diff --git a/README.md b/README.md
index 88e82b9978c30..4dfb15da0be27 100644
--- a/README.md
+++ b/README.md
@@ -1,7 +1,7 @@
 <p style="text-align: center;">
   <picture>
     <source media="(prefers-color-scheme: dark)" srcset="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-dark.svg">
-    <img alt="Nx - Smart, Fast and Extensible Build System" src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-light.svg" width="100%">
+    <img alt="Nx - Smart Monorepos · Fast CI" src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-light.svg" width="100%">
   </picture>
 </p>
 
@@ -19,9 +19,9 @@
 
 <hr>
 
-# Smart, Fast and Extensible Build System
+# Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 A few links to help you get started:
 
@@ -32,7 +32,7 @@ A few links to help you get started:
 - [Blog Posts About Nx](https://blog.nrwl.io/nx/home)
 
 <p style="text-align: center;"><a href="https://nx.dev/#learning-materials" target="_blank" rel="noreferrer"><img src="./images/nx-courses-and-videos.svg" 
-width="100%" alt="Nx - Smart, Fast and Extensible Build System"></a></p>
+width="100%" alt="Nx - Smart Monorepos · Fast CI"></a></p>
 
 # Engage with the Core Team and the Community
 
diff --git a/docs/generated/manifests/nx-api.json b/docs/generated/manifests/nx-api.json
index df66aa5f7560e..e2c22cf23f067 100644
--- a/docs/generated/manifests/nx-api.json
+++ b/docs/generated/manifests/nx-api.json
@@ -421,7 +421,7 @@
     "githubRoot": "https://github.com/nrwl/nx/blob/master",
     "name": "create-nx-workspace",
     "packageName": "create-nx-workspace",
-    "description": "Smart, Fast and Extensible Build System",
+    "description": "Smart Monorepos · Fast CI",
     "documents": {},
     "root": "/packages/create-nx-workspace",
     "source": "/packages/create-nx-workspace/src",
diff --git a/docs/generated/packages-metadata.json b/docs/generated/packages-metadata.json
index bec0b277800c0..37099f184f5a1 100644
--- a/docs/generated/packages-metadata.json
+++ b/docs/generated/packages-metadata.json
@@ -416,7 +416,7 @@
     "source": "/packages/create-nx-plugin/src"
   },
   {
-    "description": "Smart, Fast and Extensible Build System",
+    "description": "Smart Monorepos · Fast CI",
     "documents": [],
     "executors": [],
     "generators": [],
diff --git a/docs/packages.json b/docs/packages.json
index 46ad788fe4361..1e85f60e6e03e 100644
--- a/docs/packages.json
+++ b/docs/packages.json
@@ -60,7 +60,7 @@
   {
     "name": "create-nx-workspace",
     "packageName": "create-nx-workspace",
-    "description": "Smart, Fast and Extensible Build System",
+    "description": "Smart Monorepos · Fast CI",
     "path": "generated/packages/create-nx-workspace.json",
     "schemas": { "executors": [], "generators": [] }
   },
diff --git a/nx-dev/feature-doc-viewer/src/lib/doc-viewer.tsx b/nx-dev/feature-doc-viewer/src/lib/doc-viewer.tsx
index 1c5e9ef2f1b1b..f42552eabf14f 100644
--- a/nx-dev/feature-doc-viewer/src/lib/doc-viewer.tsx
+++ b/nx-dev/feature-doc-viewer/src/lib/doc-viewer.tsx
@@ -64,14 +64,14 @@ export function DocViewer({
         title={vm.title + ' | Nx'}
         description={
           vm.description ??
-          'Next generation build system with first class monorepo support and powerful integrations.'
+          'Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.'
         }
         openGraph={{
           url: 'https://nx.dev' + router.asPath,
           title: vm.title,
           description:
             vm.description ??
-            'Next generation build system with first class monorepo support and powerful integrations.',
+            'Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.',
           images: [
             {
               url: `https://nx.dev/images/open-graph/${router.asPath
@@ -81,7 +81,7 @@ export function DocViewer({
               }`,
               width: 1600,
               height: 800,
-              alt: 'Nx: Smart, Fast and Extensible Build System',
+              alt: 'Nx: Smart Monorepos · Fast CI',
               type: 'image/jpeg',
             },
           ],
diff --git a/nx-dev/feature-package-schema-viewer/src/lib/package-schema-list.tsx b/nx-dev/feature-package-schema-viewer/src/lib/package-schema-list.tsx
index aecf94aaf969d..a3ecb1dac3d5e 100644
--- a/nx-dev/feature-package-schema-viewer/src/lib/package-schema-list.tsx
+++ b/nx-dev/feature-package-schema-viewer/src/lib/package-schema-list.tsx
@@ -61,7 +61,7 @@ export function PackageSchemaList({
               url: vm.seo.imageUrl,
               width: 1600,
               height: 800,
-              alt: 'Nx: Smart, Fast and Extensible Build System',
+              alt: 'Nx: Smart Monorepos · Fast CI',
               type: 'image/jpeg',
             },
           ],
diff --git a/nx-dev/feature-package-schema-viewer/src/lib/package-schema-sub-list.tsx b/nx-dev/feature-package-schema-viewer/src/lib/package-schema-sub-list.tsx
index b1dc7d2add5ce..fdfa831dd70e0 100644
--- a/nx-dev/feature-package-schema-viewer/src/lib/package-schema-sub-list.tsx
+++ b/nx-dev/feature-package-schema-viewer/src/lib/package-schema-sub-list.tsx
@@ -62,7 +62,7 @@ export function PackageSchemaSubList({
               url: vm.seo.imageUrl,
               width: 1600,
               height: 800,
-              alt: 'Nx: Smart, Fast and Extensible Build System',
+              alt: 'Nx: Smart Monorepos · Fast CI',
               type: 'image/jpeg',
             },
           ],
diff --git a/nx-dev/feature-package-schema-viewer/src/lib/package-schema-viewer.tsx b/nx-dev/feature-package-schema-viewer/src/lib/package-schema-viewer.tsx
index 978066060a0a2..2e6f90fbe886b 100644
--- a/nx-dev/feature-package-schema-viewer/src/lib/package-schema-viewer.tsx
