diff --git a/modules/weboramaRtdProvider.js b/modules/weboramaRtdProvider.js
index 7e5b21de5a6..6ba502d2c8b 100644
--- a/modules/weboramaRtdProvider.js
+++ b/modules/weboramaRtdProvider.js
@@ -689,19 +689,8 @@ class WeboramaRtdProvider {
     /** @type {string} */
     const bidder = bidderAliasRegistry[bid.bidder] || bid.bidder;
 
-    switch (bidder) {
-      case 'appnexus':
-        this.#handleAppnexusBid(bid, profile);
-        break;
-      case 'pubmatic':
-        this.#handlePubmaticBid(bid, profile);
-        break;
-      case 'smartadserver':
-        this.#handleSmartadserverBid(bid, profile);
-        break;
-      case 'rubicon':
-        this.#handleRubiconBid(bid, profile, metadata);
-        break;
+    if (bidder == 'appnexus') {
+      this.#handleAppnexusBid(reqBidsConfigObj, bid, profile);
     }
   }
 
@@ -719,92 +708,19 @@ class WeboramaRtdProvider {
   /** handle appnexus/xandr bid
    * @method
    * @private
+   * @param {Object} reqBidsConfigObj
+   * @param {Object} reqBidsConfigObj.ortb2Fragments
+   * @param {Object} reqBidsConfigObj.ortb2Fragments.bidder
    * @param {Object} bid
-   * @param {Object} bid.params
-   * @param {Object} bid.params.keyword
+   * @param {Object} bid.parameters
    * @param {Profile} profile
    * @returns {void}
    */
   // eslint-disable-next-line no-dupe-class-members
-  #handleAppnexusBid(bid, profile) {
+  #handleAppnexusBid(reqBidsConfigObj, bid, profile) {
     const base = 'params.keywords';
     this.#assignProfileToObject(bid, base, profile);
-  }
-
-  /** handle pubmatic bid
-   * @method
-   * @private
-   * @param {Object} bid
-   * @param {Object} bid.params
-   * @param {string} bid.params.dctr
-   * @param {Profile} profile
-   * @returns {void}
-   */
-  // eslint-disable-next-line no-dupe-class-members
-  #handlePubmaticBid(bid, profile) {
-    const sep = '|';
-    const subsep = ',';
-
-    bid.params ||= {};
-
-    const data = bid.params.dctr || '';
-    const target = new Set(data.split(sep).filter((x) => x.length > 0));
-
-    Object.entries(profile).forEach(([key, values]) => {
-      const value = values.join(subsep);
-      const keyword = `${key}=${value}`;
-      target.add(keyword);
-    });
-
-    bid.params.dctr = Array.from(target).join(sep);
-  }
-
-  /** handle smartadserver bid
-   * @method
-   * @private
-   * @param {Object} bid
-   * @param {Object} bid.params
-   * @param {string} bid.params.target
-   * @param {Profile} profile
-   * @returns {void}
-   */
-  // eslint-disable-next-line no-dupe-class-members
-  #handleSmartadserverBid(bid, profile) {
-    const sep = ';';
-
-    bid.params ||= {};
-
-    const data = bid.params.target || '';
-    const target = new Set(data.split(sep).filter((x) => x.length > 0));
-
-    Object.entries(profile).forEach(([key, values]) => {
-      values.forEach(value => {
-        const keyword = `${key}=${value}`;
-        target.add(keyword);
-      })
-    });
-
-    bid.params.target = Array.from(target).join(sep);
-  }
-
-  /** handle rubicon bid
-   * @method
-   * @private
-   * @param {Object} bid
-   * @param {string} bid.bidder
-   * @param {Profile} profile
-   * @param {dataCallbackMetadata} metadata
-   * @returns {void}
-   */
-  // eslint-disable-next-line no-dupe-class-members
-  #handleRubiconBid(bid, profile, metadata) {
-    if (isBoolean(metadata.user)) {
-      const section = metadata.user ? 'visitor' : 'inventory';
-      const base = `params.${section}`;
-      this.#assignProfileToObject(bid, base, profile);
-    } else {
-      logMessage(`SKIP bidder '${bid.bidder}', data from '${metadata.source}' is not defined as user or site-centric`);
-    }
+    // this.#setBidderOrtb2(reqBidsConfigObj.ortb2Fragments?.bidder, bid.bidder, base, profile);
   }
 
