diff --git a/.github/workflows/build-and-test.yml b/.github/workflows/build-and-test.yml
index c472a5c9f7a..73eb421a0ea 100644
--- a/.github/workflows/build-and-test.yml
+++ b/.github/workflows/build-and-test.yml
@@ -3,14 +3,14 @@ on:
   push:
     branches: [master]
     tags:
-      - v[0-9]+.[0-9]+.[0-9]+
+      - 'v[0-9]+.[0-9]+.[0-9]+*'
   pull_request:
+env:
+  TEST_RESULTS: testbed/tests/results/junit/results.xml
 
 jobs:
   windows-test:
     runs-on: windows-latest
-    env:
-      TEST_RESULTS: testbed/tests/results/junit/results.xml
     steps:
       - name: Checkout Repo
         uses: actions/checkout@v2
@@ -18,12 +18,12 @@ jobs:
         uses: actions/setup-go@v2.1.3
         with:
           go-version: 1.15
-      - name: Setup env
+      - name: Setup Environment
         run: |
           echo "GOPATH=$(go env GOPATH)" >> $GITHUB_ENV
           echo "$(go env GOPATH)/bin" >> $GITHUB_PATH
         shell: bash
-      - name: Restore module cache
+      - name: Cache Modules
         uses: actions/cache@v2
         env:
           cache-name: cache-go-modules
@@ -32,7 +32,7 @@ jobs:
           key: go-pkg-mod-${{ runner.os }}-${{ hashFiles('./go.mod') }}
       - name: Run Unit tests
         run: go test ./...
-      - name: GitHub issue generator
+      - name: GitHub Issue Generator
         if: ${{ failure() && github.ref == 'ref/head/master' }}
         run: |
           go run cmd/issuegenerator/main.go $TEST_RESULTS
@@ -47,11 +47,11 @@ jobs:
         uses: actions/setup-go@v2.1.3
         with:
           go-version: 1.15
-      - name: Setup env
+      - name: Setup Environment
         run: |
           echo "GOPATH=$(go env GOPATH)" >> $GITHUB_ENV
           echo "$(go env GOPATH)/bin" >> $GITHUB_PATH
-      - name: Restore module cache
+      - name: Cache Modules
         uses: actions/cache@v2
         env:
           cache-name: cache-go-modules
@@ -60,32 +60,18 @@ jobs:
           key: go-pkg-mod-${{ runner.os }}-${{ hashFiles('./go.mod') }}
       - name: Install tools
         run: make install-tools
-      - name: split loadtest jobs
+      - name: Split Loadtest Jobs
         id: splitloadtest
-        run: |
-          TESTS="$(make -s testbed-list-loadtest | xargs echo|sed 's/ /|/g')"
-          TESTS=(${TESTS//|/ })
-          MATRIX="{\"include\":["
-          curr=""
-          for i in "${!TESTS[@]}"; do
-            if (( i > 0 && i % 2 == 0 )); then
-              curr+="|${TESTS[$i]}"
-            else
-              if [ -n "$curr" ] && (( i>1 )); then
-                MATRIX+=",{\"test\":\"$curr\"}"
-              elif [ -n "$curr" ]; then
-                MATRIX+="{\"test\":\"$curr\"}"
-              fi
-              curr="${TESTS[$i]}"
-            fi
-          done
-          MATRIX+="]}"
-          echo "::set-output name=matrix::$MATRIX"
-      - name: Upload tool binaries
+        run: ./.github/workflows/scripts/setup_load_tests.sh
+      - name: Add Execute Permissions to Binaries
+        run: chmod -R +x /home/runner/go/bin
+      - name: Create Tool Binaries Archive
+        run: tar -cvf tool-bin.tar /home/runner/go/bin
+      - name: Upload Tool Binaries
         uses: actions/upload-artifact@v1
         with:
           name: tool-binaries
-          path: /home/runner/go/bin
+          path: ./tool-bin.tar
   lint:
     runs-on: ubuntu-latest
     needs: [setup-environment]
@@ -96,24 +82,23 @@ jobs:
         uses: actions/setup-go@v2.1.3
         with:
           go-version: 1.15
-      - name: Setup env
+      - name: Setup Environment
         run: |
           echo "GOPATH=$(go env GOPATH)" >> $GITHUB_ENV