+++ b/nx-dev/feature-package-schema-viewer/src/lib/package-schema-viewer.tsx
@@ -26,7 +26,7 @@ export function PackageSchemaViewer({
     seo: {
       title: `${pkg.packageName}:${schema.name} | Nx`,
       description:
-        'Next generation build system with first class monorepo support and powerful integrations.',
+        'Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.',
       imageUrl: `https://nx.dev/images/open-graph/${router.asPath
         .replace('/', '')
         .replace(/\//gi, '-')}.jpg`,
@@ -56,7 +56,7 @@ export function PackageSchemaViewer({
               url: vm.seo.imageUrl,
               width: 1600,
               height: 800,
-              alt: 'Nx: Smart, Fast and Extensible Build System',
+              alt: 'Nx: Smart Monorepos · Fast CI',
               type: 'image/jpeg',
             },
           ],
diff --git a/nx-dev/nx-dev/pages/_app.tsx b/nx-dev/nx-dev/pages/_app.tsx
index 510293c6597c3..6ca89d0d65d02 100644
--- a/nx-dev/nx-dev/pages/_app.tsx
+++ b/nx-dev/nx-dev/pages/_app.tsx
@@ -22,19 +22,19 @@ export default function CustomApp({
   return (
     <>
       <DefaultSeo
-        title="Nx: Smart, Fast and Extensible Build System"
-        description="Next generation build system with first class monorepo support and powerful integrations."
+        title="Nx: Smart Monorepos · Fast CI"
+        description="Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI."
         openGraph={{
           url: 'https://nx.dev' + router.asPath,
-          title: 'Nx: Smart, Fast and Extensible Build System',
+          title: 'Nx: Smart Monorepos · Fast CI',
           description:
-            'Next generation build system with first class monorepo support and powerful integrations.',
+            'Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.',
           images: [
             {
               url: 'https://nx.dev/images/nx-media.jpg',
               width: 800,
               height: 421,
-              alt: 'Nx: Smart, Fast and Extensible Build System',
+              alt: 'Nx: Smart Monorepos · Fast CI',
               type: 'image/jpeg',
             },
           ],
diff --git a/nx-dev/nx-dev/pages/blog/index.tsx b/nx-dev/nx-dev/pages/blog/index.tsx
index b6e48ea5c0b2f..f717a68fa3be6 100644
--- a/nx-dev/nx-dev/pages/blog/index.tsx
+++ b/nx-dev/nx-dev/pages/blog/index.tsx
@@ -20,7 +20,7 @@ export default function Blog(): JSX.Element {
               url: 'https://nx.dev/socials/nx-media.png',
               width: 800,
               height: 421,
-              alt: 'Nx: Smart, Fast and Extensible Build System',
+              alt: 'Nx: Smart Monorepos · Fast CI',
               type: 'image/jpeg',
             },
           ],
diff --git a/nx-dev/nx-dev/pages/changelog.tsx b/nx-dev/nx-dev/pages/changelog.tsx
index f2aefe44e0c68..afeccf0172e49 100644
--- a/nx-dev/nx-dev/pages/changelog.tsx
+++ b/nx-dev/nx-dev/pages/changelog.tsx
@@ -209,7 +209,7 @@ export default function Changelog(props: ChangeLogProps): JSX.Element {
               url: 'https://nx.dev/images/nx-media.jpg',
               width: 800,
               height: 421,
-              alt: 'Nx: Smart, Fast and Extensible Build System',
+              alt: 'Nx: Smart Monorepos · Fast CI',
               type: 'image/jpeg',
             },
           ],
diff --git a/nx-dev/nx-dev/pages/community.tsx b/nx-dev/nx-dev/pages/community.tsx
index f565a0c45ffe5..1244304652dba 100644
--- a/nx-dev/nx-dev/pages/community.tsx
+++ b/nx-dev/nx-dev/pages/community.tsx
@@ -28,7 +28,7 @@ export default function Community(): JSX.Element {
               url: 'https://nx.dev/socials/nx-media.png',
               width: 800,
               height: 421,
-              alt: 'Nx: Smart, Fast and Extensible Build System',
+              alt: 'Nx: Smart Monorepos · Fast CI',
               type: 'image/jpeg',
             },
           ],
diff --git a/nx-dev/nx-dev/pages/index.tsx b/nx-dev/nx-dev/pages/index.tsx
index ea1d4dec229d3..adf73b12c1cb0 100644
--- a/nx-dev/nx-dev/pages/index.tsx
+++ b/nx-dev/nx-dev/pages/index.tsx
@@ -18,19 +18,19 @@ export default function Index(): JSX.Element {
   return (
     <>
       <NextSeo
-        title="Nx: Smart, Fast and Extensible Build System"
-        description="Next generation build system with first class monorepo support and powerful integrations."
+        title="Nx: Smart Monorepos · Fast CI"
+        description="Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI."
         openGraph={{
           url: 'https://nx.dev',
-          title: 'Nx: Smart, Fast and Extensible Build System',
+          title: 'Nx: Smart Monorepos · Fast CI',
           description:
-            'Nx is a smart, fast and extensible build system which comes with first class monorepo support and powerful integrations.',
+            'Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.',
           images: [
             {
               url: 'https://nx.dev/socials/nx-media.png',
               width: 1200,
               height: 600,
-              alt: 'Nx: Smart, Fast and Extensible Build System',
+              alt: 'Nx: Smart Monorepos · Fast CI',
               type: 'image/png',
             },
           ],
diff --git a/nx-dev/nx-dev/pages/nx-api/index.tsx b/nx-dev/nx-dev/pages/nx-api/index.tsx
index f1bf64ed7bfad..bf734aae1254c 100644
--- a/nx-dev/nx-dev/pages/nx-api/index.tsx
+++ b/nx-dev/nx-dev/pages/nx-api/index.tsx
@@ -75,7 +75,7 @@ export default function Packages({
               url: 'https://nx.dev/socials/nx-media.png',
               width: 1200,
               height: 600,
-              alt: 'Nx: Smart, Fast and Extensible Build System',
+              alt: 'Nx: Smart Monorepos · Fast CI',
