diff --git a/README.md b/README.md
index 1ef430d..de7d344 100644
--- a/README.md
+++ b/README.md
@@ -4,15 +4,176 @@
 
 ## About this project
 
-*Insert a short description of your project here...*
+`mpas-product-controller` is the main component for the MPAS system. It reconciles deployments, targets and is responsible for validating configuration
+changes made by product authors.
 
-## Requirements and Setup
+## Functionality
 
-*Insert a short description what is required to get your project running...*
+### ProductDescription
 
-## Support, Feedback, Contributing
+A component is considered MPAS ready if it contains a valid `ProductDescription`. A valid product description might look something like this:
 
-This project is open to feature requests/suggestions, bug reports etc. via [GitHub issues](https://github.com/SAP/<your-project>/issues). Contribution and feedback are encouraged and always welcome. For more information about how to contribute, the project structure, as well as additional contribution information, see our [Contribution Guidelines](CONTRIBUTING.md).
+```yaml
+apiVersion: meta.mpas.ocm.software/v1alpha1
+kind: ProductDescription
+metadata:
+  name: weave-gitops
+spec:
+  description: Weave GitOps is a powerful extension to Flux, a leading GitOps engine and CNCF project. Weave GitOps provides insights into your application deployments, and makes continuous delivery with GitOps easier to adopt and scale across your teams.
+  pipelines:
+  - name: wego
+    targetRoleName: ingress
+    source:
+      name: manifests
+      version: 1.0.0
+    localization:
+      name: config
+      version: 1.0.0
+    configuration:
+      rules:
+        name: config
+        version: 1.0.0
+      readme:
+        name: instructions
+        version: 1.0.0
+    validation:
+      name: validation
+      version: 1.0.0
+  targetRoles:
+  - name: ingress
+    type: kubernetes
+    selector:
+      matchLabels:
+        target.mpas.ocm.software/ingress-enabled: "true"
+```
+
+in series.
+
+#### source
+
+Defines the source item from which to fetch the component. This can be either a ComponentVersion or a Snapshot.
+
+#### localization
+
+Localization defines localization rules that will be applied to the component before any configuration can occur.
+
+#### configuration
+
+Configuration contains config rules for the component. It also includes a README which will be put into the final
+README of the pull request that is generated later for the product.
+
+#### validation
+
+Validation rules contains rules that are applied to the config object.
+
+#### targetRoles
+
+Target roles defines rules for picking a target to use for deploying this resource.
+
+### ProductDeployment
+
+A `ProductDeployment` is generated using a [ProductDeploymentGenerator](#productdeploymentgenerator). It contains the steps taken from the description and translates it into a reconcileable object. It might looks something like this:
+
+```yaml
+apiVersion: mpas.ocm.software/v1alpha1
+kind: ProductDeployment
+metadata:
+  creationTimestamp: null
+  name: test-product-deployment
+  namespace: test-namespace
+spec:
+  component:
+    name: github.com/open-component-model/mpas
+    registry:
+      url: https://github.com/open-component-model/source
+    version: v0.0.1
+  pipelines:
+  - configuration:
+      rules:
+        name: config
+        referencePath:
+        - name: backend
+        version: 1.0.0
+    localization:
+      name: config
+      referencePath:
+      - name: backend
+      version: 1.0.0
+    name: backend
+    resource:
+      name: manifests
+      referencePath:
+      - name: backend
+      version: 1.0.0
+    targetRole:
+      selector:
+        matchLabels:
+          target.mpas.ocm.software/ingress-enabled: "true"
+      type: kubernetes
+    validation:
+      name: validation
+      referencePath:
+      - name: backend
+      version: 1.0.0
+  serviceAccountName: test-service-account
+status: {}
+```
+
+### ProductDeploymentPipelines
+
+Pipelines are an intermediate object that is used to execute each object from a productdeployment.
+
+Each pipeline corresponds to one object and will create the necessary objects to satisfy that pipeline. For example, creating Localization resources.
+
+### ProductDeploymentGenerator
+
+A generator takes a [Subscription](https://github.com/open-component-model/replication-controller#usage) and retrieves the component from the destination location.
+It then fetches the product description and generates a [ProductDeployment](#productdeployment) out of it. A `ProductDeploymentGenerator` might look something like this:
+
+```yaml
+apiVersion: mpas.ocm.software/v1alpha1
+kind: ProductDeploymentGenerator
+metadata:
+  name: weave-gitops
+  namespace: mpas-ocm-applications
+spec:
+  interval: 1m
+  serviceAccountName: mpas-ocm-applications
+  subscriptionRef:
+    name: weave-gitops-subscription
+    namespace: mpas-ocm-applications
+```
+
+### Target
+
+A Target defines where the end result should be deployed to. The end result is usually a set of manifests or a tar file; it depends on the pipeline.
+But whatever it is, the target will decide where to put it and how to get it there.
+
+A Kubernetes based target might look something like this:
+
+```yaml
+apiVersion: mpas.ocm.software/v1alpha1
+kind: Target
+metadata:
+  name: kubernetes-target
+  namespace: mpas-system
+  labels:
+    target.mpas.ocm.software/ingress-enabled: "true" # DO NOT CHANGE. expected by the component for target selection.
+spec:
+  type: kubernetes
+  access:
+    targetNamespace: default
+```
+
+The labels define the capabilities of this Target. Access is up to the target environment to be defined.
+
+A Kubernetes target may define additional an additional kube config and the target namespace to deploy the endresult into.
+
+### Validation
+
+Validation defines rules for validating configuration objects.
+
+Defintion pending...
 
 ## Code of Conduct