           echo "$(go env GOPATH)/bin" >> $GITHUB_PATH
-      - name: Restore module cache
+      - name: Cache Modules
         uses: actions/cache@v2
         env:
           cache-name: cache-go-modules
         with:
           path: /home/runner/go/pkg/mod
           key: go-pkg-mod-${{ runner.os }}-${{ hashFiles('./go.mod') }}
-      - name: Download tool binaries
-        uses: actions/download-artifact@v2
+      - name: Download Tool Binaries
+        uses: actions/download-artifact@v1
         with:
           name: tool-binaries
-          path: /home/runner/go/bin
-      - name: Add execute permissions to tool binaries
-        run: chmod -R +x /home/runner/go/bin
+      - name: Extract Tool Binaries Archive
+        run: tar -xvf tool-binaries/tool-bin.tar -C /
       - name: Lint
         run: make -j4 gochecklicense goimpi golint gomisspell
       - name: Gen Metadata
@@ -130,39 +115,38 @@ jobs:
         uses: actions/setup-go@v2.1.3
         with:
           go-version: 1.15
-      - name: Setup env
+      - name: Setup Environment
         run: |
           echo "GOPATH=$(go env GOPATH)" >> $GITHUB_ENV
           echo "$(go env GOPATH)/bin" >> $GITHUB_PATH
-      - name: Restore module cache
+      - name: Cache Modules
         uses: actions/cache@v2
         env:
           cache-name: cache-go-modules
         with:
           path: /home/runner/go/pkg/mod
           key: go-pkg-mod-${{ runner.os }}-${{ hashFiles('./go.mod') }}
-      - name: Download tool binaries
-        uses: actions/download-artifact@v2
+      - name: Download Tool Binaries
+        uses: actions/download-artifact@v1
         with:
           name: tool-binaries
-          path: /home/runner/go/bin
-      - name: Add execute permissions to tool binaries
-        run: chmod -R +x /home/runner/go/bin
-      - name: Build collector for all archs
+      - name: Extract Tool Binaries Archive
+        run: tar -xvf tool-binaries/tool-bin.tar -C /
+      - name: Build Collector for All Architectures
         run: grep ^binaries-all-sys Makefile|fmt -w 1|tail -n +2|xargs make
-      - name: Upload collector binaries
+      - name: Create Collector Binaries Archive
+        run: tar -cvf bin.tar ./bin
+      - name: Upload Collector Binaries
         uses: actions/upload-artifact@v1
         with:
           name: collector-binaries
-          path: ./bin
+          path: ./bin.tar
   loadtest:
     runs-on: ubuntu-latest
     needs: [setup-environment]
     strategy:
       fail-fast: false
-      matrix: ${{ fromJson(needs.setup-environment.outputs.matrix) }}
-    env:
-      TEST_RESULTS: testbed/tests/results/junit/results.xml
+      matrix: ${{ fromJson(needs.loadtestpre.outputs.matrix) }}
     steps:
       - name: Checkout Repo
         uses: actions/checkout@v2
@@ -170,24 +154,23 @@ jobs:
         uses: actions/setup-go@v2.1.3
         with:
           go-version: 1.15
-      - name: Download tool binaries
-        uses: actions/download-artifact@v2
-        with:
-          name: tool-binaries
-          path: /home/runner/go/bin
-      - name: Add execute permissions to tool binaries
-        run: chmod -R +x /home/runner/go/bin
-      - name: Setup env
+      - name: Setup Environment
         run: |
           echo "GOPATH=$(go env GOPATH)" >> $GITHUB_ENV
           echo "$(go env GOPATH)/bin" >> $GITHUB_PATH
-      - name: Restore module cache
+      - name: Cache Modules
         uses: actions/cache@v2
         env:
           cache-name: cache-go-modules
         with:
           path: /home/runner/go/pkg/mod
           key: go-pkg-mod-${{ runner.os }}-${{ hashFiles('./go.mod') }}