               type: 'image/png',
             },
           ],
diff --git a/nx-dev/nx-dev/pages/plugin-registry.tsx b/nx-dev/nx-dev/pages/plugin-registry.tsx
index 7cbb8a80f631a..3d9ccfe732e5d 100644
--- a/nx-dev/nx-dev/pages/plugin-registry.tsx
+++ b/nx-dev/nx-dev/pages/plugin-registry.tsx
@@ -89,7 +89,7 @@ export default function Browse(props: BrowseProps): JSX.Element {
               url: 'https://nx.dev/images/nx-media.jpg',
               width: 800,
               height: 421,
-              alt: 'Nx: Smart, Fast and Extensible Build System',
+              alt: 'Nx: Smart Monorepos · Fast CI',
               type: 'image/jpeg',
             },
           ],
diff --git a/nx-dev/ui-common/src/lib/footer.tsx b/nx-dev/ui-common/src/lib/footer.tsx
index ad02fb9eb1343..d8a74e871a2de 100644
--- a/nx-dev/ui-common/src/lib/footer.tsx
+++ b/nx-dev/ui-common/src/lib/footer.tsx
@@ -165,7 +165,7 @@ export function Footer(): JSX.Element {
               <title>Nx</title>
               <path d="M11.987 14.138l-3.132 4.923-5.193-8.427-.012 8.822H0V4.544h3.691l5.247 8.833.005-3.998 3.044 4.759zm.601-5.761c.024-.048 0-3.784.008-3.833h-3.65c.002.059-.005 3.776-.003 3.833h3.645zm5.634 4.134a2.061 2.061 0 0 0-1.969 1.336 1.963 1.963 0 0 1 2.343-.739c.396.161.917.422 1.33.283a2.1 2.1 0 0 0-1.704-.88zm3.39 1.061c-.375-.13-.8-.277-1.109-.681-.06-.08-.116-.17-.176-.265a2.143 2.143 0 0 0-.533-.642c-.294-.216-.68-.322-1.18-.322a2.482 2.482 0 0 0-2.294 1.536 2.325 2.325 0 0 1 4.002.388.75.75 0 0 0 .836.334c.493-.105.46.36 1.203.518v-.133c-.003-.446-.246-.55-.75-.733zm2.024 1.266a.723.723 0 0 0 .347-.638c-.01-2.957-2.41-5.487-5.37-5.487a5.364 5.364 0 0 0-4.487 2.418c-.01-.026-1.522-2.39-1.538-2.418H8.943l3.463 5.423-3.379 5.32h3.54l1.54-2.366 1.568 2.366h3.541l-3.21-5.052a.7.7 0 0 1-.084-.32 2.69 2.69 0 0 1 2.69-2.691h.001c1.488 0 1.736.89 2.057 1.308.634.826 1.9.464 1.9 1.541a.707.707 0 0 0 1.066.596zm.35.133c-.173.372-.56.338-.755.639-.176.271.114.412.114.412s.337.156.538-.311c.104-.231.14-.488.103-.74z" />
             </svg>
-            <p className="text-sm">Smart, Fast and Extensible Build System</p>
+            <p className="text-sm">Smart Monorepos · Fast CI</p>
             <div className="flex space-x-6">
               {navigation.social.map((item) => (
                 <Link
diff --git a/package.json b/package.json
index 54d336c78b06d..a3dbbd5628a5f 100644
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
   "name": "@nx/nx-source",
-  "description": "Smart, Fast and Extensible Build System",
+  "description": "Smart Monorepos · Fast CI",
   "homepage": "https://nx.dev",
   "private": true,
   "scripts": {
diff --git a/packages-legacy/angular/README.md b/packages-legacy/angular/README.md
index 8afa16816cd75..4a2a3a2159df5 100644
--- a/packages-legacy/angular/README.md
+++ b/packages-legacy/angular/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/angular will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/cypress/README.md b/packages-legacy/cypress/README.md
index d8c86924c9e9e..d5fee053e877b 100644
--- a/packages-legacy/cypress/README.md
+++ b/packages-legacy/cypress/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/cypress will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/detox/README.md b/packages-legacy/detox/README.md
index e364d8c47c4ca..60287627a6bde 100644
--- a/packages-legacy/detox/README.md
+++ b/packages-legacy/detox/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/detox will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/devkit/README.md b/packages-legacy/devkit/README.md
index feceb0c6dc8a9..2764393213d52 100644
--- a/packages-legacy/devkit/README.md
+++ b/packages-legacy/devkit/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/devkit will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/esbuild/README.md b/packages-legacy/esbuild/README.md
index 1e941af91ffa6..2278531f5cbd7 100644
--- a/packages-legacy/esbuild/README.md
+++ b/packages-legacy/esbuild/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/esbuild will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/eslint-plugin-nx/README.md b/packages-legacy/eslint-plugin-nx/README.md
index 6d56525e5e995..3d944bffaa9e6 100644
--- a/packages-legacy/eslint-plugin-nx/README.md
+++ b/packages-legacy/eslint-plugin-nx/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/eslint-plugin-nx will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/expo/README.md b/packages-legacy/expo/README.md
index 8fbda081f97b6..94b5f87bdf8f5 100644
--- a/packages-legacy/expo/README.md
+++ b/packages-legacy/expo/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/expo will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/express/README.md b/packages-legacy/express/README.md
index aff6377d9dabf..e35ebfce99137 100644
--- a/packages-legacy/express/README.md
+++ b/packages-legacy/express/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/express will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/jest/README.md b/packages-legacy/jest/README.md
index fe7ffd297d44b..e2ab8db74eccf 100644
--- a/packages-legacy/jest/README.md
+++ b/packages-legacy/jest/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/jest will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/js/README.md b/packages-legacy/js/README.md
index c03ca12d39009..36b815d6984c1 100644
--- a/packages-legacy/js/README.md
+++ b/packages-legacy/js/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/js will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/linter-nx/README.md b/packages-legacy/linter-nx/README.md
index 9d5d0bd34d1c5..b3c37b59bbd09 100644
--- a/packages-legacy/linter-nx/README.md
+++ b/packages-legacy/linter-nx/README.md
@@ -6,8 +6,8 @@
 
