customer };
+}
+
+// Construct the Payload towards the Bidding endpoint
+const buildRequests = (validBidRequests = [], bidderRequest = {}) => {
+  const ortb2 = converter.toORTB({bidderRequest: bidderRequest, bidRequests: validBidRequests});
+
+  const bidRequests = [];
+  _each(validBidRequests, bidRequest => {
+    const {
+      mediaTypes = {},
+      params = {},
+    } = bidRequest;
+    bidRequest.bidFloor = _getRequestBidFloor(mediaTypes, params.bidfloor, bidRequest);
+    bidRequests.push(bidRequest)
+  });
+  const config = pbjsConfig.getConfig();
+  config.pbjsVersion = PREBID_VERSION;
+  const {version, customer} = extractParameters(config)
+  const adapterUrl = buildUrl({
+    protocol: 'https',
+    host: BIDDER_ENDPOINT,
+    pathname: `/${version}/prebid/${customer}/bid`,
+  });
+
+  // https://docs.prebid.org/dev-docs/bidder-adaptor.html
+  let req = {
+    url: adapterUrl,
+    method: 'POST',
+    data: {
+      ortb2,
+      bidRequests,
+      bidderRequest,
+      config,
+    },
+  };
+
+  return req;
+};
+
+// Prepare a sync object compatible with getUserSyncs.
+const constructUrl = (userSyncsDefault, userSyncServer) => {
+  const urlSyncServer = (userSyncServer?.url ?? '').split('?');
+  const userSyncUrl = userSyncsDefault?.url || '';
+  const baseSyncUrl = urlSyncServer[0] || '';
+
+  let url = `${baseSyncUrl}${userSyncUrl}`;
+
+  if (urlSyncServer.length > 1) {
+    const urlParams = urlSyncServer[1];
+    url += url.includes('?') ? `&${urlParams}` : `?${urlParams}`;
+  }
+
+  return {
+    ...userSyncsDefault,
+    url,
+  };
+};
+
+// Returns the list of user synchronization objects.
+const getUserSyncs = (syncOptions, serverResponses, gdprConsent, uspConsent, gppConsent) => {
+  // Get User Sync Defaults from pbjs lib
+  const userSyncsDefaultLib = getUserSyncsLib('')(syncOptions, null, gdprConsent, uspConsent, gppConsent);
+  const userSyncsDefault = userSyncsDefaultLib?.find(item => item.url !== undefined);
+
+  // Map Server Responses to User Syncs list
+  const serverSyncsData = serverResponses?.flatMap(response => response.body || [])
+    .map(data => data.syncs)
+    .find(syncs => Array.isArray(syncs) && syncs.length > 0) || [];
+  const userSyncs = serverSyncsData
+    .map(sync => constructUrl(userSyncsDefault, sync))
+    .filter(Boolean); // Filter out nulls
+  return userSyncs;
+};
+
+// Retrieve the sampling rate for events
+const getSamplingRate = (bidderConfig, eventType) => {
+  const entry = Object.entries(bidderConfig?.contxtful?.sampling ?? {}).find(([key, value]) => key.toLowerCase() === eventType.toLowerCase());
+  return entry ? entry[1] : 0.001;
+};
+
+// Handles the logging of events
+const logEvent = (eventType, data, options = {}) => {
+  const {
+    samplingEnabled = false,
+  } = options;
+
+  try {
+    // Log event
+    logInfo(BIDDER_CODE, `[${eventType}] ${JSON.stringify(data)}`);
+
+    // Get Config
+    const bidderConfig = pbjsConfig.getConfig();
+    const {version, customer} = extractParameters(bidderConfig);
+
+    // Sampled monitoring
+    if (samplingEnabled) {
+      const shouldSampleDice = Math.random();
+      const samplingRate = getSamplingRate(bidderConfig, eventType);
+      if (shouldSampleDice >= samplingRate) {
+        return; // Don't sample
+      }
+    }
+
+    const payload = { type: eventType, data };
+    const eventUrl = buildUrl({
+      protocol: 'https',
+      host: MONITORING_ENDPOINT,
+      pathname: `/${version}/prebid/${customer}/log/${eventType}`,
+    });
+
+    // Try sending a beacon
+    if (ajax.sendBeacon(eventUrl, JSON.stringify(payload))) {