+      - name: Download Tool Binaries
+        uses: actions/download-artifact@v1
+        with:
+          name: tool-binaries
+      - name: Extract Tool Binaries Archive
+        run: tar -xvf tool-binaries/tool-bin.tar -C /
       - name: Install fluentbit
         if: ${{ contains(matrix.test, 'Log10kDPS') }}
         run: |
@@ -200,26 +183,24 @@ jobs:
         run: make testbed-loadtest
         env:
           TEST_ARGS: "-test.run=${{ matrix.test }}"
-      - name: Create test result archive # some test results have invalid characters
+      - name: Create Test Result Archive # some test results have invalid characters
         if: ${{ failure() || success() }}
         continue-on-error: true
         run: tar -cvf test_results.tar testbed/tests/results
-      - name: Upload test results
+      - name: Upload Test Results
         if: ${{ failure() || success() }}
         continue-on-error: true
         uses: actions/upload-artifact@v1
         with:
           name: test-results
           path: test_results.tar
-      - name: GitHub issue generator
+      - name: GitHub Issue Generator
         if: ${{ failure() && github.ref == 'ref/head/master' }}
         run: |
           go run cmd/issuegenerator/main.go $TEST_RESULTS
   correctness:
     runs-on: ubuntu-latest
     needs: [setup-environment]
-    env:
-      TEST_RESULTS: testbed/tests/results/junit/results.xml
     steps:
       - name: Checkout Repo
         uses: actions/checkout@v2
@@ -227,27 +208,26 @@ jobs:
         uses: actions/setup-go@v2.1.3
         with:
           go-version: 1.15
-      - name: Download tool binaries
-        uses: actions/download-artifact@v2
-        with:
-          name: tool-binaries
-          path: /home/runner/go/bin
-      - name: Setup env
+      - name: Setup Environment
         run: |
           echo "GOPATH=$(go env GOPATH)" >> $GITHUB_ENV
           echo "$(go env GOPATH)/bin" >> $GITHUB_PATH
-      - name: Add execute permissions to tool binaries
-        run: chmod -R +x /home/runner/go/bin
-      - name: Restore module cache
+      - name: Cache Modules
         uses: actions/cache@v2
         env:
           cache-name: cache-go-modules
         with:
           path: /home/runner/go/pkg/mod
           key: go-pkg-mod-${{ runner.os }}-${{ hashFiles('./go.mod') }}
+      - name: Download Tool Binaries
+        uses: actions/download-artifact@v1
+        with:
+          name: tool-binaries
+      - name: Extract Tool Binaries Archive
+        run: tar -xvf tool-binaries/tool-bin.tar -C /
       - name: Loadtest
         run: make testbed-correctness
-      - name: GitHub issue generator
+      - name: GitHub Issue Generator
         if: ${{ failure() && github.ref == 'ref/head/master' }}
         run: |
           go run cmd/issuegenerator/main.go $TEST_RESULTS
@@ -267,7 +247,7 @@ jobs:
         uses: actions/setup-go@v2.1.3
         with:
           go-version: 1.15
-      - name: Setup env
+      - name: Setup Environment
         run: |
           echo "GOPATH=$(go env GOPATH)" >> $GITHUB_ENV
           echo "$(go env GOPATH)/bin" >> $GITHUB_PATH
@@ -276,30 +256,23 @@ jobs:
         uses: actions/setup-ruby@v1
         with:
           ruby-version: '2.6'
-      - name: Install fpm and dependencies
+      - name: Install fpm
         run: gem install --no-document fpm -v 1.11.0
-      - name: Download tool binaries
-        uses: actions/download-artifact@v2
+      - name: Download Tool Binaries
+        uses: actions/download-artifact@v1
         with:
           name: tool-binaries
-          path: /home/runner/go/bin
-      - name: Download collector binaries