 @nx/linter will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/linter/README.md b/packages-legacy/linter/README.md
index 21919b6072a3d..add8bb8f0ca65 100644
--- a/packages-legacy/linter/README.md
+++ b/packages-legacy/linter/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/linter will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/nest/README.md b/packages-legacy/nest/README.md
index 72739b45a8916..1b5a6eca57aaa 100644
--- a/packages-legacy/nest/README.md
+++ b/packages-legacy/nest/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/nest will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/next/README.md b/packages-legacy/next/README.md
index beb2291f7ad64..9f650511459ba 100644
--- a/packages-legacy/next/README.md
+++ b/packages-legacy/next/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/next will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/node/README.md b/packages-legacy/node/README.md
index 704abaffa86f6..a61cd8abee6d1 100644
--- a/packages-legacy/node/README.md
+++ b/packages-legacy/node/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/node will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/nx-plugin/README.md b/packages-legacy/nx-plugin/README.md
index c75e87c7146e7..67e67e5aca650 100644
--- a/packages-legacy/nx-plugin/README.md
+++ b/packages-legacy/nx-plugin/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/nx-plugin will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/react-native/README.md b/packages-legacy/react-native/README.md
index 68eec265adf90..15a1dbe14c38e 100644
--- a/packages-legacy/react-native/README.md
+++ b/packages-legacy/react-native/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/react-native will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/react/README.md b/packages-legacy/react/README.md
index 5541bd039573d..7f0e0afffc7b9 100644
--- a/packages-legacy/react/README.md
+++ b/packages-legacy/react/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/react will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/rollup/README.md b/packages-legacy/rollup/README.md
index 53f692c9db32f..c715a7ad3fda9 100644
--- a/packages-legacy/rollup/README.md
+++ b/packages-legacy/rollup/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/rollup will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/storybook/README.md b/packages-legacy/storybook/README.md
index 9b4905f687485..f1a1a0d53dc81 100644
--- a/packages-legacy/storybook/README.md
+++ b/packages-legacy/storybook/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/storybook will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/vite/README.md b/packages-legacy/vite/README.md
index a7607b26ab734..9c22f850c5acc 100644
--- a/packages-legacy/vite/README.md
+++ b/packages-legacy/vite/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/vite will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/web/README.md b/packages-legacy/web/README.md
index c5cc39fe9d276..fd67741a04a15 100644
--- a/packages-legacy/web/README.md
+++ b/packages-legacy/web/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/web will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/webpack/README.md b/packages-legacy/webpack/README.md
index 01e98e4ac3334..b19361c5d1c9e 100644
--- a/packages-legacy/webpack/README.md
+++ b/packages-legacy/webpack/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/webpack will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages-legacy/workspace/README.md b/packages-legacy/workspace/README.md
index a64298ecbf743..3dc0a42fbec1e 100644
--- a/packages-legacy/workspace/README.md
+++ b/packages-legacy/workspace/README.md
@@ -6,8 +6,8 @@
 
