diff --git a/modules/component-store/spec/component-store.spec.ts b/modules/component-store/spec/component-store.spec.ts
index 121f6192c3..4c62531275 100644
--- a/modules/component-store/spec/component-store.spec.ts
+++ b/modules/component-store/spec/component-store.spec.ts
@@ -6,6 +6,7 @@ import {
   InjectionToken,
   Injector,
   Provider,
+  ValueEqualityFn,
 } from '@angular/core';
 import { fakeAsync, flushMicrotasks } from '@angular/core/testing';
 import {
@@ -1382,6 +1383,45 @@ describe('Component Store', () => {
     });
   });
 
+  describe('selector with custom equal fn', () => {
+    interface State {
+      obj: StateValue;
+      updated?: boolean;
+    }
+    interface StateValue {
+      value: string;
+    }
+
+    const equal: ValueEqualityFn<StateValue> = (a, b) => a.value === b.value;
+    const INIT_STATE: State = { obj: { value: 'init' } };
+    let componentStore: ComponentStore<State>;
+
+    beforeEach(() => {
+      componentStore = new ComponentStore<State>(INIT_STATE);
+    });
+
+    it(
+      'does not emit the same value if it did not change',
+      marbles((m) => {
+        const selector = componentStore.select((s) => s.obj, {
+          equal,
+        });
+
+        const selectorResults: string[] = [];
+        selector.subscribe((value) => {
+          selectorResults.push(value.value);
+        });
+
+        m.flush();
+        componentStore.setState(() => ({ obj: { value: 'new value' } }));
+        componentStore.setState(() => ({ obj: { value: 'new value' } })); // 👈 emit twice
+
+        m.flush();
+        expect(selectorResults).toEqual(['init', 'new value']); // capture only one change
+      })
+    );
+  });
+
   describe('selectSignal', () => {
     it('creates a signal from the provided state projector function', () => {
       const store = new ComponentStore<{ foo: string }>({ foo: 'bar' });
diff --git a/modules/component-store/src/component-store.ts b/modules/component-store/src/component-store.ts
index 3a793eb14c..bad73c4797 100644
--- a/modules/component-store/src/component-store.ts
+++ b/modules/component-store/src/component-store.ts
@@ -40,8 +40,9 @@ import {
 import { isOnStateInitDefined, isOnStoreInitDefined } from './lifecycle_hooks';
 import { toSignal } from '@angular/core/rxjs-interop';
 
-export interface SelectConfig {
+export interface SelectConfig<T = unknown> {
   debounce?: boolean;
+  equal?: ValueEqualityFn<T>;
 }
 
 export const INITIAL_STATE_TOKEN = new InjectionToken(
@@ -248,11 +249,13 @@ export class ComponentStore<T extends object> implements OnDestroy {
    */
   select<Result>(
     projector: (s: T) => Result,
-    config?: SelectConfig
+    config?: SelectConfig<Result>
   ): Observable<Result>;
   select<SelectorsObject extends Record<string, Observable<unknown>>>(
     selectorsObject: SelectorsObject,
-    config?: SelectConfig
+    config?: SelectConfig<{
+      [K in keyof SelectorsObject]: ObservedValueOf<SelectorsObject[K]>;
+    }>
   ): Observable<{
     [K in keyof SelectorsObject]: ObservedValueOf<SelectorsObject[K]>;
   }>;
@@ -266,12 +269,12 @@ export class ComponentStore<T extends object> implements OnDestroy {
     ...selectorsWithProjectorAndConfig: [
       ...selectors: Selectors,
       projector: Projector<Selectors, Result>,
-      config: SelectConfig
+      config: SelectConfig<Result>
     ]
   ): Observable<Result>;
   select<
     Selectors extends Array<
-      Observable<unknown> | SelectConfig | ProjectorFn | SelectorsObject
+      Observable<unknown> | SelectConfig<Result> | ProjectorFn | SelectorsObject
     >,
     Result,
     ProjectorFn extends (...a: unknown[]) => Result,
@@ -297,7 +300,7 @@ export class ComponentStore<T extends object> implements OnDestroy {
               : projector(projectorArgs)
           )
         : noopOperator()) as () => Observable<Result>,
-      distinctUntilChanged(),
+      distinctUntilChanged(config.equal),
       shareReplay({
         refCount: true,
         bufferSize: 1,
@@ -456,7 +459,7 @@ export class ComponentStore<T extends object> implements OnDestroy {
 
 function processSelectorArgs<
   Selectors extends Array<
-    Observable<unknown> | SelectConfig | ProjectorFn | SelectorsObject
+    Observable<unknown> | SelectConfig<Result> | ProjectorFn | SelectorsObject
   >,
   Result,
   ProjectorFn extends (...a: unknown[]) => Result,
@@ -467,16 +470,22 @@ function processSelectorArgs<
   | {
       observablesOrSelectorsObject: Observable<unknown>[];
       projector: ProjectorFn;
-      config: Required<SelectConfig>;
+      config: Required<SelectConfig<Result>>;
     }
   | {
       observablesOrSelectorsObject: SelectorsObject;
       projector: undefined;
-      config: Required<SelectConfig>;
+      config: Required<SelectConfig<Result>>;
     } {
   const selectorArgs = Array.from(args);
+  const defaultEqualityFn: ValueEqualityFn<Result> = (previous, current) =>
+    previous === current;
+
   // Assign default values.
-  let config: Required<SelectConfig> = { debounce: false };
+  let config: Required<SelectConfig<Result>> = {
+    debounce: false,
+    equal: defaultEqualityFn,
+  };
 
   // Last argument is either config or projector or selectorsObject
   if (isSelectConfig(selectorArgs[selectorArgs.length - 1])) {
@@ -504,8 +513,14 @@ function processSelectorArgs<
   };
 }
 
-function isSelectConfig(arg: SelectConfig | unknown): arg is SelectConfig {
-  return typeof (arg as SelectConfig).debounce !== 'undefined';
+function isSelectConfig(
+  arg: SelectConfig<unknown> | unknown
+): arg is SelectConfig<unknown> {
+  const typedArg = arg as SelectConfig<unknown>;
+  return (
+    typeof typedArg.debounce !== 'undefined' ||
+    typeof typedArg.equal !== 'undefined'
+  );
 }
 
 function hasProjectFnOnly(
diff --git a/projects/ngrx.io/content/guide/component-store/read.md b/projects/ngrx.io/content/guide/component-store/read.md
index 40631e675a..6ccaa57efd 100644
--- a/projects/ngrx.io/content/guide/component-store/read.md
+++ b/projects/ngrx.io/content/guide/component-store/read.md
@@ -137,6 +137,28 @@ export class MoviesStore extends ComponentStore&lt;MoviesState&gt; {
 }
 </code-example>
 
+## Using a custom equality function
+
+The observable created by the `select` method compares the newly emitted value with the previous one using the default equality check (`===`) and emits only if the value has changed. However, the default behavior can be overridden by passing a custom equality function to the `select` method config.
+
+<code-example header="movies.store.ts">
+export interface MoviesState {
+  movies: Movie[];
+}
+
+@Injectable()
+export class MoviesStore extends ComponentStore&lt;MoviesState&gt; {
+  
+  constructor() {
+    super({movies:[]});
+  }
+
+  readonly movies$: Observable&lt;Movie[]&gt; = this.select(
+    state => state.movies,
+    {equal: (prev, curr) => prev.length === curr.length} // 👈 custom equality function
+  );
+}
+</code-example>
 
 ## Selecting from global `@ngrx/store`