-        uses: actions/download-artifact@v2
+      - name: Download Collector Binaries
+        uses: actions/download-artifact@v1
         with:
           name: collector-binaries
-          path: ./bin
-      - name: Add execute permissions to downloaded binaries
+      - name: Extract Binaries Archive
         run: |
-          chmod -R +x /home/runner/go/bin
-          chmod -R +x ./bin
+          tar -xvf tool-binaries/tool-bin.tar -C /
+          tar -xvf collector-binaries/bin.tar
       - name: Set Release Tag
         id: github_tag
-        run: |
-          TAG="${GITHUB_REF##*/}"
-          if [[ $TAG =~ ^v[0-9]+\.[0-9]+\.[0-9]+.* ]]
-          then
-            echo "::set-output name=tag::$TAG"
-          fi
+        run: ./.github/workflows/scripts/set_release_tag.sh
       - name: Build ${{ matrix.package_type }} amd64 package
         run: ./internal/buildscripts/packaging/fpm/${{ matrix.package_type }}/build.sh "${{ steps.github_tag.outputs.tag }}" "amd64" "./dist/"
       - name: Build ${{ matrix.package_type }} arm64 package
@@ -316,3 +289,177 @@ jobs:
         with:
           name: build-packages
           path: ./dist
+  windows-msi:
+    runs-on: windows-latest
+    needs: [cross-compile]
+    steps:
+      - name: Checkout Repo
+        uses: actions/checkout@v2
+        with:
+          fetch-depth: 0
+      - name: Setup Go
+        uses: actions/setup-go@v2.1.3
+        with:
+          go-version: 1.15
+      - name: Setup Environment
+        run: |
+          echo "GOPATH=$(go env GOPATH)" >> $GITHUB_ENV
+          echo "$(go env GOPATH)/bin" >> $GITHUB_PATH
+          mkdir bin/
+      - name: Cache Modules
+        uses: actions/cache@v2
+        env:
+          cache-name: cache-go-modules
+        with:
+          path: \Users\runneradmin\go\pkg\mod
+          key: go-pkg-mod-${{ runner.os }}-${{ hashFiles('./go.mod') }}
+      - name: Download Binaries
+        uses: actions/download-artifact@v1
+        with:
+          name: collector-binaries
+      - name: Extract Binaries Archive
+        run: tar -xvf collector-binaries/bin.tar
+      - name: Install Wix Toolset
+        run: .\internal\buildscripts\packaging\msi\make.ps1 Install-Tools
+      - name: Build MSI
+        run: |
+          $Version = if ($env:GITHUB_REF -match '^refs/tags/(\d+\.\d+\.\d+)') { $Matches[1] } else { "0.0.1" }
+          .\internal\buildscripts\packaging\msi\make.ps1 New-MSI -Version $Version
+      - name: Validate MSI
+        run: .\internal\buildscripts\packaging\msi\make.ps1 Confirm-MSI
+      - name: Upload MSI
+        uses: actions/upload-artifact@v1
+        with:
+          name: msi-binaries
+          path: ./dist
+  publish-dev:
+    runs-on: ubuntu-latest
+    needs: [build-package, windows-msi]
+    if: (github.ref == 'refs/heads/master' || startsWith(github.ref, 'refs/tags/')) && github.repository == 'open-telemetry/opentelemetry-collector'
+    steps:
+      - name: Checkout Repo
+        uses: actions/checkout@v2
+      - name: Setup Go
+        uses: actions/setup-go@v2.1.3
+        with:
+          go-version: 1.15
+      - name: Setup Environment
+        run: |
+          echo "GOPATH=$(go env GOPATH)" >> $GITHUB_ENV
+          echo "$(go env GOPATH)/bin" >> $GITHUB_PATH
+          mkdir bin/ dist/
+      - name: Download Tool Binaries
+        uses: actions/download-artifact@v1
+        with:
+          name: tool-binaries
+      - name: Download Binaries
+        uses: actions/download-artifact@v1
+        with:
+          name: collector-binaries
+      - name: Extract Binaries Archive
+        run: |
+          tar -xvf tool-binaries/tool-bin.tar -C /