 @nrwl/workspace will no longer be published in Nx v18.
 
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages/angular/README.md b/packages/angular/README.md
index b6a455abffb7a..f49da31e8afc1 100644
--- a/packages/angular/README.md
+++ b/packages/angular/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is an [Angular plugin for Nx](https://nx.dev/packages/angular).
 
diff --git a/packages/create-nx-plugin/README.md b/packages/create-nx-plugin/README.md
index 4a1fb5c642072..babc4be982d0b 100644
--- a/packages/create-nx-plugin/README.md
+++ b/packages/create-nx-plugin/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
@@ -6,7 +6,7 @@
 
 # `> npx create-nx-plugin`
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 ## What is It?
 
diff --git a/packages/create-nx-workspace/README.md b/packages/create-nx-workspace/README.md
index 29bb94157955c..35d5a6bc934f3 100644
--- a/packages/create-nx-workspace/README.md
+++ b/packages/create-nx-workspace/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
@@ -6,7 +6,7 @@
 
 # `> npx create-nx-workspace`
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 {{getting-started}}
 
diff --git a/packages/create-nx-workspace/package.json b/packages/create-nx-workspace/package.json
index 606ef43484e88..c1db6bd0331e7 100644
--- a/packages/create-nx-workspace/package.json
+++ b/packages/create-nx-workspace/package.json
@@ -2,7 +2,7 @@
   "name": "create-nx-workspace",
   "version": "0.0.1",
   "private": false,
-  "description": "Smart, Fast and Extensible Build System",
+  "description": "Smart Monorepos · Fast CI",
   "repository": {
     "type": "git",
     "url": "https://github.com/nrwl/nx.git",
diff --git a/packages/cypress/README.md b/packages/cypress/README.md
index 571b0baa9ebd3..ea18a4773c8dd 100644
--- a/packages/cypress/README.md
+++ b/packages/cypress/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is a [Cypress plugin for Nx](https://nx.dev/cypress/overview).
 
