diff --git a/pkg/ccl/workloadccl/cliccl/fixtures.go b/pkg/ccl/workloadccl/cliccl/fixtures.go
index caebad3b96f3..cf70633afb23 100644
--- a/pkg/ccl/workloadccl/cliccl/fixtures.go
+++ b/pkg/ccl/workloadccl/cliccl/fixtures.go
@@ -29,7 +29,7 @@ import (
 var defaultConfig = workloadccl.FixtureConfig{
 	StorageProvider: "gs",
 	AuthParams:      "AUTH=implicit",
-	Bucket:          `cockroach-fixtures`,
+	Bucket:          `cockroach-fixtures-us-east1`,
 	Basename:        `workload`,
 }
 
diff --git a/pkg/cli/interactive_tests/test_workload.tcl b/pkg/cli/interactive_tests/test_workload.tcl
index 27d4abb57d94..f717b8413c84 100644
--- a/pkg/cli/interactive_tests/test_workload.tcl
+++ b/pkg/cli/interactive_tests/test_workload.tcl
@@ -13,7 +13,7 @@ end_test
 
 start_test "Sanity check workload fixtures url."
 send "$argv workload fixtures url tpcc\r"
-eexpect "gs://cockroach-fixtures/workload/tpcc"
+eexpect "gs://cockroach-fixtures-us-east1/workload/tpcc"
 end_test
 
 # Clean up.
diff --git a/pkg/cloud/gcp/gcs_storage_test.go b/pkg/cloud/gcp/gcs_storage_test.go
index 83f0aad15c6b..73566627eafc 100644
--- a/pkg/cloud/gcp/gcs_storage_test.go
+++ b/pkg/cloud/gcp/gcs_storage_test.go
@@ -377,7 +377,7 @@ func TestFileDoesNotExist(t *testing.T) {
 
 	{
 		// Invalid gsFile.
-		gsFile := "gs://cockroach-fixtures/tpch-csv/sf-1/invalid_region.tbl?AUTH=implicit"
+		gsFile := "gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/invalid_region.tbl?AUTH=implicit"
 		conf, err := cloud.ExternalStorageConfFromURI(gsFile, user)
 		require.NoError(t, err)
 
@@ -397,7 +397,7 @@ func TestFileDoesNotExist(t *testing.T) {
 
 	{
 		// Invalid gsBucket.
-		gsFile := "gs://cockroach-fixtures-invalid/tpch-csv/sf-1/region.tbl?AUTH=implicit"
+		gsFile := "gs://cockroach-fixtures-us-east1-invalid/tpch-csv/sf-1/region.tbl?AUTH=implicit"
 		conf, err := cloud.ExternalStorageConfFromURI(gsFile, user)
 		require.NoError(t, err)
 
@@ -428,11 +428,11 @@ func TestCompressedGCS(t *testing.T) {
 
 	testSettings := cluster.MakeTestingClusterSettings()
 
-	// gsutil cp /usr/share/dict/words gs://cockroach-fixtures/words-compressed.txt
-	gsFile1 := "gs://cockroach-fixtures/words.txt?AUTH=implicit"
+	// gsutil cp /usr/share/dict/words gs://cockroach-fixtures-us-east1/words-compressed.txt
+	gsFile1 := "gs://cockroach-fixtures-us-east1/words.txt?AUTH=implicit"
 
-	// gsutil cp -Z /usr/share/dict/words gs://cockroach-fixtures/words-compressed.txt
-	gsFile2 := "gs://cockroach-fixtures/words-compressed.txt?AUTH=implicit"
+	// gsutil cp -Z /usr/share/dict/words gs://cockroach-fixtures-us-east1/words-compressed.txt
+	gsFile2 := "gs://cockroach-fixtures-us-east1/words-compressed.txt?AUTH=implicit"
 