+          tar -xvf collector-binaries/bin.tar
+      - name: Download Packages
+        uses: actions/download-artifact@v1
+        with:
+          name: build-packages
+          path: ./dist
+      - name: Download MSI Packages
+        uses: actions/download-artifact@v1
+        with:
+          name: msi-binaries
+          path: ./dist
+      - name: Add Execute Permissions to Binaries
+        run: chmod -R +x ./dist
+      - name: Verify Distribution Files Exist
+        id: check
+        run: ./.github/workflows/scripts/verify-dist-files-exist.sh
+      - name: Build Docker Image
+        if: steps.check.outputs.passed == 'true'
+        run: |
+            make docker-otelcol
+            docker tag otelcol:latest otel/opentelemetry-collector-dev:$GITHUB_SHA
+            docker tag otelcol:latest otel/opentelemetry-collector-dev:latest
+      - name: Push Docker Image
+        if: steps.check.outputs.passed == 'true'
+        run: |
+            docker login -u $DOCKER_USERNAME -p $DOCKER_PASSWORD
+            docker push otel/opentelemetry-collector-dev:$GITHUB_SHA
+            docker push otel/opentelemetry-collector-dev:latest
+        env:
+          DOCKER_USERNAME: ${{ secrets.DOCKER_USERNAME}}
+          DOCKER_PASSWORD: ${{ secrets.DOCKER_PASSWORD}}
+  publish-stable:
+    runs-on: ubuntu-latest
+    needs: [build-package, windows-msi]
+    if: startsWith(github.ref, 'refs/tags/') && github.repository == 'open-telemetry/opentelemetry-collector'
+    steps:
+      - name: Checkout Repo
+        uses: actions/checkout@v2
+      - name: Setup Go
+        uses: actions/setup-go@v2.1.3
+        with:
+          go-version: 1.15
+      - name: Setup Environment
+        run: |
+          echo "GOPATH=$(go env GOPATH)" >> $GITHUB_ENV
+          echo "$(go env GOPATH)/bin" >> $GITHUB_PATH
+          mkdir bin/ dist/
+      - name: Download Tool Binaries
+        uses: actions/download-artifact@v1
+        with:
+          name: tool-binaries
+      - name: Download Binaries
+        uses: actions/download-artifact@v1
+        with:
+          name: collector-binaries
+      - name: Extract Binaries Archive
+        run: |
+          tar -xvf tool-binaries/tool-bin.tar -C /
+          tar -xvf collector-binaries/bin.tar
+      - name: Download Packages
+        uses: actions/download-artifact@v1
+        with:
+          name: build-packages
+          path: ./dist
+      - name: Download MSI Packages
+        uses: actions/download-artifact@v1
+        with:
+          name: msi-binaries
+          path: ./dist
+      - name: Add Execute Permissions to Binaries
+        run: chmod -R +x ./dist
+      - name: Verify Distribution Files Exist
+        id: check
+        run: ./.github/workflows/scripts/verify-dist-files-exist.sh
+      - name: Set Release Tag
+        id: github_tag
+        run: ./.github/workflows/scripts/set_release_tag.sh
+      - name: Build Docker Image
+        if: steps.check.outputs.passed == 'true'
+        run: |
+            make docker-otelcol
+            docker tag otelcol:latest otel/opentelemetry-collector:$RELEASE_TAG
+            docker tag otelcol:latest otel/opentelemetry-collector:latest
+        env:
+          RELEASE_TAG: ${{ steps.github_tag.outputs.tag }}
+      - name: Push Docker Image
+        if: steps.check.outputs.passed == 'true'
+        run: |
+            docker login -u $DOCKER_USERNAME -p $DOCKER_PASSWORD
+            docker push otel/opentelemetry-collector:$RELEASE_TAG
+            docker push otel/opentelemetry-collector:latest
+        env:
+          DOCKER_USERNAME: ${{ secrets.DOCKER_USERNAME}}