diff --git a/packages/detox/README.md b/packages/detox/README.md
index f16d774314f08..33a2aaaa7ca4a 100644
--- a/packages/detox/README.md
+++ b/packages/detox/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is a [Detox plugin for Nx](https://nx.dev/detox/overview).
 
diff --git a/packages/devkit/README.md b/packages/devkit/README.md
index d9b86fe0f5e76..35a3f731c8120 100644
--- a/packages/devkit/README.md
+++ b/packages/devkit/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package contains a set of utilities for creating Nx plugins.
 
diff --git a/packages/esbuild/README.md b/packages/esbuild/README.md
index e670bc359eee1..37e60855be71c 100644
--- a/packages/esbuild/README.md
+++ b/packages/esbuild/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is a [EsBuild plugin for Nx](https://nx.dev/packages/esbuild).
 
diff --git a/packages/eslint-plugin/README.md b/packages/eslint-plugin/README.md
index 5963e726763b4..308cf9f2c202a 100644
--- a/packages/eslint-plugin/README.md
+++ b/packages/eslint-plugin/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is an ESLint plugin for Nx.
 
diff --git a/packages/eslint/README.md b/packages/eslint/README.md
index 37eb64ddbdbef..6ee4653791c93 100644
--- a/packages/eslint/README.md
+++ b/packages/eslint/README.md
@@ -1,11 +1,11 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 {{content}}
diff --git a/packages/expo/README.md b/packages/expo/README.md
index ba7257a3594b7..5e7f99ade8d9e 100644
--- a/packages/expo/README.md
+++ b/packages/expo/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is a [Expo plugin for Nx](https://nx.dev/expo/overview).
 
diff --git a/packages/express/README.md b/packages/express/README.md
index b4999029541b8..82d619d0d9e1a 100644
--- a/packages/express/README.md
+++ b/packages/express/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is an [Express plugin for Nx](https://nx.dev/express/overview).
 
diff --git a/packages/jest/README.md b/packages/jest/README.md
index 31a4390883b95..1b683c8a48ff8 100644
--- a/packages/jest/README.md
+++ b/packages/jest/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is a [Jest plugin for Nx](https://nx.dev/jest/overview).
 
diff --git a/packages/js/README.md b/packages/js/README.md
index 7e5d73ccf1fc4..e540d1d9a5c21 100644
--- a/packages/js/README.md
+++ b/packages/js/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is a [JavaScript/TypeScript plugin for Nx](https://nx.dev/js/overview).
 
diff --git a/packages/nest/README.md b/packages/nest/README.md
index ce9503792cbf4..f45346da3294a 100644
--- a/packages/nest/README.md
+++ b/packages/nest/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is a [NestJS plugin for Nx](https://nx.dev/nest/overview).
 
diff --git a/packages/next/README.md b/packages/next/README.md
index 7cb5ef3cabb37..ef7c8dc079fa3 100644
--- a/packages/next/README.md
+++ b/packages/next/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is a [Next.js plugin for Nx](https://nx.dev/next/overview).
 
diff --git a/packages/node/README.md b/packages/node/README.md
index 37eb64ddbdbef..6ee4653791c93 100644
--- a/packages/node/README.md
+++ b/packages/node/README.md
@@ -1,11 +1,11 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 {{content}}
diff --git a/packages/nuxt/README.md b/packages/nuxt/README.md
index 25eb5c64def10..8bee1ce6f29fb 100644
--- a/packages/nuxt/README.md
+++ b/packages/nuxt/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is a [Nuxt plugin for Nx](https://nx.dev/nx-api/nuxt).
 
