diff --git a/README.md b/README.md
index ace9dfda3..a81c8916a 100644
--- a/README.md
+++ b/README.md
@@ -4,8 +4,8 @@
     <a href="https://discord.gg/PAMQWkr">Chat</a> |
     <a href="https://community.ory.am/">Forums</a> |
     <a href="http://eepurl.com/di390P">Newsletter</a><br/><br/>
-    <a href="https://www.ory.sh/docs/guides/master/keto/">Guide</a> |
-    <a href="https://www.ory.sh/docs/api/keto?version=master">API Docs</a> |
+    <a href="https://www.ory.sh/docs/next/keto/">Guide</a> |
+    <a href="https://www.ory.sh/docs/next/keto/sdk/api">API Docs</a> |
     <a href="https://godoc.org/github.com/ory/keto">Code Docs</a><br/><br/>
     <a href="https://opencollective.com/ory">Support this project!</a>
 </h4>
@@ -139,15 +139,15 @@ and send us an email to [hi@ory.am](mailto:hi@ory.am) instead.
 ## Telemetry
 
 Our services collect summarized, anonymized data which can optionally be turned off. Click
-[here](https://www.ory.sh/docs/guides/master/telemetry/) to learn more.
+[here](https://www.ory.sh/docs/ecosystem/sqa) to learn more.
 
 ### Guide
 
-The Guide is available [here](https://www.ory.sh/docs/guides/master/keto/).
+The Guide is available [here](https://www.ory.sh/docs/next/keto/).
 
 ### HTTP API documentation
 
-The HTTP API is documented [here](https://www.ory.sh/docs/api/keto?version=master).
+The HTTP API is documented [here](https://www.ory.sh/docs/next/keto/sdk/api).
 
 ### Upgrading and Changelog
 
diff --git a/cmd/serve.go b/cmd/serve.go
index ac1ca3ea1..bad3c9a58 100644
--- a/cmd/serve.go
+++ b/cmd/serve.go
@@ -74,5 +74,5 @@ func init() {
 	RootCmd.AddCommand(serveCmd)
 
 	disableTelemetryEnv, _ := strconv.ParseBool(os.Getenv("DISABLE_TELEMETRY")) // #nosec
-	serveCmd.Flags().Bool("disable-telemetry", disableTelemetryEnv, "Disable anonymized telemetry reports - for more information please visit https://www.ory.sh/docs/guides/telemetry")
+	serveCmd.Flags().Bool("disable-telemetry", disableTelemetryEnv, "Disable anonymized telemetry reports - for more information please visit https://www.ory.sh/docs/ecosystem/sqa")
 }
diff --git a/cmd/server/serve.go b/cmd/server/serve.go
index 218c8976f..1428716eb 100644
--- a/cmd/server/serve.go
+++ b/cmd/server/serve.go
@@ -92,7 +92,7 @@ func RunServe(
 		n.Use(negronilogrus.NewMiddlewareFromLogger(logger, "keto"))
 
 		if flagx.MustGetBool(cmd, "disable-telemetry") {
-			logger.Println("Transmission of telemetry data is enabled, to learn more go to: https://www.ory.sh/docs/guides/latest/telemetry/")
+			logger.Println("Transmission of telemetry data is enabled, to learn more go to: https://www.ory.sh/docs/ecosystem/sqa")
 
 			m := metricsx.NewMetricsManager(
 				metricsx.Hash("DATABASE_URL"),