diff --git a/modules/pubmaticAnalyticsAdapter.js b/modules/pubmaticAnalyticsAdapter.js
index 8969b6e4f93..cdc43b4d819 100755
--- a/modules/pubmaticAnalyticsAdapter.js
+++ b/modules/pubmaticAnalyticsAdapter.js
@@ -22,6 +22,7 @@ const ERROR = 'error';
 const REQUEST_ERROR = 'request-error';
 const TIMEOUT_ERROR = 'timeout-error';
 const EMPTY_STRING = '';
+const OPEN_AUCTION_DEAL_ID = '-1';
 const MEDIA_TYPE_BANNER = 'banner';
 const CURRENCY_USD = 'USD';
 const BID_PRECISION = 2;
@@ -270,7 +271,7 @@ function gatherPartnerBidsForAdUnitForLogger(adUnit, adUnitId, highestBid) {
         'psz': bid.bidResponse ? (bid.bidResponse.dimensions.width + 'x' + bid.bidResponse.dimensions.height) : '0x0',
         'eg': bid.bidResponse ? bid.bidResponse.bidGrossCpmUSD : 0,
         'en': bid.bidResponse ? bid.bidResponse.bidPriceUSD : 0,
-        'di': bid.bidResponse ? (bid.bidResponse.dealId || EMPTY_STRING) : EMPTY_STRING,
+        'di': bid.bidResponse ? (bid.bidResponse.dealId || OPEN_AUCTION_DEAL_ID) : OPEN_AUCTION_DEAL_ID,
         'dc': bid.bidResponse ? (bid.bidResponse.dealChannel || EMPTY_STRING) : EMPTY_STRING,
         'l1': bid.bidResponse ? bid.clientLatencyTimeMs : 0,
         'l2': 0,
@@ -428,6 +429,7 @@ function executeBidWonLoggerCall(auctionId, adUnitId) {
   pixelURL += '&eg=' + enc(winningBid.bidResponse.bidGrossCpmUSD);
   pixelURL += '&kgpv=' + enc(getValueForKgpv(winningBid, adUnitId));
   pixelURL += '&piid=' + enc(winningBid.bidResponse.partnerImpId || EMPTY_STRING);
+  pixelURL += '&di=' + enc(winningBid?.bidResponse?.dealId || OPEN_AUCTION_DEAL_ID);
 
   pixelURL += '&plt=' + enc(getDevicePlatform());
   pixelURL += '&psz=' + enc((winningBid?.bidResponse?.dimensions?.width || '0') + 'x' +
diff --git a/test/spec/modules/pubmaticAnalyticsAdapter_spec.js b/test/spec/modules/pubmaticAnalyticsAdapter_spec.js
index 3a79efbfc1c..a2e0ca8234a 100755
--- a/test/spec/modules/pubmaticAnalyticsAdapter_spec.js
+++ b/test/spec/modules/pubmaticAnalyticsAdapter_spec.js
@@ -379,7 +379,7 @@ describe('pubmatic analytics adapter', function () {
       expect(data.s[0].ps[0].psz).to.equal('640x480');
       expect(data.s[0].ps[0].eg).to.equal(1.23);
       expect(data.s[0].ps[0].en).to.equal(1.23);
-      expect(data.s[0].ps[0].di).to.equal('');
+      expect(data.s[0].ps[0].di).to.equal('-1');
       expect(data.s[0].ps[0].dc).to.equal('');
       expect(data.s[0].ps[0].l1).to.equal(3214);
       expect(data.s[0].ps[0].l2).to.equal(0);
@@ -701,7 +701,7 @@ describe('pubmatic analytics adapter', function () {
       expect(data.s[1].ps[0].psz).to.equal('0x0');
       expect(data.s[1].ps[0].eg).to.equal(0);
       expect(data.s[1].ps[0].en).to.equal(0);
-      expect(data.s[1].ps[0].di).to.equal('');
+      expect(data.s[1].ps[0].di).to.equal('-1');
       expect(data.s[1].ps[0].dc).to.equal('');
       expect(data.s[1].ps[0].mi).to.equal(undefined);
       expect(data.s[1].ps[0].l1).to.equal(0);
@@ -739,7 +739,7 @@ describe('pubmatic analytics adapter', function () {
       expect(data.s[1].ps[0].psz).to.equal('0x0');
       expect(data.s[1].ps[0].eg).to.equal(0);
       expect(data.s[1].ps[0].en).to.equal(0);
-      expect(data.s[1].ps[0].di).to.equal('');
+      expect(data.s[1].ps[0].di).to.equal('-1');
       expect(data.s[1].ps[0].dc).to.equal('');
       expect(data.s[1].ps[0].mi).to.equal(undefined);
       expect(data.s[1].ps[0].l1).to.equal(0);
@@ -1135,7 +1135,7 @@ describe('pubmatic analytics adapter', function () {
       expect(data.s[0].ps[0].psz).to.equal('640x480');
       expect(data.s[0].ps[0].eg).to.equal(1.23);
       expect(data.s[0].ps[0].en).to.equal(1.23);
-      expect(data.s[0].ps[0].di).to.equal('');
+      expect(data.s[0].ps[0].di).to.equal('-1');
       expect(data.s[0].ps[0].dc).to.equal('');
       expect(data.s[0].ps[0].l1).to.equal(3214);
       expect(data.s[0].ps[0].l2).to.equal(0);
@@ -1254,7 +1254,7 @@ describe('pubmatic analytics adapter', function () {
       expect(data.s[0].ps[0].psz).to.equal('640x480');
       expect(data.s[0].ps[0].eg).to.equal(1.23);
       expect(data.s[0].ps[0].en).to.equal(1.23);
-      expect(data.s[0].ps[0].di).to.equal('');
+      expect(data.s[0].ps[0].di).to.equal('-1');
       expect(data.s[0].ps[0].dc).to.equal('');
       expect(data.s[0].ps[0].l1).to.equal(3214);
       expect(data.s[0].ps[0].l2).to.equal(0);