diff --git a/packages/nx/README.md b/packages/nx/README.md
index 37eb64ddbdbef..6ee4653791c93 100644
--- a/packages/nx/README.md
+++ b/packages/nx/README.md
@@ -1,11 +1,11 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 {{content}}
diff --git a/packages/nx/src/command-line/nx-commands.ts b/packages/nx/src/command-line/nx-commands.ts
index 46879e81f5005..39a1837672451 100644
--- a/packages/nx/src/command-line/nx-commands.ts
+++ b/packages/nx/src/command-line/nx-commands.ts
@@ -54,7 +54,7 @@ export const parserConfiguration: Partial<yargs.ParserConfigurationOptions> = {
  */
 export const commandsObject = yargs
   .parserConfiguration(parserConfiguration)
-  .usage(chalk.bold('Smart, Fast and Extensible Build System'))
+  .usage(chalk.bold('Smart Monorepos · Fast CI'))
   .demandCommand(1, '')
   .command(yargsAffectedBuildCommand)
   .command(yargsAffectedCommand)
diff --git a/packages/nx/src/project-graph/project-graph.ts b/packages/nx/src/project-graph/project-graph.ts
index 083d43701f866..713ffe0b88672 100644
--- a/packages/nx/src/project-graph/project-graph.ts
+++ b/packages/nx/src/project-graph/project-graph.ts
@@ -30,7 +30,7 @@ export function readCachedProjectGraph(): ProjectGraph {
       ? stripIndents`
       Make sure invoke 'node ./decorate-angular-cli.js' in your postinstall script.
       The decorated CLI will compute the project graph.
-      'ng --help' should say 'Smart, Fast and Extensible Build System'.
+      'ng --help' should say 'Smart Monorepos · Fast CI'.
       `
       : '';
 
diff --git a/packages/playwright/README.md b/packages/playwright/README.md
index 37eb64ddbdbef..6ee4653791c93 100644
--- a/packages/playwright/README.md
+++ b/packages/playwright/README.md
@@ -1,11 +1,11 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 {{content}}
diff --git a/packages/plugin/README.md b/packages/plugin/README.md
index 15aabb9a7b6d4..54e27c63fe280 100644
--- a/packages/plugin/README.md
+++ b/packages/plugin/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 ## What is It?
 
diff --git a/packages/react-native/README.md b/packages/react-native/README.md
index 68e78346bbd16..ea5a818513a78 100644
--- a/packages/react-native/README.md
+++ b/packages/react-native/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is a [React Native plugin for Nx](https://nx.dev/packages/react-native).
 
diff --git a/packages/react/README.md b/packages/react/README.md
index ed4384650a77e..087787fb735bc 100644
--- a/packages/react/README.md
+++ b/packages/react/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is a [React plugin for Nx](https://nx.dev/packages/react).
 
diff --git a/packages/rollup/README.md b/packages/rollup/README.md
index 12b16f8252f4c..6466ffd408f95 100644
--- a/packages/rollup/README.md
+++ b/packages/rollup/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is a [Rollup plugin for Nx](https://nx.dev/packages/rollup).
 
diff --git a/packages/storybook/README.md b/packages/storybook/README.md
index 9f6071a2b686b..6235cf33ca57c 100644
--- a/packages/storybook/README.md
+++ b/packages/storybook/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is a [Storybook plugin for Nx](https://nx.dev/packages/storybook).
 
diff --git a/packages/tao/README.md b/packages/tao/README.md
index 7d2bade6d0d05..8979e55bac377 100644
--- a/packages/tao/README.md
+++ b/packages/tao/README.md
@@ -9,10 +9,10 @@
 <p style="text-align: center;">
   <picture>
     <source media="(prefers-color-scheme: dark)" srcset="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-dark.svg">
-    <img alt="Nx - Smart, Fast and Extensible Build System" src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-light.svg" width="100%">
+    <img alt="Nx - Smart Monorepos · Fast CI" src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-light.svg" width="100%">
   </picture>
 </p>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
diff --git a/packages/vite/README.md b/packages/vite/README.md
index 994b306e29e92..c2ad4e3a0654c 100644
--- a/packages/vite/README.md
+++ b/packages/vite/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is a [Vite plugin for Nx](https://nx.dev/packages/vite).
 
diff --git a/packages/vue/README.md b/packages/vue/README.md
index 7d8346eedace5..6dcd91cac37b8 100644
--- a/packages/vue/README.md
+++ b/packages/vue/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is a [Vue plugin for Nx](https://nx.dev/packages/vue).
 
diff --git a/packages/web/README.md b/packages/web/README.md
index e07582e6bc80c..57acd7cdf8b60 100644
--- a/packages/web/README.md
+++ b/packages/web/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is a [Web plugin for Nx](https://nx.dev/packages/web).
 
diff --git a/packages/webpack/README.md b/packages/webpack/README.md
index 90cb23e4167c2..6d30548b7bbda 100644
--- a/packages/webpack/README.md
+++ b/packages/webpack/README.md
@@ -1,12 +1,12 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 This package is a [Webpack plugin for Nx](https://nx.dev/packages/webpack).
 
diff --git a/packages/workspace/README.md b/packages/workspace/README.md
index 37eb64ddbdbef..6ee4653791c93 100644
--- a/packages/workspace/README.md
+++ b/packages/workspace/README.md
@@ -1,11 +1,11 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart Monorepos · Fast CI"></p>
 
 {{links}}
 
 <hr>
 
-# Nx: Smart, Fast and Extensible Build System
+# Nx: Smart Monorepos · Fast CI
 
-Nx is a next generation build system with first class monorepo support and powerful integrations.
+Nx is a build system with built-in tooling and advanced CI capabilities. It helps you maintain and scale monorepos, both locally and on CI.
 
