diff --git a/src/app/content/hooks/receiveContent.spec.ts b/src/app/content/hooks/receiveContent.spec.ts
index e7127e79cc..802721f4b0 100644
--- a/src/app/content/hooks/receiveContent.spec.ts
+++ b/src/app/content/hooks/receiveContent.spec.ts
@@ -219,5 +219,28 @@ describe('setHead hook', () => {
         ]),
       })));
     });
+
+    it('dispatches sethead with robots:noindex tag if page has noindex set', async() => {
+      store.dispatch(receiveBook(combinedBook));
+      store.dispatch(receivePage({
+        ...page,
+        references: [],
+        noindex: true,
+      }));
+      const bookId = book.id;
+      CANONICAL_MAP[bookId] = [ [bookId, {}] ];
+
+      await hook(receivePage({
+        ...page,
+        references: [],
+        noindex: true,
+      }));
+
+      expect(dispatch).toHaveBeenCalledWith(setHead(expect.objectContaining({
+        meta: expect.arrayContaining([
+          {name: 'robots', content: 'noindex'},
+        ]),
+      })));
+    });
   });
 });
diff --git a/src/app/content/hooks/receiveContent.ts b/src/app/content/hooks/receiveContent.ts
index d3a4d39d1d..00b9e04ce8 100644
--- a/src/app/content/hooks/receiveContent.ts
+++ b/src/app/content/hooks/receiveContent.ts
@@ -77,7 +77,7 @@ const hookBody: ActionHookBody<typeof receivePage | typeof locationChange> = (se
     meta.push({ property: 'og:image', content: book.promote_image.meta.download_url });
   }
 
-  if (book.loadOptions.archiveVersion || book.loadOptions.contentVersion) {
+  if (book.loadOptions.archiveVersion || book.loadOptions.contentVersion || page.noindex) {
     meta.push({ name: 'robots', content: 'noindex' });
   }
 
diff --git a/src/app/content/reducer.ts b/src/app/content/reducer.ts
index d609a74580..42bae76feb 100644
--- a/src/app/content/reducer.ts
+++ b/src/app/content/reducer.ts
@@ -148,6 +148,6 @@ function reduceReceiveBook(state: State, action: ActionType<typeof actions.recei
 
 function reduceReceivePage(state: State, action: ActionType<typeof actions.receivePage>) {
   const loading = omit('page', state.loading);
-  const page = pick(['abstract', 'id', 'title', 'version'], action.payload);
+  const page = pick(['abstract', 'id', 'title', 'version', 'noindex'], action.payload);
   return {...state, loading, page, references: action.payload.references};
 }
diff --git a/src/app/content/types.ts b/src/app/content/types.ts
index d935691c79..bf65c2a001 100644
--- a/src/app/content/types.ts
+++ b/src/app/content/types.ts
@@ -107,6 +107,7 @@ export interface Page {
   id: string;
   title: string;
   slug: string;
+  noindex?: boolean;
 }
 
 export interface ArchiveTreeNode {
@@ -165,6 +166,7 @@ export interface ArchivePage {
   title: string;
   revised: string;
   slug: string;
+  noindex?: boolean;
 }
 
 export type ArchiveContent = ArchivePage | ArchiveBook;