+      logInfo(BIDDER_CODE, `[${eventType}] Logging data sent using Beacon and payload: ${JSON.stringify(data)}`);
+    } else {
+      // Fallback to using ajax
+      ajax.ajax(eventUrl, null, JSON.stringify(payload), {
+        method: 'POST',
+        contentType: 'application/json',
+        withCredentials: true,
+      });
+      logInfo(BIDDER_CODE, `[${eventType}] Logging data sent using Ajax and payload: ${JSON.stringify(data)}`);
+    }
+  } catch (error) {
+    logError(BIDDER_CODE, `Failed to log event: ${eventType}`);
+  }
+};
+
+// Bidder public specification
+export const spec = {
+  code: BIDDER_CODE,
+  supportedMediaTypes: [BANNER, VIDEO, NATIVE],
+
+  isBidRequestValid,
+  buildRequests,
+  interpretResponse,
+  getUserSyncs,
+  onBidWon: function(bid, options) { logEvent('onBidWon', bid, { samplingEnabled: false, ...options }); },
+  onBidBillable: function(bid, options) { logEvent('onBidBillable', bid, { samplingEnabled: false, ...options }); },
+  onAdRenderSucceeded: function(bid, options) { logEvent('onAdRenderSucceeded', bid, { samplingEnabled: false, ...options }); },
+  onSetTargeting: function(bid, options) { },
+  onTimeout: function(timeoutData, options) { logEvent('onTimeout', timeoutData, { samplingEnabled: true, ...options }); },
+  onBidderError: function(args, options) { logEvent('onBidderError', args, { samplingEnabled: true, ...options }); },
+};
+
+registerBidder(spec);

modules/contxtfulBidAdapter.md

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+# Overview
+
+```
+Module Name: Contxtful Bidder Adapter
+Module Type: Bidder Adapter
+Maintainer: [email protected]
+```
+
+# Description
+
+The Contxtful Bidder Adapter supports all mediatypes and connects to demand sources for bids.
+
+# Configuration
+## Global Configuration
+Contxtful uses the global configuration to store params once instead of duplicating for each ad unit.
+Also, enabling user syncing greatly increases match rates and monetization. 
+Be sure to call `pbjs.setConfig()` only once.
+
+```javascript
+pbjs.setConfig({
+   debug: false,
+   contxtful: {
+      customer: '<contxtful_provided_id>', // Required
+      version: '<contxtful_provided_version>', // Required
+   },
+   userSync: {
+      filterSettings: {
+        iframe: {
+          bidders: ['contxtful'],
+          filter: 'include'
+        }
+      }
+   }
+   // [...]
+});
+```
+
+## Bidder Setting
+Contxtful leverages local storage for user syncing.
+
+```javascript
+pbjs.bidderSettings = {
+   contxtful: {
+      storageAllowed: true
+   }
+}
+```
+
+# Example Ad-units configuration
+```javascript
+var adUnits = [
+   {
+      code: 'adunit1',
+      mediaTypes: {
+         banner: {
+            sizes: [ [300, 250], [320, 50] ],
+         }
+      },
+      bids: [{
+         bidder: 'contxtful',
+      }]
+   },
+   {
+      code: 'addunit2',
+         mediaTypes: {
+            video: {
+               playerSize: [ [640, 480] ],
+               context: 'instream',
+               minduration: 5,
+               maxduration: 60,
+            }
+         },
+         bids: [{
+            bidder: 'contxtful',
+         }]
+   },
+   {
+      code: 'addunit3',
+      mediaTypes: {
+         native: {
+            title: {
+               required: true
+            },
+            body: {
+               required: true
+            },
+            icon: {
+               required: true,
+               size: [64, 64]
+            }
+         }
+      },
+      bids: [{
+         bidder: 'contxtful',
+      }]
+   }
+];
+```