 {{content}}
diff --git a/packages/workspace/src/generators/new/__snapshots__/generate-workspace-files.spec.ts.snap b/packages/workspace/src/generators/new/__snapshots__/generate-workspace-files.spec.ts.snap
index abe3e1c0061c9..51237aec85a74 100644
--- a/packages/workspace/src/generators/new/__snapshots__/generate-workspace-files.spec.ts.snap
+++ b/packages/workspace/src/generators/new/__snapshots__/generate-workspace-files.spec.ts.snap
@@ -5,7 +5,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for An
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Start the app
 
@@ -70,7 +70,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for An
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Start the app
 
@@ -135,7 +135,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for Ap
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Generate code
 
@@ -196,7 +196,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for Co
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Generate code
 
@@ -257,7 +257,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for Em
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Generate code
 
@@ -318,7 +318,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for Ex
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Generate code
 
@@ -379,7 +379,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for Ex
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Start the app
 
@@ -444,7 +444,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for NP
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Generate code
 
@@ -505,7 +505,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for Ne
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Start the app
 
@@ -570,7 +570,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for Ne
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Start the app
 
@@ -635,7 +635,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for Ne
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Start the app
 
@@ -700,7 +700,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for No
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Generate code
 
@@ -761,7 +761,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for No
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Start the app
 
@@ -826,7 +826,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for Nu
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Start the app
 
@@ -891,7 +891,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for Nu
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Start the app
 
@@ -956,7 +956,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for Re
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Start the app
 
@@ -1021,7 +1021,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for Re
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Generate code
 
@@ -1082,7 +1082,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for Re
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Start the app
 
@@ -1147,7 +1147,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for TS
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Generate code
 
@@ -1208,7 +1208,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for Ts
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Generate code
 
@@ -1269,7 +1269,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for Vu
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Start the app
 
@@ -1334,7 +1334,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for Vu
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Start the app
 
@@ -1399,7 +1399,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for We
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Start the app
 
@@ -1464,7 +1464,7 @@ exports[`@nx/workspace:generateWorkspaceFiles README.md should be created for cu
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨
 
 ## Generate code
 
diff --git a/packages/workspace/src/generators/new/files-readme/README.md.template b/packages/workspace/src/generators/new/files-readme/README.md.template
index 686ddfb26a126..ff93015fd3ac0 100644
--- a/packages/workspace/src/generators/new/files-readme/README.md.template
+++ b/packages/workspace/src/generators/new/files-readme/README.md.template
@@ -2,7 +2,7 @@
 
 <a alt="Nx logo" href="https://nx.dev" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="45"></a>
 
-✨ **This workspace has been generated by [Nx, a Smart, fast and extensible build system.](https://nx.dev)** ✨<% if (!!appName) { %>
+✨ **This workspace has been generated by [Nx, Smart Monorepos · Fast CI.](https://nx.dev)** ✨<% if (!!appName) { %>
 
 <% if (includeServe) { %>
 ## Start the app
diff --git a/scripts/readme-fragments/content.md b/scripts/readme-fragments/content.md
index 3378dfd320fb4..fb2d5c10ee525 100644
--- a/scripts/readme-fragments/content.md
+++ b/scripts/readme-fragments/content.md
@@ -36,4 +36,4 @@ npx nx@latest init
 - [Blog Posts About Nx](https://blog.nrwl.io/nx/home)
 
 <p style="text-align: center;"><a href="https://nx.dev/#learning-materials" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-courses-and-videos.svg" 
-width="100%" alt="Nx - Smart, Fast and Extensible Build System"></a></p>
+width="100%" alt="Nx - Smart Monorepos · Fast CI"></a></p>
diff --git a/scripts/readme-fragments/resources.md b/scripts/readme-fragments/resources.md
index af4731e9df16c..a7ae311919bf5 100644
--- a/scripts/readme-fragments/resources.md
+++ b/scripts/readme-fragments/resources.md
@@ -6,4 +6,4 @@
 - [Blog Posts About Nx](https://blog.nrwl.io/nx/home)
 
 <p style="text-align: center;"><a href="https://nx.dev/#learning-materials" target="_blank" rel="noreferrer"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-courses-and-videos.svg" 
-width="100%" alt="Nx - Smart, Fast and Extensible Build System"></a></p>
+width="100%" alt="Nx - Smart Monorepos · Fast CI"></a></p>