   /** handle generic bid via ortb2 arbitrary data
@@ -823,14 +739,28 @@ class WeboramaRtdProvider {
     if (isBoolean(metadata.user)) {
       logMessage(`bidder '${bidder}' is not directly supported, trying set data via bidder ortb2 fpd`);
       const section = metadata.user ? 'user' : 'site';
-      const base = `${bidder}.${section}.ext.data`;
+      const path = `${section}.ext.data`;
 
-      this.#assignProfileToObject(reqBidsConfigObj.ortb2Fragments?.bidder, base, profile);
+      this.#setBidderOrtb2(reqBidsConfigObj.ortb2Fragments?.bidder, bidder, path, profile)
     } else {
       logMessage(`SKIP unsupported bidder '${bidder}', data from '${metadata.source}' is not defined as user or site-centric`);
     }
   }
-
+  /**
+   * set bidder ortb2 data
+   * @method
+   * @private
+   * @param {Object} bidderOrtb2Fragments
+   * @param {string} bidder
+   * @param {string} path
+   * @param {Profile} profile
+   * @returns {void}
+   */
+  // eslint-disable-next-line no-dupe-class-members
+  #setBidderOrtb2(bidderOrtb2Fragments, bidder, path, profile) {
+    const base = `${bidder}.${path}`;
+    this.#assignProfileToObject(bidderOrtb2Fragments, base, profile)
+  }
   /**
    * assign profile to object
    * @method
diff --git a/modules/weboramaRtdProvider.md b/modules/weboramaRtdProvider.md
index f86351fe214..0c6e3339787 100644
--- a/modules/weboramaRtdProvider.md
+++ b/modules/weboramaRtdProvider.md
@@ -575,12 +575,9 @@ pbjs.que.push(function () {
 
 ### Supported Bidders
 
-We currently support the following bidder adapters:
+We currently support the following bidder adapters with dedicated code:
 
-* SmartADServer SSP
-* PubMatic SSP
 * AppNexus SSP
-* Rubicon SSP
 
 We also set the bidder (and global, if no specific bidders are set on `sendToBidders`) ortb2 `site.ext.data` and `user.ext.data` sections (as arbitrary data). The following bidders may support it, to be sure, check the `First Party Data Support` on the feature list for the particular bidder from [here](https://docs.prebid.org/dev-docs/bidders).
 
@@ -605,8 +602,11 @@ We also set the bidder (and global, if no specific bidders are set on `sendToBid
 * Opt Out Advertising
 * Ozone Project
 * Proxistore
+* PubMatic SSP
 * Rise
+* Rubicon SSP
 * Smaato
+* Smart ADServer SSP
 * Sonobi
 * TheMediaGrid
 * TripleLift
diff --git a/test/spec/modules/weboramaRtdProvider_spec.js b/test/spec/modules/weboramaRtdProvider_spec.js
index bbc1c6d6f02..7de8474d7c9 100644
--- a/test/spec/modules/weboramaRtdProvider_spec.js
+++ b/test/spec/modules/weboramaRtdProvider_spec.js
@@ -130,19 +130,19 @@ describe('weboramaRtdProvider', function() {
         });
 
         expect(reqBidsConfigObj.adUnits[0].bids.length).to.equal(5);
-        expect(reqBidsConfigObj.adUnits[0].bids[0].params.target).to.equal('webo_ctx=foo;webo_ctx=bar;webo_ds=baz');
-        expect(reqBidsConfigObj.adUnits[0].bids[1].params.dctr).to.equal('webo_ctx=foo,bar|webo_ds=baz');
+        expect(reqBidsConfigObj.adUnits[0].bids[0].params).to.be.undefined;
+        expect(reqBidsConfigObj.adUnits[0].bids[1].params).to.be.undefined;
         expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal(data);
-        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.deep.equal({
-          inventory: data
-        });
-        expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.deep.equal({
-          site: {
-            ext: {
-              data: data
-            },
-          }
-        });
+        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.be.undefined;
+        ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+          expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+            site: {
+              ext: {
+                data: data
+              },
+            }
+          });
+        })
         expect(onDataResponse).to.deep.equal({
           data: data,
           meta: {
@@ -217,19 +217,19 @@ describe('weboramaRtdProvider', function() {
         });
 
