diff --git a/version.bzl b/version.bzl
index ac790ba712c..5414f2411ad 100644
--- a/version.bzl
+++ b/version.bzl
@@ -7,13 +7,13 @@ their device qualifies for more than one choice.
 """
 
 MAJOR_VERSION = 0
-MINOR_VERSION = 9
+MINOR_VERSION = 10
 
 # TODO(#4419): Remove the Kenya-specific alpha version code.
-OPPIA_DEV_KITKAT_VERSION_CODE = 34
-OPPIA_DEV_VERSION_CODE = 35
-OPPIA_ALPHA_KITKAT_VERSION_CODE = 36
-OPPIA_ALPHA_VERSION_CODE = 37
-OPPIA_ALPHA_KENYA_VERSION_CODE = 38
-OPPIA_BETA_VERSION_CODE = 39
-OPPIA_GA_VERSION_CODE = 40
+OPPIA_DEV_KITKAT_VERSION_CODE = 41
+OPPIA_DEV_VERSION_CODE = 42
+OPPIA_ALPHA_KITKAT_VERSION_CODE = 43
+OPPIA_ALPHA_VERSION_CODE = 44
+OPPIA_ALPHA_KENYA_VERSION_CODE = 45
+OPPIA_BETA_VERSION_CODE = 46
+OPPIA_GA_VERSION_CODE = 47