diff --git a/sdk/trace.go b/sdk/trace.go
index 495298ce5..c99851d58 100644
--- a/sdk/trace.go
+++ b/sdk/trace.go
@@ -153,7 +153,55 @@ func (s *span) SetAttributes(attrs ...attribute.KeyValue) {
 	if s == nil || !s.sampled {
 		return
 	}
-	/* TODO: implement */
+
+	// TODO: handle attribute limits.
+
+	setAttributes(s.span.Attributes(), attrs)
+}
+
+func setAttributes(dest pcommon.Map, attrs []attribute.KeyValue) {
+	dest.EnsureCapacity(len(attrs))
+	for _, attr := range attrs {
+		key := string(attr.Key)
+		switch attr.Value.Type() {
+		case attribute.BOOL:
+			dest.PutBool(key, attr.Value.AsBool())
+		case attribute.INT64:
+			dest.PutInt(key, attr.Value.AsInt64())
+		case attribute.FLOAT64:
+			dest.PutDouble(key, attr.Value.AsFloat64())
+		case attribute.STRING:
+			dest.PutStr(key, attr.Value.AsString())
+		case attribute.BOOLSLICE:
+			val := attr.Value.AsBoolSlice()
+			s := dest.PutEmptySlice(key)
+			s.EnsureCapacity(len(val))
+			for _, v := range val {
+				s.AppendEmpty().SetBool(v)
+			}
+		case attribute.INT64SLICE:
+			val := attr.Value.AsInt64Slice()
+			s := dest.PutEmptySlice(key)
+			s.EnsureCapacity(len(val))
+			for _, v := range val {
+				s.AppendEmpty().SetInt(v)
+			}
+		case attribute.FLOAT64SLICE:
+			val := attr.Value.AsFloat64Slice()
+			s := dest.PutEmptySlice(key)
+			s.EnsureCapacity(len(val))
+			for _, v := range val {
+				s.AppendEmpty().SetDouble(v)
+			}
+		case attribute.STRINGSLICE:
+			val := attr.Value.AsStringSlice()
+			s := dest.PutEmptySlice(key)
+			s.EnsureCapacity(len(val))
+			for _, v := range val {
+				s.AppendEmpty().SetStr(v)
+			}
+		}
+	}
 }
 
 func (s *span) End(opts ...trace.SpanEndOption) {
diff --git a/sdk/trace_test.go b/sdk/trace_test.go
index 5d9b0ab42..0c8cd3924 100644
--- a/sdk/trace_test.go
+++ b/sdk/trace_test.go
@@ -32,6 +32,39 @@ var (
 		attribute.StringSlice("string slice", []string{"one", "two"}),
 	}
 
+	pAttrs = func() pcommon.Map {
+		m := pcommon.NewMap()
+		m.PutBool("bool", true)
+		m.PutInt("int", -1)
+		m.PutInt("int64", 43)
+		m.PutDouble("float64", 0.3)
+		m.PutStr("string", "value")
+
+		s := m.PutEmptySlice("bool slice")
+		s.AppendEmpty().SetBool(true)
+		s.AppendEmpty().SetBool(false)
+		s.AppendEmpty().SetBool(true)
+
+		s = m.PutEmptySlice("int slice")
+		s.AppendEmpty().SetInt(-1)
+		s.AppendEmpty().SetInt(-30)
+		s.AppendEmpty().SetInt(328)
+
+		s = m.PutEmptySlice("int64 slice")
+		s.AppendEmpty().SetInt(1030)
+		s.AppendEmpty().SetInt(0)
+		s.AppendEmpty().SetInt(0)
+
+		s = m.PutEmptySlice("float64 slice")
+		s.AppendEmpty().SetDouble(1e9)
+
+		s = m.PutEmptySlice("string slice")
+		s.AppendEmpty().SetStr("one")
+		s.AppendEmpty().SetStr("two")
+
+		return m
+	}()
+
 	spanContext0 = trace.NewSpanContext(trace.SpanContextConfig{
 		TraceID:    trace.TraceID{0x1},
 		SpanID:     trace.SpanID{0x1},
@@ -259,6 +292,22 @@ func TestSpanIsRecording(t *testing.T) {
 	assert.False(t, s.IsRecording(), "unsampled span should not be recorded")
 }
 
+func TestSpanSetAttributes(t *testing.T) {
+	builder := spanBuilder{}
+
+	s := builder.Build()
+	s.SetAttributes(attrs...)
+	assert.Equal(t, pAttrs, s.span.Attributes(), "span attributes not set")
+
+	builder.Options = []trace.SpanStartOption{
+		trace.WithAttributes(attrs[0].Key.Bool(!attrs[0].Value.AsBool())),
+	}
+
+	s = builder.Build()
+	s.SetAttributes(attrs...)
+	assert.Equal(t, pAttrs, s.span.Attributes(), "SpanAttributes did not override")
+}
+
 func TestSpanTracerProvider(t *testing.T) {
 	var s span