         expect(reqBidsConfigObj.adUnits[0].bids.length).to.equal(5);
-        expect(reqBidsConfigObj.adUnits[0].bids[0].params.target).to.equal('webo_vctx=foo;webo_vctx=bar');
-        expect(reqBidsConfigObj.adUnits[0].bids[1].params.dctr).to.equal('webo_vctx=foo,bar');
+        expect(reqBidsConfigObj.adUnits[0].bids[0].params).to.be.undefined;
+        expect(reqBidsConfigObj.adUnits[0].bids[1].params).to.be.undefined;
         expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal(data);
-        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.deep.equal({
-          inventory: data
-        });
-        expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.deep.equal({
-          site: {
-            ext: {
-              data: data
-            },
-          }
-        });
+        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.be.undefined;
+        ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+          expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+            site: {
+              ext: {
+                data: data
+              },
+            }
+          });
+        })
         expect(onDataResponse).to.deep.equal({
           data: data,
           meta: {
@@ -304,19 +304,19 @@ describe('weboramaRtdProvider', function() {
         });
 
         expect(reqBidsConfigObj.adUnits[0].bids.length).to.equal(5);
-        expect(reqBidsConfigObj.adUnits[0].bids[0].params.target).to.equal('webo_vctx=foo;webo_vctx=bar');
-        expect(reqBidsConfigObj.adUnits[0].bids[1].params.dctr).to.equal('webo_vctx=foo,bar');
+        expect(reqBidsConfigObj.adUnits[0].bids[0].params).to.be.undefined;
+        expect(reqBidsConfigObj.adUnits[0].bids[1].params).to.be.undefined;
         expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal(data);
-        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.deep.equal({
-          inventory: data
-        });
-        expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.deep.equal({
-          site: {
-            ext: {
-              data: data
-            },
-          }
-        });
+        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.be.undefined;
+        ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+          expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+            site: {
+              ext: {
+                data: data
+              },
+            }
+          });
+        })
         expect(onDataResponse).to.deep.equal({
           data: data,
           meta: {
@@ -543,9 +543,22 @@ describe('weboramaRtdProvider', function() {
               expect(adUnit.bids[1].params).to.be.undefined;
               expect(adUnit.bids[2].params.keywords).to.deep.equal(data);
               expect(adUnit.bids[3].params).to.be.undefined;
-              expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.be.undefined;
             });
+            ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+              if (v == 'appnexus') {
+                expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+                  site: {
+                    ext: {
+                      data: data
+                    },
+                  }
+                });
+
+                return;
+              }
 
+              expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.be.undefined;
+            })
             expect(onDataResponse).to.deep.equal({
               data: data,
               meta: {
@@ -809,9 +822,10 @@ describe('weboramaRtdProvider', function() {
                   baz: 'bam',
                 }
               });
-
-              expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.be.undefined;
             });
+            ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+              expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.be.undefined;
+            })
           });
         });
       });
@@ -951,9 +965,10 @@ describe('weboramaRtdProvider', function() {
                   baz: 'bam',
                 }
               });
-
-              expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.be.undefined;
             });
+            ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+              expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.be.undefined;
+            })
           });
         });
       });
@@ -1105,8 +1120,8 @@ describe('weboramaRtdProvider', function() {
         });
 
         expect(reqBidsConfigObj.adUnits[0].bids.length).to.equal(5);
-        expect(reqBidsConfigObj.adUnits[0].bids[0].params.target).to.equal('foo=bar;webo_ctx=foo;webo_ctx=bar;webo_ds=baz');
-        expect(reqBidsConfigObj.adUnits[0].bids[1].params.dctr).to.equal('foo=bar|webo_ctx=foo,bar|webo_ds=baz');
+        expect(reqBidsConfigObj.adUnits[0].bids[0].params.target).to.equal('foo=bar');
+        expect(reqBidsConfigObj.adUnits[0].bids[1].params.dctr).to.equal('foo=bar');
         expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal({
           foo: ['bar'],
           webo_ctx: ['foo', 'bar'],
@@ -1115,20 +1130,20 @@ describe('weboramaRtdProvider', function() {
         expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.deep.equal({
           inventory: {
             foo: 'bar',
-            webo_ctx: ['foo', 'bar'],
-            webo_ds: ['baz'],
           },
           visitor: {
             baz: 'bam',
           }
         });
-        expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.deep.equal({
-          site: {
-            ext: {
-              data: data
-            },
-          }
-        });
+        ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+          expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+            site: {
+              ext: {
+                data: data
+              },
+            }
+          });
+        })
       });
 
