diff --git a/e2e/webpack/src/__snapshots__/webpack.legacy.test.ts.snap b/e2e/webpack/src/__snapshots__/webpack.legacy.test.ts.snap
index 9852a63a9406b6..31219273146df9 100644
--- a/e2e/webpack/src/__snapshots__/webpack.legacy.test.ts.snap
+++ b/e2e/webpack/src/__snapshots__/webpack.legacy.test.ts.snap
@@ -88,6 +88,14 @@ exports[`Webpack Plugin (legacy) ConvertConfigToWebpackPlugin, should convert wi
     "lint": {
       "executor": "@nx/eslint:lint"
     },
+    "serve-static": {
+      "executor": "@nx/web:file-server",
+      "dependsOn": ["build"],
+      "options": {
+        "buildTarget": "app3224373:build",
+        "spa": true
+      }
+    },
     "test": {
       "executor": "@nx/jest:jest",
       "outputs": ["{workspaceRoot}/coverage/{projectRoot}"],
diff --git a/e2e/webpack/src/webpack.legacy.test.ts b/e2e/webpack/src/webpack.legacy.test.ts
index 080ea696740c45..fc07db05c327f8 100644
--- a/e2e/webpack/src/webpack.legacy.test.ts
+++ b/e2e/webpack/src/webpack.legacy.test.ts
@@ -2,6 +2,7 @@ import {
   checkFilesExist,
   cleanupProject,
   killProcessAndPorts,
+  listFiles,
   newProject,
   readFile,
   runCLI,
@@ -113,17 +114,17 @@ describe('Webpack Plugin (legacy)', () => {
     updateFile(
       `${appName}/src/main.ts`,
       `
-      document.querySelector('proj-root').innerHTML = '<h1>Welcome</h1>';
+      document.querySelector('proj-root')!.innerHTML = '<h1>Welcome</h1>';
     `
     );
     updateFile(
       `${appName}/webpack.config.js`,
       `
       const { join } = require('path');
-        const {NxWebpackPlugin} = require('@nx/webpack');
+        const {NxAppWebpackPlugin} = require('@nx/webpack/app-plugin');
         module.exports = {
           output: {
-            path: join(__dirname, '../dist/app9524918'),
+            path: join(__dirname, '../dist/${appName}'),
           },
           plugins: [
             new NxAppWebpackPlugin({
diff --git a/packages/react/src/generators/application/lib/add-e2e.ts b/packages/react/src/generators/application/lib/add-e2e.ts
index a6f4617d0d2e10..5da77e12ce49a2 100644
--- a/packages/react/src/generators/application/lib/add-e2e.ts
+++ b/packages/react/src/generators/application/lib/add-e2e.ts
@@ -16,19 +16,18 @@ export async function addE2e(
   tree: Tree,
   options: NormalizedSchema
 ): Promise<GeneratorCallback> {
+  const hasNxBuildPlugin =
+    (options.bundler === 'webpack' && hasWebpackPlugin(tree)) ||
+    (options.bundler === 'vite' && hasVitePlugin(tree));
+  if (!hasNxBuildPlugin) {
+    await webStaticServeGenerator(tree, {
+      buildTarget: `${options.projectName}:build`,
+      targetName: 'serve-static',
+      spa: true,
+    });
+  }
   switch (options.e2eTestRunner) {
     case 'cypress': {
-      const hasNxBuildPlugin =
-        (options.bundler === 'webpack' && hasWebpackPlugin(tree)) ||
-        (options.bundler === 'vite' && hasVitePlugin(tree));
-      if (!hasNxBuildPlugin) {
-        await webStaticServeGenerator(tree, {
-          buildTarget: `${options.projectName}:build`,
-          targetName: 'serve-static',
-          spa: true,
-        });
-      }
-
       const { configurationGenerator } = ensurePackage<
         typeof import('@nx/cypress')
       >('@nx/cypress', nxVersion);
diff --git a/packages/web/src/generators/application/application.ts b/packages/web/src/generators/application/application.ts
index 0d161a2a559a6e..5b0df944b12fc8 100644
--- a/packages/web/src/generators/application/application.ts
+++ b/packages/web/src/generators/application/application.ts
@@ -42,6 +42,7 @@ import { logShowProjectCommand } from '@nx/devkit/src/utils/log-show-project-com
 import { VitePluginOptions } from '@nx/vite/src/plugins/plugin';
 import { WebpackPluginOptions } from '@nx/webpack/src/plugins/plugin';
 import { hasVitePlugin } from '../../utils/has-vite-plugin';
+import staticServeConfiguration from '../static-serve/static-serve-configuration';
 
 interface NormalizedSchema extends Schema {
   projectName: string;
@@ -367,10 +368,16 @@ export async function applicationGeneratorInternal(host: Tree, schema: Schema) {
     tasks.push(lintTask);
   }
 
+  const hasNxBuildPlugin =
+    (options.bundler === 'webpack' && hasWebpackPlugin(host)) ||
+    (options.bundler === 'vite' && hasVitePlugin(host));
+  if (!hasNxBuildPlugin) {
+    await staticServeConfiguration(host, {
+      buildTarget: `${options.projectName}:build`,
+      spa: true,
+    });
+  }
   if (options.e2eTestRunner === 'cypress') {
-    const hasNxBuildPlugin =
-      (options.bundler === 'webpack' && hasWebpackPlugin(host)) ||
-      (options.bundler === 'vite' && hasVitePlugin(host));
     const { configurationGenerator } = ensurePackage<
       typeof import('@nx/cypress')
     >('@nx/cypress', nxVersion);