diff --git a/src/adloader.js b/src/adloader.js
index 60ea3843625..e361d418576 100644
--- a/src/adloader.js
+++ b/src/adloader.js
@@ -83,23 +83,3 @@ function requestResource(tagSrc, callback) {
     elToAppend.insertBefore(jptScript, elToAppend.firstChild);
   }
 }
-
-//track a impbus tracking pixel
-//TODO: Decide if tracking via AJAX is sufficent, or do we need to
-//run impression trackers via page pixels?
-exports.trackPixel = function (pixelUrl) {
-  let delimiter;
-  let trackingPixel;
-
-  if (!pixelUrl || typeof (pixelUrl) !== 'string') {
-    utils.logMessage('Missing or invalid pixelUrl.');
-    return;
-  }
-
-  delimiter = pixelUrl.indexOf('?') > 0 ? '&' : '?';
-
-  //add a cachebuster so we don't end up dropping any impressions
-  trackingPixel = pixelUrl + delimiter + 'rnd=' + Math.floor(Math.random() * 1E7);
-  (new Image()).src = trackingPixel;
-  return trackingPixel;
-};
diff --git a/test/spec/adloader_spec.js b/test/spec/adloader_spec.js
index 49513251f60..951631d7eac 100644
--- a/test/spec/adloader_spec.js
+++ b/test/spec/adloader_spec.js
@@ -1,40 +1,4 @@
 describe('adLoader', function () {
   var assert = require('chai').assert,
     adLoader = require('../../src/adloader');
-
-  describe('trackPixel', function () {
-    it('correctly appends a cachebuster query paramter to a pixel with no existing parameters', function () {
-      var inputUrl = 'http://www.example.com/tracking_pixel',
-        token = '?rnd=',
-        expectedPartialUrl = inputUrl + token,
-        actual = adLoader.trackPixel(inputUrl),
-        actualPartialUrl = actual.split(token)[0] + token,
-        randomNumber = parseInt(actual.split(token)[1]);
-      assert.strictEqual(actualPartialUrl, expectedPartialUrl);
-      assert.isNumber(randomNumber);
-    });
-  });
-
-  it('correctly appends a cachebuster query paramter to a pixel with one existing parameter', function () {
-    var inputUrl = 'http://www.example.com/tracking_pixel?food=bard',
-      token = '&rnd=',
-      expectedPartialUrl = inputUrl + token,
-      actual = adLoader.trackPixel(inputUrl),
-      actualPartialUrl = actual.split(token)[0] + token,
-      randomNumber = parseInt(actual.split(token)[1]);
-    assert.strictEqual(actualPartialUrl, expectedPartialUrl);
-    assert.isNumber(randomNumber);
-  });
-
-  it('correctly appends a cachebuster query paramter to a pixel with multiple existing parameters', function () {
-    var inputUrl = 'http://www.example.com/tracking_pixel?food=bard&zing=zang',
-      token = '&rnd=',
-      expectedPartialUrl = inputUrl + token,
-      actual = adLoader.trackPixel(inputUrl),
-      actualPartialUrl = actual.split(token)[0] + token,
-      randomNumber = parseInt(actual.split(token)[1]);
-    assert.strictEqual(actualPartialUrl, expectedPartialUrl);
-    assert.isNumber(randomNumber);
-  });
-
 });