 	conf1, err := cloud.ExternalStorageConfFromURI(gsFile1, user)
 	require.NoError(t, err)
diff --git a/pkg/cmd/roachtest/tests/backup.go b/pkg/cmd/roachtest/tests/backup.go
index 5a3ab41dbb3f..6f87d2769fee 100644
--- a/pkg/cmd/roachtest/tests/backup.go
+++ b/pkg/cmd/roachtest/tests/backup.go
@@ -1115,7 +1115,7 @@ func registerBackup(r registry.Registry) {
 		EncryptionSupport: registry.EncryptionMetamorphic,
 		Run: func(ctx context.Context, t test.Test, c cluster.Cluster) {
 			if c.Spec().Cloud != spec.GCE {
-				t.Skip("uses gs://cockroach-fixtures; see https://github.com/cockroachdb/cockroach/issues/105968")
+				t.Skip("uses gs://cockroach-fixtures-us-east1; see https://github.com/cockroachdb/cockroach/issues/105968")
 			}
 			runBackupMVCCRangeTombstones(ctx, t, c)
 		},
@@ -1168,7 +1168,7 @@ revert=2'`)
 	_, err = conn.Exec(`USE tpch`)
 	require.NoError(t, err)
 	createStmt, err := readCreateTableFromFixture(
-		"gs://cockroach-fixtures/tpch-csv/schema/orders.sql?AUTH=implicit", conn)
+		"gs://cockroach-fixtures-us-east1/tpch-csv/schema/orders.sql?AUTH=implicit", conn)
 	require.NoError(t, err)
 	_, err = conn.ExecContext(ctx, createStmt)
 	require.NoError(t, err)
@@ -1232,10 +1232,10 @@ revert=2'`)
 	// Import the odd-numbered files.
 	t.Status("importing odd-numbered files")
 	files := []string{
-		`gs://cockroach-fixtures/tpch-csv/sf-100/orders.tbl.1?AUTH=implicit`,
-		`gs://cockroach-fixtures/tpch-csv/sf-100/orders.tbl.3?AUTH=implicit`,
-		`gs://cockroach-fixtures/tpch-csv/sf-100/orders.tbl.5?AUTH=implicit`,
-		`gs://cockroach-fixtures/tpch-csv/sf-100/orders.tbl.7?AUTH=implicit`,
+		`gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/orders.tbl.1?AUTH=implicit`,
+		`gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/orders.tbl.3?AUTH=implicit`,
+		`gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/orders.tbl.5?AUTH=implicit`,
+		`gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/orders.tbl.7?AUTH=implicit`,
 	}
 	_, err = conn.ExecContext(ctx, fmt.Sprintf(
 		`IMPORT INTO orders CSV DATA ('%s') WITH delimiter='|'`, strings.Join(files, "', '")))
@@ -1258,10 +1258,10 @@ revert=2'`)
 
 	// Import and cancel even-numbered files twice.
 	files = []string{
-		`gs://cockroach-fixtures/tpch-csv/sf-100/orders.tbl.2?AUTH=implicit`,
-		`gs://cockroach-fixtures/tpch-csv/sf-100/orders.tbl.4?AUTH=implicit`,
-		`gs://cockroach-fixtures/tpch-csv/sf-100/orders.tbl.6?AUTH=implicit`,
-		`gs://cockroach-fixtures/tpch-csv/sf-100/orders.tbl.8?AUTH=implicit`,
+		`gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/orders.tbl.2?AUTH=implicit`,
+		`gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/orders.tbl.4?AUTH=implicit`,
+		`gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/orders.tbl.6?AUTH=implicit`,
+		`gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/orders.tbl.8?AUTH=implicit`,
 	}
 
 	_, err = conn.ExecContext(ctx,
diff --git a/pkg/cmd/roachtest/tests/copy.go b/pkg/cmd/roachtest/tests/copy.go
index d1834a9d222d..aef645d67ef3 100644
--- a/pkg/cmd/roachtest/tests/copy.go
+++ b/pkg/cmd/roachtest/tests/copy.go
@@ -185,7 +185,7 @@ func registerCopy(r registry.Registry) {
 			Cluster: r.MakeClusterSpec(tc.nodes),
 			Run: func(ctx context.Context, t test.Test, c cluster.Cluster) {
 				if c.Spec().Cloud != spec.GCE {
-					t.Skip("uses gs://cockroach-fixtures; see https://github.com/cockroachdb/cockroach/issues/105968")
+					t.Skip("uses gs://cockroach-fixtures-us-east1; see https://github.com/cockroachdb/cockroach/issues/105968")
 				}
 				runCopy(ctx, t, c, tc.rows, tc.txn)
 			},
diff --git a/pkg/cmd/roachtest/tests/copyfrom.go b/pkg/cmd/roachtest/tests/copyfrom.go
index d68806b995a6..211a7413fc7b 100644
--- a/pkg/cmd/roachtest/tests/copyfrom.go
+++ b/pkg/cmd/roachtest/tests/copyfrom.go
@@ -25,7 +25,7 @@ import (
 	"github.com/stretchr/testify/require"
 )
 