       it('should use default profile in case of api error', function() {
@@ -1196,19 +1211,19 @@ describe('weboramaRtdProvider', function() {
         });
 
         expect(reqBidsConfigObj.adUnits[0].bids.length).to.equal(5);
-        expect(reqBidsConfigObj.adUnits[0].bids[0].params.target).to.equal('webo_ctx=baz');
-        expect(reqBidsConfigObj.adUnits[0].bids[1].params.dctr).to.equal('webo_ctx=baz');
+        expect(reqBidsConfigObj.adUnits[0].bids[0].params).to.be.undefined;
+        expect(reqBidsConfigObj.adUnits[0].bids[1].params).to.be.undefined;
         expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal(defaultProfile);
-        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.deep.equal({
-          inventory: defaultProfile
-        });
-        expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.deep.equal({
-          site: {
-            ext: {
-              data: defaultProfile
-            },
-          }
-        });
+        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.be.undefined;
+        ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+          expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+            site: {
+              ext: {
+                data: defaultProfile
+              },
+            }
+          });
+        })
         expect(onDataResponse).to.deep.equal({
           data: defaultProfile,
           meta: {
@@ -1316,20 +1331,35 @@ describe('weboramaRtdProvider', function() {
 
         reqBidsConfigObj.adUnits.forEach(adUnit => {
           expect(adUnit.bids.length).to.equal(5);
-          expect(adUnit.bids[0].params.target).to.equal('webo_ctx=foo;webo_ctx=bar;webo_ds=baz');
-          expect(adUnit.bids[1].params.dctr).to.equal('webo_ctx=foo,bar|webo_ds=baz');
-          expect(adUnit.bids[3].params).to.deep.equal({
-            inventory: data
-          });
-          expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.deep.equal({
+          expect(adUnit.bids[0].params).to.be.undefined;
+          expect(adUnit.bids[1].params).to.be.undefined;
+          expect(adUnit.bids[3].params).to.be.undefined;
+        });
+        ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+          if (v == 'appnexus') {
+            expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+              site: {
+                ext: {
+                  data: {
+                    webo_ctx: ['foo', 'bar'],
+                    webo_ds: ['baz'],
+                    webo_bar: ['baz'],
+                  }
+                },
+              }
+            });
+
+            return
+          }
+
+          expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
             site: {
               ext: {
                 data: data
               },
             }
           });
-        });
-
+        })
         expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal({
           webo_ctx: ['foo', 'bar'],
           webo_ds: ['baz'],
@@ -1414,19 +1444,19 @@ describe('weboramaRtdProvider', function() {
         });
 
         expect(reqBidsConfigObj.adUnits[0].bids.length).to.equal(5);
-        expect(reqBidsConfigObj.adUnits[0].bids[0].params.target).to.equal('webo_cs=foo;webo_cs=bar;webo_audiences=baz');
-        expect(reqBidsConfigObj.adUnits[0].bids[1].params.dctr).to.equal('webo_cs=foo,bar|webo_audiences=baz');
+        expect(reqBidsConfigObj.adUnits[0].bids[0].params).to.be.undefined;
+        expect(reqBidsConfigObj.adUnits[0].bids[1].params).to.be.undefined;
         expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal(data);
-        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.deep.equal({
-          visitor: data
-        });
-        expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.deep.equal({
-          user: {
-            ext: {
-              data: data
-            },
-          }
-        });
+        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.be.undefined;
+        ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+          expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+            user: {
+              ext: {
+                data: data
+              },
+            }
+          });
+        })
         expect(onDataResponse).to.deep.equal({
           data: data,
           meta: {
@@ -1545,8 +1575,21 @@ describe('weboramaRtdProvider', function() {
               expect(adUnit.bids[2].params.keywords).to.deep.equal(data);
               expect(adUnit.bids[3].params).to.be.undefined;
             });
-            expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.be.undefined;
+            ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+              if (v == 'appnexus') {
+                expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+                  user: {
+                    ext: {
+                      data: data
+                    },
+                  }
+                });
+
+                return
+              }
 
