diff --git a/src/OpenTelemetry.Instrumentation.SqlClient/Implementation/SqlEventSourceListener.netfx.cs b/src/OpenTelemetry.Instrumentation.SqlClient/Implementation/SqlEventSourceListener.netfx.cs
index a06c77c428c..a2f950b1116 100644
--- a/src/OpenTelemetry.Instrumentation.SqlClient/Implementation/SqlEventSourceListener.netfx.cs
+++ b/src/OpenTelemetry.Instrumentation.SqlClient/Implementation/SqlEventSourceListener.netfx.cs
@@ -153,6 +153,15 @@ private void OnBeginExecute(EventWrittenEventArgs eventData)
                     activity.SetTag(SemanticConventions.AttributeDbStatement, commandText);
                 }
             }
+            
+            try
+            {
+                this.options.Enrich?.Invoke(activity, "OnCustom", eventData.Payload);
+            }
+            catch (Exception ex)
+            {
+                 SqlClientInstrumentationEventSource.Log.EnrichmentException(ex);
+            }
         }
 
         private void OnEndExecute(EventWrittenEventArgs eventData)
diff --git a/src/OpenTelemetry.Instrumentation.SqlClient/SqlClientInstrumentationOptions.cs b/src/OpenTelemetry.Instrumentation.SqlClient/SqlClientInstrumentationOptions.cs
index fdb0e29eff4..eb2e66d0537 100644
--- a/src/OpenTelemetry.Instrumentation.SqlClient/SqlClientInstrumentationOptions.cs
+++ b/src/OpenTelemetry.Instrumentation.SqlClient/SqlClientInstrumentationOptions.cs
@@ -136,14 +136,14 @@ public class SqlClientInstrumentationOptions
         /// raw <c>SqlCommand</c> object.
         /// </summary>
         /// <remarks>
-        /// <para><b>Enrich is only executed on .NET and .NET Core
+        /// <para><b>Enrich is only executed on .NET Framework and .NET
         /// runtimes.</b></para>
         /// The parameters passed to the enrich action are:
         /// <list type="number">
         /// <item>The <see cref="Activity"/> being enriched.</item>
         /// <item>The name of the event. Currently only <c>"OnCustom"</c> is
         /// used but more events may be added in the future.</item>
-        /// <item>The raw <c>SqlCommand</c> object from which additional
+        /// <item>The raw <c>SqlCommand</c> object (.NET) or Event payload (.NET Framework) from which additional
         /// information can be extracted to enrich the <see
         /// cref="Activity"/>.</item>
         /// </list>