-const tpchLineitemFmt = `https://storage.googleapis.com/cockroach-fixtures/tpch-csv/sf-%d/lineitem.tbl.1`
+const tpchLineitemFmt = `https://storage.googleapis.com/cockroach-fixtures-us-east1/tpch-csv/sf-%d/lineitem.tbl.1`
 
 // There's an extra dummy field because the file above ends lines with delimiter and standard CSV behavior is to
 // interpret that as a column.
diff --git a/pkg/cmd/roachtest/tests/import.go b/pkg/cmd/roachtest/tests/import.go
index 99099334e2c0..eb1a4a5ce0b7 100644
--- a/pkg/cmd/roachtest/tests/import.go
+++ b/pkg/cmd/roachtest/tests/import.go
@@ -51,21 +51,21 @@ func registerImportNodeShutdown(r registry.Registry) {
 			importStmt := fmt.Sprintf(`
 				IMPORT INTO %[1]s
 				CSV DATA (
-				'gs://cockroach-fixtures/tpch-csv/sf-100/%[1]s.tbl.1?AUTH=implicit',
-				'gs://cockroach-fixtures/tpch-csv/sf-100/%[1]s.tbl.2?AUTH=implicit',
-				'gs://cockroach-fixtures/tpch-csv/sf-100/%[1]s.tbl.3?AUTH=implicit',
-				'gs://cockroach-fixtures/tpch-csv/sf-100/%[1]s.tbl.4?AUTH=implicit',
-				'gs://cockroach-fixtures/tpch-csv/sf-100/%[1]s.tbl.5?AUTH=implicit',
-				'gs://cockroach-fixtures/tpch-csv/sf-100/%[1]s.tbl.6?AUTH=implicit',
-				'gs://cockroach-fixtures/tpch-csv/sf-100/%[1]s.tbl.7?AUTH=implicit',
-				'gs://cockroach-fixtures/tpch-csv/sf-100/%[1]s.tbl.8?AUTH=implicit'
+				'gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/%[1]s.tbl.1?AUTH=implicit',
+				'gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/%[1]s.tbl.2?AUTH=implicit',
+				'gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/%[1]s.tbl.3?AUTH=implicit',
+				'gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/%[1]s.tbl.4?AUTH=implicit',
+				'gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/%[1]s.tbl.5?AUTH=implicit',
+				'gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/%[1]s.tbl.6?AUTH=implicit',
+				'gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/%[1]s.tbl.7?AUTH=implicit',
+				'gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/%[1]s.tbl.8?AUTH=implicit'
 				) WITH  delimiter='|', detached
 			`, tableName)
 			gatewayDB := c.Conn(ctx, t.L(), gatewayNode)
 			defer gatewayDB.Close()
 
 			createStmt, err := readCreateTableFromFixture(
-				fmt.Sprintf("gs://cockroach-fixtures/tpch-csv/schema/%s.sql?AUTH=implicit", tableName), gatewayDB)
+				fmt.Sprintf("gs://cockroach-fixtures-us-east1/tpch-csv/schema/%s.sql?AUTH=implicit", tableName), gatewayDB)
 			if err != nil {
 				return "", err
 			}
@@ -88,7 +88,7 @@ func registerImportNodeShutdown(r registry.Registry) {
 		Cluster: r.MakeClusterSpec(4),
 		Run: func(ctx context.Context, t test.Test, c cluster.Cluster) {
 			if c.Spec().Cloud != spec.GCE {
-				t.Skip("uses gs://cockroach-fixtures; see https://github.com/cockroachdb/cockroach/issues/105968")
+				t.Skip("uses gs://cockroach-fixtures-us-east1; see https://github.com/cockroachdb/cockroach/issues/105968")
 			}
 			c.Put(ctx, t.Cockroach(), "./cockroach")
 			c.Start(ctx, t.L(), option.DefaultStartOpts(), install.MakeClusterSettings())
@@ -105,7 +105,7 @@ func registerImportNodeShutdown(r registry.Registry) {
 		Cluster: r.MakeClusterSpec(4),
 		Run: func(ctx context.Context, t test.Test, c cluster.Cluster) {
 			if c.Spec().Cloud != spec.GCE {
-				t.Skip("uses gs://cockroach-fixtures; see https://github.com/cockroachdb/cockroach/issues/105968")
+				t.Skip("uses gs://cockroach-fixtures-us-east1; see https://github.com/cockroachdb/cockroach/issues/105968")
 			}
 			c.Put(ctx, t.Cockroach(), "./cockroach")
 			c.Start(ctx, t.L(), option.DefaultStartOpts(), install.MakeClusterSettings())
@@ -220,7 +220,7 @@ func registerImportTPCH(r registry.Registry) {
 			EncryptionSupport: registry.EncryptionMetamorphic,
 			Run: func(ctx context.Context, t test.Test, c cluster.Cluster) {
 				if c.Spec().Cloud != spec.GCE {
-					t.Skip("uses gs://cockroach-fixtures; see https://github.com/cockroachdb/cockroach/issues/105968")
+					t.Skip("uses gs://cockroach-fixtures-us-east1; see https://github.com/cockroachdb/cockroach/issues/105968")
 				}
 				tick, perfBuf := initBulkJobPerfArtifacts(t.Name(), item.timeout)
 
