diff --git a/Makefile b/Makefile
index ca69df84..94282a70 100644
--- a/Makefile
+++ b/Makefile
@@ -74,4 +74,4 @@ add-tag:
 push-tag:
 	@[ "${TAG}" ] || ( echo ">> env var TAG is not set"; exit 1 )
 	@echo "Pushing tag ${TAG}"
-	@git push upstream ${TAG}
+	@git push git@github.com:open-telemetry/opentelemetry-collector-releases.git ${TAG}