Measure drop out rate of new requests at confirm email stage

[garethrees]

Some user testers assumed they were done with the request at this point.

Lets measure this to see if we need to improve the funnel after this point.

[TomSteinberg]

We have this data - basically 15% drop off. So make a new ticket with an action!

[RichardTaylor]

Are there a very large number of requests (many thousands) which have been written (and stored in WhatDoTheyKnow's system) but haven't been sent because the user didn't confirm their email address then?

Or is this 15% drop off those who don't immediately confirm their address?

We occasionally get users asking us what happened to their request; and we find they've not confirmed their emails so do that for them; but at a guess/approximation the frequency of that kind of contact is only about one a month or so.

[crowbot]

The 15% drop is actually between previewing a new request, and creating the request, and would include people who never press 'send the request' and those who don't confirm their address. If someone creates a request but never confirms their email, the request is not stored in the database as a request, but as a set of parameters that will get deleted after a couple of months if the user never logs in from the confirmation link.