+              expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.be.undefined;
+            })
             expect(onDataResponse).to.deep.equal({
               data: data,
               meta: {
@@ -1657,7 +1700,21 @@ describe('weboramaRtdProvider', function() {
               expect(adUnit.bids[1].params).to.be.undefined;
               expect(adUnit.bids[3].params).to.be.undefined;
             });
-            expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.be.undefined;
+            ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+              if (v == 'appnexus') {
+                expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+                  user: {
+                    ext: {
+                      data: data
+                    },
+                  }
+                });
+
+                return
+              }
+
+              expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.be.undefined;
+            })
 
             expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal(data);
             expect(reqBidsConfigObj.adUnits[1].bids[2].params).to.be.undefined;
@@ -1813,7 +1870,9 @@ describe('weboramaRtdProvider', function() {
                 }
               });
             });
-            expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.be.undefined;
+            ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+              expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.be.undefined;
+            })
           });
         });
       });
@@ -1956,7 +2015,9 @@ describe('weboramaRtdProvider', function() {
                 }
               });
             });
-            expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.be.undefined;
+            ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+              expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.be.undefined;
+            })
           });
         });
       });
@@ -2109,8 +2170,8 @@ describe('weboramaRtdProvider', function() {
         });
 
         expect(reqBidsConfigObj.adUnits[0].bids.length).to.equal(5);
-        expect(reqBidsConfigObj.adUnits[0].bids[0].params.target).to.equal('foo=bar;webo_cs=foo;webo_cs=bar;webo_audiences=baz');
-        expect(reqBidsConfigObj.adUnits[0].bids[1].params.dctr).to.equal('foo=bar|webo_cs=foo,bar|webo_audiences=baz');
+        expect(reqBidsConfigObj.adUnits[0].bids[0].params.target).to.equal('foo=bar');
+        expect(reqBidsConfigObj.adUnits[0].bids[1].params.dctr).to.equal('foo=bar');
         expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal({
           foo: ['bar'],
           webo_cs: ['foo', 'bar'],
@@ -2122,17 +2183,17 @@ describe('weboramaRtdProvider', function() {
           },
           visitor: {
             baz: 'bam',
-            webo_cs: ['foo', 'bar'],
-            webo_audiences: ['baz'],
-          }
-        });
-        expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.deep.equal({
-          user: {
-            ext: {
-              data: data
-            },
           }
         });
+        ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+          expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+            user: {
+              ext: {
+                data: data
+              },
+            }
+          });
+        })
       });
 
       it('should use default profile in case of nothing on local storage', function() {
@@ -2187,19 +2248,19 @@ describe('weboramaRtdProvider', function() {
         });
 
         expect(reqBidsConfigObj.adUnits[0].bids.length).to.equal(5);
-        expect(reqBidsConfigObj.adUnits[0].bids[0].params.target).to.equal('webo_audiences=baz');
-        expect(reqBidsConfigObj.adUnits[0].bids[1].params.dctr).to.equal('webo_audiences=baz');
+        expect(reqBidsConfigObj.adUnits[0].bids[0].params).to.be.undefined;
+        expect(reqBidsConfigObj.adUnits[0].bids[1].params).to.be.undefined;
         expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal(defaultProfile);
-        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.deep.equal({
-          visitor: defaultProfile
-        });
-        expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.deep.equal({
-          user: {
-            ext: {
-              data: defaultProfile
-            },
-          }
-        });
+        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.be.undefined;
+        ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+          expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+            user: {
+              ext: {
+                data: defaultProfile
+              },
+            }
+          });
+        })
       });
 