@@ -276,7 +276,7 @@ func registerImportTPCH(r registry.Registry) {
 					defer t.WorkerStatus()
 
 					createStmt, err := readCreateTableFromFixture(
-						"gs://cockroach-fixtures/tpch-csv/schema/lineitem.sql?AUTH=implicit", conn)
+						"gs://cockroach-fixtures-us-east1/tpch-csv/schema/lineitem.sql?AUTH=implicit", conn)
 					if err != nil {
 						return err
 					}
@@ -293,14 +293,14 @@ func registerImportTPCH(r registry.Registry) {
 					_, err = conn.Exec(`
 						IMPORT INTO csv.lineitem
 						CSV DATA (
-						'gs://cockroach-fixtures/tpch-csv/sf-100/lineitem.tbl.1?AUTH=implicit',
-						'gs://cockroach-fixtures/tpch-csv/sf-100/lineitem.tbl.2?AUTH=implicit',
-						'gs://cockroach-fixtures/tpch-csv/sf-100/lineitem.tbl.3?AUTH=implicit',
-						'gs://cockroach-fixtures/tpch-csv/sf-100/lineitem.tbl.4?AUTH=implicit',
-						'gs://cockroach-fixtures/tpch-csv/sf-100/lineitem.tbl.5?AUTH=implicit',
-						'gs://cockroach-fixtures/tpch-csv/sf-100/lineitem.tbl.6?AUTH=implicit',
-						'gs://cockroach-fixtures/tpch-csv/sf-100/lineitem.tbl.7?AUTH=implicit',
-						'gs://cockroach-fixtures/tpch-csv/sf-100/lineitem.tbl.8?AUTH=implicit'
+						'gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/lineitem.tbl.1?AUTH=implicit',
+						'gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/lineitem.tbl.2?AUTH=implicit',
+						'gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/lineitem.tbl.3?AUTH=implicit',
+						'gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/lineitem.tbl.4?AUTH=implicit',
+						'gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/lineitem.tbl.5?AUTH=implicit',
+						'gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/lineitem.tbl.6?AUTH=implicit',
+						'gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/lineitem.tbl.7?AUTH=implicit',
+						'gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/lineitem.tbl.8?AUTH=implicit'
 						) WITH  delimiter='|'
 					`)
 					if err != nil {
diff --git a/pkg/cmd/roachtest/tests/import_cancellation.go b/pkg/cmd/roachtest/tests/import_cancellation.go
index efb3bbe21e48..8b3d3d5702ad 100644
--- a/pkg/cmd/roachtest/tests/import_cancellation.go
+++ b/pkg/cmd/roachtest/tests/import_cancellation.go
@@ -38,7 +38,7 @@ func registerImportCancellation(r registry.Registry) {
 			Cluster:   r.MakeClusterSpec(6, spec.CPU(32)),
 			Run: func(ctx context.Context, t test.Test, c cluster.Cluster) {
 				if c.Spec().Cloud != spec.GCE {
-					t.Skip("uses gs://cockroach-fixtures; see https://github.com/cockroachdb/cockroach/issues/105968")
+					t.Skip("uses gs://cockroach-fixtures-us-east1; see https://github.com/cockroachdb/cockroach/issues/105968")
 				}
 				runImportCancellation(ctx, t, c, rangeTombstones)
 			},
@@ -110,7 +110,7 @@ func runImportCancellation(
 		"lineitem": 2,
 	}
 	for tbl := range tablesToNumFiles {
-		fixtureURL := fmt.Sprintf("gs://cockroach-fixtures/tpch-csv/schema/%s.sql?AUTH=implicit", tbl)
+		fixtureURL := fmt.Sprintf("gs://cockroach-fixtures-us-east1/tpch-csv/schema/%s.sql?AUTH=implicit", tbl)
 		createStmt, err := readCreateTableFromFixture(fixtureURL, conn)
 		if err != nil {
 			t.Fatal(err)
@@ -201,9 +201,9 @@ func (t *importCancellationTest) makeFilename(tableName string, number int, numF
 	// Tables with more than one files have the number as a suffix on the
 	// filename, `<tablename>.tbl.1`. Tables with a single file do not.
 	if numFiles > 1 {
-		return fmt.Sprintf(`'gs://cockroach-fixtures/tpch-csv/sf-100/%[1]s.tbl.%[2]d?AUTH=implicit'`, tableName, number)
+		return fmt.Sprintf(`'gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/%[1]s.tbl.%[2]d?AUTH=implicit'`, tableName, number)
 	}
-	return fmt.Sprintf(`'gs://cockroach-fixtures/tpch-csv/sf-100/%[1]s.tbl?AUTH=implicit'`, tableName)
+	return fmt.Sprintf(`'gs://cockroach-fixtures-us-east1/tpch-csv/sf-100/%[1]s.tbl?AUTH=implicit'`, tableName)
 }
 
