diff --git a/subsys/net/ip/Kconfig.ipv4 b/subsys/net/ip/Kconfig.ipv4
index a16e025a948..a5e073051de 100644
--- a/subsys/net/ip/Kconfig.ipv4
+++ b/subsys/net/ip/Kconfig.ipv4
@@ -82,6 +82,14 @@ config NET_DHCPV4_OPTION_CALLBACKS
 	  can be added. These can be used to support otherwise
 	  DHCP options not used by the rest of the system.
 
+config NET_DHCPV4_ACCEPT_UNICAST
+	bool "Accept unicast DHCPv4 traffic"
+	depends on NET_DHCPV4
+	default y
+	help
+	  If set, the network stack will accept unicast DHCPv4 responses from
+	  servers, before the assigned address is configured on the interface.
+
 config NET_IPV4_AUTO
 	bool "IPv4 autoconfiguration [EXPERIMENTAL]"
 	depends on NET_ARP
diff --git a/subsys/net/ip/dhcpv4.c b/subsys/net/ip/dhcpv4.c
index be01851bd89..d5aefb3ba90 100644
--- a/subsys/net/ip/dhcpv4.c
+++ b/subsys/net/ip/dhcpv4.c
@@ -211,7 +211,8 @@ static struct net_pkt *dhcpv4_create_message(struct net_if *iface, uint8_t type,
 	msg->htype = HARDWARE_ETHERNET_TYPE;
 	msg->hlen  = net_if_get_link_addr(iface)->len;
 	msg->xid   = htonl(iface->config.dhcpv4.xid);
-	msg->flags = htons(DHCPV4_MSG_BROADCAST);
+	msg->flags = IS_ENABLED(CONFIG_NET_DHCPV4_ACCEPT_UNICAST) ?
+		     htons(DHCPV4_MSG_UNICAST) : htons(DHCPV4_MSG_BROADCAST);
 
 	if (ciaddr) {
 		/* The ciaddr field was zero'd out above, if we are
@@ -1397,3 +1398,47 @@ int net_dhcpv4_init(void)
 #endif
 	return 0;
 }
+
+#if defined(CONFIG_NET_DHCPV4_ACCEPT_UNICAST)
+bool net_dhcpv4_accept_unicast(struct net_pkt *pkt)
+{
+	NET_PKT_DATA_ACCESS_DEFINE(udp_access, struct net_udp_hdr);
+	struct net_pkt_cursor backup;
+	struct net_udp_hdr *udp_hdr;
+	struct net_if *iface;
+	bool accept = false;
+
+	iface = net_pkt_iface(pkt);
+	if (iface == NULL) {
+		return false;
+	}
+
+	/* Only accept DHCPv4 packets during active query. */
+	if (iface->config.dhcpv4.state != NET_DHCPV4_SELECTING &&
+	    iface->config.dhcpv4.state != NET_DHCPV4_REQUESTING &&
+	    iface->config.dhcpv4.state != NET_DHCPV4_RENEWING &&
+	    iface->config.dhcpv4.state != NET_DHCPV4_REBINDING) {
+		return false;
+	}
+
+	net_pkt_cursor_backup(pkt, &backup);
+	net_pkt_skip(pkt, net_pkt_ip_hdr_len(pkt));
+
+	/* Verify destination UDP port. */
+	udp_hdr = (struct net_udp_hdr *)net_pkt_get_data(pkt, &udp_access);
+	if (udp_hdr == NULL) {
+		goto out;
+	}
+
+	if (udp_hdr->dst_port != htons(DHCPV4_CLIENT_PORT)) {
+		goto out;
+	}
+
+	accept = true;
+
+out:
+	net_pkt_cursor_restore(pkt, &backup);
+
+	return accept;
+}
+#endif /* CONFIG_NET_DHCPV4_ACCEPT_UNICAST */
diff --git a/subsys/net/ip/dhcpv4.h b/subsys/net/ip/dhcpv4.h
index 52663f7ee07..a274e3a6aea 100644
--- a/subsys/net/ip/dhcpv4.h
+++ b/subsys/net/ip/dhcpv4.h
@@ -81,9 +81,7 @@ struct dhcp_msg {
 
 
 /* TODO:
- * 1) Support for UNICAST flag (some dhcpv4 servers will not reply if
- *    DISCOVER message contains BROADCAST FLAG).
- * 2) Support T2(Rebind) timer.
+ * 1) Support T2(Rebind) timer.
  */
 
 /* Maximum number of REQUEST or RENEWAL retransmits before reverting
@@ -115,4 +113,33 @@ int net_dhcpv4_init(void);
 
 #endif /* CONFIG_NET_DHCPV4 */
 
+#if defined(CONFIG_NET_DHCPV4) && defined(CONFIG_NET_DHCPV4_ACCEPT_UNICAST)
+
+/**
+ * @brief Verify if the incoming packet should be accepted for the DHCPv4
+ *        module to process.
+ *
+ * In case server responds with an unicast IP packet, the IP stack needs to
+ * pass it through for the DHCPv4 module to process, before the actual
+ * destination IP address is configured on an interface.
+ * This function allows to determine whether there is an active DHCPv4 query on
+ * the interface and the packet is destined for the DHCPv4 module to process.
+ *
+ * @param pkt A packet to analyze
+ *
+ * @return true if the packet shall be accepted, false otherwise
+ */
+bool net_dhcpv4_accept_unicast(struct net_pkt *pkt);
+
+#else
+
+static inline bool net_dhcpv4_accept_unicast(struct net_pkt *pkt)
+{
+	ARG_UNUSED(pkt);
+
+	return false;
+}
+
+#endif /* CONFIG_NET_DHCPV4 && CONFIG_NET_DHCPV4_ACCEPT_UNICAST */
+
 #endif /* __INTERNAL_DHCPV4_H */
diff --git a/subsys/net/ip/ipv4.c b/subsys/net/ip/ipv4.c
index 83827303f6e..922068274f7 100644
--- a/subsys/net/ip/ipv4.c
+++ b/subsys/net/ip/ipv4.c
@@ -23,6 +23,7 @@ LOG_MODULE_REGISTER(net_ipv4, CONFIG_NET_IPV4_LOG_LEVEL);
 #include "icmpv4.h"
 #include "udp_internal.h"
 #include "tcp_internal.h"
+#include "dhcpv4.h"
 #include "ipv4.h"
 
 BUILD_ASSERT(sizeof(struct in_addr) == NET_IPV4_ADDR_SIZE);
@@ -318,7 +319,8 @@ enum net_verdict net_ipv4_input(struct net_pkt *pkt)
 		/* RFC 1122 ch. 3.3.6 The 0.0.0.0 is non-standard bcast addr */
 		(IS_ENABLED(CONFIG_NET_IPV4_ACCEPT_ZERO_BROADCAST) &&
 		 net_ipv4_addr_cmp((struct in_addr *)hdr->dst,
-				   net_ipv4_unspecified_address()))))) ||
+				   net_ipv4_unspecified_address())) ||
+		net_dhcpv4_accept_unicast(pkt)))) ||
 	    (hdr->proto == IPPROTO_TCP &&
 	     net_ipv4_is_addr_bcast(net_pkt_iface(pkt), (struct in_addr *)hdr->dst))) {
 		NET_DBG("DROP: not for me");