       it('should use default profile if cant read from local storage', function() {
@@ -2261,19 +2322,19 @@ describe('weboramaRtdProvider', function() {
         });
 
         expect(reqBidsConfigObj.adUnits[0].bids.length).to.equal(5);
-        expect(reqBidsConfigObj.adUnits[0].bids[0].params.target).to.equal('webo_audiences=baz');
-        expect(reqBidsConfigObj.adUnits[0].bids[1].params.dctr).to.equal('webo_audiences=baz');
+        expect(reqBidsConfigObj.adUnits[0].bids[0].params).to.be.undefined;
+        expect(reqBidsConfigObj.adUnits[0].bids[1].params).to.be.undefined;
         expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal(defaultProfile);
-        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.deep.equal({
-          visitor: defaultProfile
-        });
-        expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.deep.equal({
-          user: {
-            ext: {
-              data: defaultProfile
-            },
-          }
-        });
+        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.be.undefined;
+        ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+          expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+            user: {
+              ext: {
+                data: defaultProfile
+              },
+            }
+          });
+        })
         expect(onDataResponse).to.deep.equal({
           data: defaultProfile,
           meta: {
@@ -2383,26 +2444,35 @@ describe('weboramaRtdProvider', function() {
 
         reqBidsConfigObj.adUnits.forEach(adUnit => {
           expect(adUnit.bids.length).to.equal(5);
-          expect(adUnit.bids[0].params.target).to.equal('webo_cs=foo;webo_cs=bar;webo_audiences=baz');
-          expect(adUnit.bids[1].params.dctr).to.equal('webo_cs=foo,bar|webo_audiences=baz');
-          expect(adUnit.bids[3].params).to.deep.equal({
-            visitor: data
-          });
-          expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.deep.equal({
+          expect(adUnit.bids[0].params).to.be.undefined;
+          expect(adUnit.bids[1].params).to.be.undefined;
+          expect(adUnit.bids[3].params).to.be.undefined;
+        });
+        ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+          if (v == 'appnexus') {
+            expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+              user: {
+                ext: {
+                  data: {
+                    webo_cs: ['foo', 'bar'],
+                    webo_audiences: ['baz'],
+                    webo_bar: ['baz'],
+                  }
+                },
+              }
+            });
+
+            return
+          }
+
+          expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
             user: {
               ext: {
                 data: data
               },
             }
           });
-        });
-
-        expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal({
-          webo_cs: ['foo', 'bar'],
-          webo_audiences: ['baz'],
-          webo_bar: ['baz'],
-        });
-        expect(reqBidsConfigObj.adUnits[1].bids[2].params.keywords).to.deep.equal(data);
+        })
 
         expect(onDataResponse).to.deep.equal({
           data: data,
@@ -2480,19 +2550,19 @@ describe('weboramaRtdProvider', function() {
         });
 
         expect(reqBidsConfigObj.adUnits[0].bids.length).to.equal(5);
-        expect(reqBidsConfigObj.adUnits[0].bids[0].params.target).to.equal('lite_occupation=gérant;lite_occupation=bénévole;lite_hobbies=sport;lite_hobbies=cinéma');
-        expect(reqBidsConfigObj.adUnits[0].bids[1].params.dctr).to.equal('lite_occupation=gérant,bénévole|lite_hobbies=sport,cinéma');
+        expect(reqBidsConfigObj.adUnits[0].bids[0].params).to.be.undefined;
+        expect(reqBidsConfigObj.adUnits[0].bids[1].params).to.be.undefined;
         expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal(data);
-        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.deep.equal({
-          inventory: data,
-        });
-        expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.deep.equal({
-          site: {
-            ext: {
-              data: data,
-            },
-          },
-        });
+        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.be.undefined;
+        ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+          expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+            site: {
+              ext: {
+                data: data
+              },
+            }
+          });
+        })
         expect(onDataResponse).to.deep.equal({
           data: data,
           meta: {
@@ -2610,7 +2680,21 @@ describe('weboramaRtdProvider', function() {
               expect(adUnit.bids[2].params.keywords).to.deep.equal(data);
               expect(adUnit.bids[3].params).to.be.undefined;
             });
-            expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.be.undefined;
+            ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+              if (v == 'appnexus') {
+                expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+                  site: {
+                    ext: {
+                      data: data
+                    },
+                  }
+                });
+
+                return
+              }
+
+              expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.be.undefined;
+            })
 
             expect(onDataResponse).to.deep.equal({
               data: data,
@@ -2721,11 +2805,26 @@ describe('weboramaRtdProvider', function() {
               expect(adUnit.bids[1].params).to.be.undefined;
               expect(adUnit.bids[3].params).to.be.undefined;
             });
-            expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.be.undefined;
 
             expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal(data);
             expect(reqBidsConfigObj.adUnits[1].bids[2].params).to.be.undefined;
 