 func (t *importCancellationTest) runImportSequence(
diff --git a/pkg/cmd/roachtest/tests/restore.go b/pkg/cmd/roachtest/tests/restore.go
index eb1f161631c9..5dcf8a59b09a 100644
--- a/pkg/cmd/roachtest/tests/restore.go
+++ b/pkg/cmd/roachtest/tests/restore.go
@@ -249,7 +249,7 @@ func registerRestoreNodeShutdown(r registry.Registry) {
 
 				// 10 GiB restore.
 				restoreQuery := `RESTORE bank.bank FROM
-					'gs://cockroach-fixtures/workload/bank/version=1.0.0,payload-bytes=100,ranges=10,rows=10000000,seed=1/bank?AUTH=implicit'`
+					'gs://cockroach-fixtures-us-east1/workload/bank/version=1.0.0,payload-bytes=100,ranges=10,rows=10000000,seed=1/bank?AUTH=implicit'`
 
 				t.L().Printf("starting to run the restore job")
 				if _, err := gatewayDB.Exec(restoreQuery); err != nil {
@@ -347,7 +347,7 @@ func (dataBank2TB) runRestore(ctx context.Context, c cluster.Cluster) {
 	c.Run(ctx, c.Node(1), `./cockroach sql --insecure -e "CREATE DATABASE restore2tb"`)
 	c.Run(ctx, c.Node(1), `./cockroach sql --insecure -e "
 				RESTORE csv.bank FROM
-				'gs://cockroach-fixtures/workload/bank/version=1.0.0,payload-bytes=10240,ranges=0,rows=65104166,seed=1/bank?AUTH=implicit'
+				'gs://cockroach-fixtures-us-east1/workload/bank/version=1.0.0,payload-bytes=10240,ranges=0,rows=65104166,seed=1/bank?AUTH=implicit'
 				WITH into_db = 'restore2tb'"`)
 }
 