+          DOCKER_PASSWORD: ${{ secrets.DOCKER_PASSWORD}}
+          RELEASE_TAG: ${{ steps.github_tag.outputs.tag }}
+      - name: Create Github Release
+        if: steps.check.outputs.passed == 'true'
+        run: |
+          cp bin/* dist/
+          cd dist && shasum -a 256 * > checksums.txt
+          ghr -t $GITHUB_TOKEN -u "GitHub Action" -r opentelemetry-collector --replace $RELEASE_TAG dist/
+        env:
+          GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
+          RELEASE_TAG: ${{ steps.github_tag.outputs.tag }}
diff --git a/.github/workflows/scripts/set_release_tag.sh b/.github/workflows/scripts/set_release_tag.sh
new file mode 100755
index 00000000000..71017cc78eb
--- /dev/null
+++ b/.github/workflows/scripts/set_release_tag.sh
@@ -0,0 +1,5 @@
+TAG="${GITHUB_REF##*/}"
+if [[ $TAG =~ ^v[0-9]+\.[0-9]+\.[0-9]+.* ]]
+then
+    echo "::set-output name=tag::$TAG"
+fi
diff --git a/.github/workflows/scripts/setup_load_tests.sh b/.github/workflows/scripts/setup_load_tests.sh
new file mode 100755
index 00000000000..ab23a2d0f1a
--- /dev/null
+++ b/.github/workflows/scripts/setup_load_tests.sh
@@ -0,0 +1,18 @@
+TESTS="$(make -s testbed-list-loadtest | xargs echo|sed 's/ /|/g')"
+TESTS=(${TESTS//|/ })
+MATRIX="{\"include\":["
+curr=""
+for i in "${!TESTS[@]}"; do
+if (( i > 0 && i % 2 == 0 )); then
+    curr+="|${TESTS[$i]}"
+else
+    if [ -n "$curr" ] && (( i>1 )); then
+    MATRIX+=",{\"test\":\"$curr\"}"
+    elif [ -n "$curr" ]; then
+    MATRIX+="{\"test\":\"$curr\"}"
+    fi
+    curr="${TESTS[$i]}"
+fi
+done
+MATRIX+="]}"
+echo "::set-output name=matrix::$MATRIX"
\ No newline at end of file
diff --git a/.github/workflows/scripts/verify-dist-files-exist.sh b/.github/workflows/scripts/verify-dist-files-exist.sh
new file mode 100755
index 00000000000..f8cee1fb3aa
--- /dev/null
+++ b/.github/workflows/scripts/verify-dist-files-exist.sh
@@ -0,0 +1,23 @@
+files=(
+    bin/otelcol_darwin_amd64
+    bin/otelcol_linux_arm64
+    bin/otelcol_linux_amd64
+    bin/otelcol_windows_amd64.exe
+    dist/otel-collector-*arm64.rpm
+    dist/otel-collector_*amd64.deb
+    dist/otel-collector-*x86_64.rpm
+    dist/otel-collector_*arm64.deb
+    dist/otel-collector-*amd64.msi
+);
+for f in "${files[@]}"
+do
+    if [[ ! -f $f ]]
+    then
+        echo "$f does not exist."
+        echo "::set-output name=passed::false"
+        echo "::set-output name=failed::true"
+        exit 0 
+    fi
+done
+echo "::set-output name=passed::true"
+echo "::set-output name=failed::false"
diff --git a/internal/buildscripts/packaging/msi/make.ps1 b/internal/buildscripts/packaging/msi/make.ps1
index 6eff43433f9..8d78d4efd1a 100644
--- a/internal/buildscripts/packaging/msi/make.ps1
+++ b/internal/buildscripts/packaging/msi/make.ps1
@@ -35,7 +35,11 @@ function Install-Tools {
     $ProgressPreference = $OriginalPref
 
     choco install wixtoolset -y
-    setx /m PATH "%PATH%;C:\Program Files (x86)\WiX Toolset v3.11\bin"
+    if(-not (Test-Path env:GITHUB_SHA)) {
+        setx /m PATH "%PATH%;C:\Program Files (x86)\WiX Toolset v3.11\bin"
+    } else {
+        echo "C:\Program Files (x86)\WiX Toolset v3.11\bin" | Out-File -FilePath $env:GITHUB_PATH -Encoding utf8 -Append
+    }
     refreshenv
 }
 
@@ -65,10 +69,8 @@ function Confirm-MSI {
     # start service
     Start-Service otelcol
 
-    # uninstall msi, validate service is uninstalled
+    # uninstall msi
     Start-Process -Wait msiexec "/x `"$msipath`" /qn"
-    sc.exe query state=all | findstr "otelcol" | Out-Null
-    if ($LASTEXITCODE -ne 1) { Throw "otelcol service failed to uninstall" }
 }
 
 $sb = [scriptblock]::create("$Target")