+            ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+              if (v == 'appnexus') {
+                expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+                  site: {
+                    ext: {
+                      data: data
+                    },
+                  }
+                });
+
+                return
+              }
+
+              expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.be.undefined;
+            })
+
             expect(onDataResponse).to.deep.equal({
               data: data,
               meta: {
@@ -2876,7 +2975,9 @@ describe('weboramaRtdProvider', function() {
                 }
               });
             });
-            expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.be.undefined;
+            ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+              expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.be.undefined;
+            })
           });
         });
       });
@@ -3018,7 +3119,9 @@ describe('weboramaRtdProvider', function() {
                 }
               });
             });
-            expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.be.undefined;
+            ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+              expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.be.undefined;
+            })
           });
         });
       });
@@ -3173,8 +3276,8 @@ describe('weboramaRtdProvider', function() {
         });
 
         expect(reqBidsConfigObj.adUnits[0].bids.length).to.equal(5);
-        expect(reqBidsConfigObj.adUnits[0].bids[0].params.target).to.equal('foo=bar;lite_occupation=gérant;lite_occupation=bénévole;lite_hobbies=sport;lite_hobbies=cinéma');
-        expect(reqBidsConfigObj.adUnits[0].bids[1].params.dctr).to.equal('foo=bar|lite_occupation=gérant,bénévole|lite_hobbies=sport,cinéma');
+        expect(reqBidsConfigObj.adUnits[0].bids[0].params.target).to.equal('foo=bar');
+        expect(reqBidsConfigObj.adUnits[0].bids[1].params.dctr).to.equal('foo=bar');
         expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal({
           foo: ['bar'],
           lite_occupation: ['gérant', 'bénévole'],
@@ -3183,20 +3286,20 @@ describe('weboramaRtdProvider', function() {
         expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.deep.equal({
           inventory: {
             foo: 'bar',
-            lite_occupation: ['gérant', 'bénévole'],
-            lite_hobbies: ['sport', 'cinéma'],
           },
           visitor: {
             baz: 'bam',
           }
         });
-        expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.deep.equal({
-          site: {
-            ext: {
-              data: data,
-            },
-          },
-        });
+        ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+          expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+            site: {
+              ext: {
+                data: data
+              },
+            }
+          });
+        })
       });
 
       it('should use default profile in case of nothing on local storage', function() {
@@ -3250,19 +3353,19 @@ describe('weboramaRtdProvider', function() {
         });
 
         expect(reqBidsConfigObj.adUnits[0].bids.length).to.equal(5);
-        expect(reqBidsConfigObj.adUnits[0].bids[0].params.target).to.equal('lite_hobbies=sport;lite_hobbies=cinéma');
-        expect(reqBidsConfigObj.adUnits[0].bids[1].params.dctr).to.equal('lite_hobbies=sport,cinéma');
+        expect(reqBidsConfigObj.adUnits[0].bids[0].params).to.be.undefined;
+        expect(reqBidsConfigObj.adUnits[0].bids[1].params).to.be.undefined;
         expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal(defaultProfile);
-        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.deep.equal({
-          inventory: defaultProfile,
-        });
-        expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.deep.equal({
-          site: {
-            ext: {
-              data: defaultProfile,
-            },
-          },
-        });
+        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.be.undefined;
+        ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+          expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+            site: {
+              ext: {
+                data: defaultProfile
+              },
+            }
+          });
+        })
       });
 
       it('should use default profile if cant read from local storage', function() {
@@ -3323,12 +3426,10 @@ describe('weboramaRtdProvider', function() {
         });
 