@@ -357,7 +357,7 @@ func (dataBank2TB) runRestoreDetached(
 	c.Run(ctx, c.Node(1), `./cockroach sql --insecure -e "CREATE DATABASE restore2tb"`)
 	c.Run(ctx, c.Node(1), `./cockroach sql --insecure -e "
 				RESTORE csv.bank FROM
-				'gs://cockroach-fixtures/workload/bank/version=1.0.0,payload-bytes=10240,ranges=0,rows=65104166,seed=1/bank?AUTH=implicit'
+				'gs://cockroach-fixtures-us-east1/workload/bank/version=1.0.0,payload-bytes=10240,ranges=0,rows=65104166,seed=1/bank?AUTH=implicit'
 				WITH into_db = 'restore2tb', detached"`)
 	db, err := c.ConnE(ctx, t.L(), c.Node(1)[0])
 	if err != nil {
diff --git a/pkg/cmd/roachtest/tests/schemachange.go b/pkg/cmd/roachtest/tests/schemachange.go
index 41aac71951bd..5b3a39305b28 100644
--- a/pkg/cmd/roachtest/tests/schemachange.go
+++ b/pkg/cmd/roachtest/tests/schemachange.go
@@ -34,9 +34,9 @@ func registerSchemaChangeDuringKV(r registry.Registry) {
 		Cluster: r.MakeClusterSpec(5),
 		Run: func(ctx context.Context, t test.Test, c cluster.Cluster) {
 			if c.Spec().Cloud != spec.GCE {
-				t.Skip("uses gs://cockroach-fixtures; see https://github.com/cockroachdb/cockroach/issues/105968")
+				t.Skip("uses gs://cockroach-fixtures-us-east1; see https://github.com/cockroachdb/cockroach/issues/105968")
 			}
-			const fixturePath = `gs://cockroach-fixtures/workload/tpch/scalefactor=10/backup?AUTH=implicit`
+			const fixturePath = `gs://cockroach-fixtures-us-east1/workload/tpch/scalefactor=10/backup?AUTH=implicit`
 
 			c.Put(ctx, t.Cockroach(), "./cockroach")
 			c.Put(ctx, t.DeprecatedWorkload(), "./workload")
diff --git a/pkg/cmd/roachtest/tests/sqlsmith.go b/pkg/cmd/roachtest/tests/sqlsmith.go
index 41572116f09a..d636f8a0ac04 100644
--- a/pkg/cmd/roachtest/tests/sqlsmith.go
+++ b/pkg/cmd/roachtest/tests/sqlsmith.go
@@ -36,7 +36,7 @@ func registerSQLSmith(r registry.Registry) {
 		"seed":                      sqlsmith.Setups["seed"],
 		sqlsmith.RandTableSetupName: sqlsmith.Setups[sqlsmith.RandTableSetupName],
 		"tpch-sf1": func(r *rand.Rand) []string {
-			return []string{`RESTORE TABLE tpch.* FROM 'gs://cockroach-fixtures/workload/tpch/scalefactor=1/backup?AUTH=implicit' WITH into_db = 'defaultdb';`}
+			return []string{`RESTORE TABLE tpch.* FROM 'gs://cockroach-fixtures-us-east1/workload/tpch/scalefactor=1/backup?AUTH=implicit' WITH into_db = 'defaultdb';`}
 		},
 		"tpcc": func(r *rand.Rand) []string {
 			const version = "version=2.1.0,fks=true,interleaved=false,seed=1,warehouses=1"
@@ -54,7 +54,7 @@ func registerSQLSmith(r registry.Registry) {
 			} {
 				stmts = append(
 					stmts,
-					fmt.Sprintf("RESTORE TABLE tpcc.%s FROM 'gs://cockroach-fixtures/workload/tpcc/%[2]s/%[1]s?AUTH=implicit' WITH into_db = 'defaultdb';",
+					fmt.Sprintf("RESTORE TABLE tpcc.%s FROM 'gs://cockroach-fixtures-us-east1/workload/tpcc/%[2]s/%[1]s?AUTH=implicit' WITH into_db = 'defaultdb';",
 						t, version,
 					),
 				)
@@ -310,7 +310,7 @@ INSERT INTO seed_mr_table DEFAULT VALUES;`, regionList[0]),
 			NonReleaseBlocker: true,
 			Run: func(ctx context.Context, t test.Test, c cluster.Cluster) {
 				if c.Spec().Cloud != spec.GCE {
-					t.Skip("uses gs://cockroach-fixtures; see https://github.com/cockroachdb/cockroach/issues/105968")
+					t.Skip("uses gs://cockroach-fixtures-us-east1; see https://github.com/cockroachdb/cockroach/issues/105968")
 				}
 				runSQLSmith(ctx, t, c, setup, setting)
 			},
diff --git a/pkg/cmd/roachtest/tests/tpc_utils.go b/pkg/cmd/roachtest/tests/tpc_utils.go
index 4c31a8a55ffb..04c01a7ed4ed 100644
--- a/pkg/cmd/roachtest/tests/tpc_utils.go
+++ b/pkg/cmd/roachtest/tests/tpc_utils.go
@@ -44,7 +44,7 @@ func loadTPCHDataset(
 	disableMergeQueue bool,
 ) (retErr error) {
 	if c.Spec().Cloud != spec.GCE {
-		t.Skip("uses gs://cockroach-fixtures; see https://github.com/cockroachdb/cockroach/issues/105968")
+		t.Skip("uses gs://cockroach-fixtures-us-east1; see https://github.com/cockroachdb/cockroach/issues/105968")
 	}
 
