diff --git a/jinja2/__init__.py b/jinja2/__init__.py
index b7b495d8d..42aa763d5 100644
--- a/jinja2/__init__.py
+++ b/jinja2/__init__.py
@@ -27,7 +27,7 @@
     :license: BSD, see LICENSE for more details.
 """
 __docformat__ = 'restructuredtext en'
-__version__ = '2.10.dev'
+__version__ = '2.10'
 
 # high level interface
 from jinja2.environment import Environment, Template
diff --git a/setup.py b/setup.py
index 2ba24b4ac..a6e4cde22 100644
--- a/setup.py
+++ b/setup.py
@@ -40,7 +40,7 @@
 
 setup(
     name='Jinja2',
-    version='2.10.dev',
+    version='2.10',
     url='http://jinja.pocoo.org/',
     license='BSD',
     author='Armin Ronacher',