         expect(reqBidsConfigObj.adUnits[0].bids.length).to.equal(5);
-        expect(reqBidsConfigObj.adUnits[0].bids[0].params.target).to.equal('lite_hobbies=sport;lite_hobbies=cinéma');
-        expect(reqBidsConfigObj.adUnits[0].bids[1].params.dctr).to.equal('lite_hobbies=sport,cinéma');
+        expect(reqBidsConfigObj.adUnits[0].bids[0].params).to.be.undefined;
+        expect(reqBidsConfigObj.adUnits[0].bids[1].params).to.be.undefined;
         expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal(defaultProfile);
-        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.deep.equal({
-          inventory: defaultProfile,
-        });
+        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.be.undefined;
         expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.deep.equal({
           site: {
             ext: {
@@ -3336,6 +3437,15 @@ describe('weboramaRtdProvider', function() {
             },
           },
         });
+        ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+          expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+            site: {
+              ext: {
+                data: defaultProfile,
+              },
+            }
+          });
+        })
         expect(onDataResponse).to.deep.equal({
           data: defaultProfile,
           meta: {
@@ -3403,19 +3513,19 @@ describe('weboramaRtdProvider', function() {
         });
 
         expect(reqBidsConfigObj.adUnits[0].bids.length).to.equal(5);
-        expect(reqBidsConfigObj.adUnits[0].bids[0].params.target).to.equal('lite_hobbies=sport;lite_hobbies=cinéma');
-        expect(reqBidsConfigObj.adUnits[0].bids[1].params.dctr).to.equal('lite_hobbies=sport,cinéma');
+        expect(reqBidsConfigObj.adUnits[0].bids[0].params).to.be.undefined;
+        expect(reqBidsConfigObj.adUnits[0].bids[1].params).to.be.undefined;
         expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal(defaultProfile);
-        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.deep.equal({
-          inventory: defaultProfile,
-        });
-        expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.deep.equal({
-          site: {
-            ext: {
-              data: defaultProfile,
-            },
-          },
-        });
+        expect(reqBidsConfigObj.adUnits[0].bids[3].params).to.be.undefined;
+        ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+          expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+            site: {
+              ext: {
+                data: defaultProfile
+              },
+            }
+          });
+        })
         expect(onDataResponse).to.deep.equal({
           data: defaultProfile,
           meta: {
@@ -3523,19 +3633,35 @@ describe('weboramaRtdProvider', function() {
 
         reqBidsConfigObj.adUnits.forEach(adUnit => {
           expect(adUnit.bids.length).to.equal(5);
-          expect(adUnit.bids[0].params.target).to.equal('lite_occupation=gérant;lite_occupation=bénévole;lite_hobbies=sport;lite_hobbies=cinéma');
-          expect(adUnit.bids[1].params.dctr).to.equal('lite_occupation=gérant,bénévole|lite_hobbies=sport,cinéma');
-          expect(adUnit.bids[3].params).to.deep.equal({
-            inventory: data,
+          expect(adUnit.bids[0].params).to.be.undefined;
+          expect(adUnit.bids[1].params).to.be.undefined;
+          expect(adUnit.bids[3].params).to.be.undefined;
+        });
+        ['smartadserver', 'pubmatic', 'appnexus', 'rubicon', 'other'].forEach((v) => {
+          if (v == 'appnexus') {
+            expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+              site: {
+                ext: {
+                  data: {
+                    lite_occupation: ['gérant', 'bénévole'],
+                    lite_hobbies: ['sport', 'cinéma'],
+                    lito_bar: ['baz'],
+                  },
+                },
+              }
+            });
+
+            return
+          }
+
+          expect(reqBidsConfigObj.ortb2Fragments.bidder[v]).to.deep.equal({
+            site: {
+              ext: {
+                data: data,
+              },
+            }
           });
-        });
-        expect(reqBidsConfigObj.ortb2Fragments.bidder.other).to.deep.equal({
-          site: {
-            ext: {
-              data: data,
-            },
-          },
-        });
+        })
 
         expect(reqBidsConfigObj.adUnits[0].bids[2].params.keywords).to.deep.equal({
           lite_occupation: ['gérant', 'bénévole'],