 	_, err := db.Exec("SET CLUSTER SETTING sql.stats.automatic_collection.enabled = false;")
@@ -108,7 +108,7 @@ func loadTPCHDataset(
 	if _, err := db.ExecContext(ctx, "SET CLUSTER SETTING backup.restore_span.target_size = '64MiB';"); err != nil {
 		return err
 	}
-	tpchURL := fmt.Sprintf("gs://cockroach-fixtures/workload/tpch/scalefactor=%d/backup?AUTH=implicit", sf)
+	tpchURL := fmt.Sprintf("gs://cockroach-fixtures-us-east1/workload/tpch/scalefactor=%d/backup?AUTH=implicit", sf)
 	if _, err := db.ExecContext(ctx, `CREATE DATABASE IF NOT EXISTS tpch;`); err != nil {
 		return err
 	}
diff --git a/pkg/cmd/roachtest/tests/tpcdsvec.go b/pkg/cmd/roachtest/tests/tpcdsvec.go
index 9c32fbf2f61a..9a101b69979d 100644
--- a/pkg/cmd/roachtest/tests/tpcdsvec.go
+++ b/pkg/cmd/roachtest/tests/tpcdsvec.go
@@ -71,7 +71,7 @@ func registerTPCDSVec(r registry.Registry) {
 		}
 		t.Status("restoring TPCDS dataset for Scale Factor 1")
 		if _, err := clusterConn.Exec(
-			`RESTORE DATABASE tpcds FROM 'gs://cockroach-fixtures/workload/tpcds/scalefactor=1/backup?AUTH=implicit';`,
+			`RESTORE DATABASE tpcds FROM 'gs://cockroach-fixtures-us-east1/workload/tpcds/scalefactor=1/backup?AUTH=implicit';`,
 		); err != nil {
 			t.Fatal(err)
 		}
@@ -188,7 +188,7 @@ func registerTPCDSVec(r registry.Registry) {
 		Cluster: r.MakeClusterSpec(3),
 		Run: func(ctx context.Context, t test.Test, c cluster.Cluster) {
 			if c.Spec().Cloud != spec.GCE {
-				t.Skip("uses gs://cockroach-fixtures; see https://github.com/cockroachdb/cockroach/issues/105968")
+				t.Skip("uses gs://cockroach-fixtures-us-east1; see https://github.com/cockroachdb/cockroach/issues/105968")
 			}
 			runTPCDSVec(ctx, t, c)
 		},
diff --git a/pkg/roachprod/install/download.go b/pkg/roachprod/install/download.go
index 961577274aed..72b805e90876 100644
--- a/pkg/roachprod/install/download.go
+++ b/pkg/roachprod/install/download.go
@@ -22,7 +22,8 @@ import (
 )
 
 const (
-	gcsCacheBaseURL = "https://storage.googleapis.com/cockroach-fixtures/tools/"
+	// We store downloadable content in a public bucket to allow for easy curling.
+	gcsCacheBaseURL = "https://storage.googleapis.com/cockroach-test-artifacts"
 )
 
 //go:embed scripts/download.sh
diff --git a/pkg/roachprod/prometheus/prometheus.go b/pkg/roachprod/prometheus/prometheus.go
index c6ed2fa2005c..7036ed800c31 100644
--- a/pkg/roachprod/prometheus/prometheus.go
+++ b/pkg/roachprod/prometheus/prometheus.go
@@ -206,7 +206,7 @@ func Init(
 			fmt.Sprintf(`
 (sudo systemctl stop node_exporter || true) &&
 rm -rf node_exporter && mkdir -p node_exporter && curl -fsSL \
-  https://storage.googleapis.com/cockroach-fixtures/prometheus/node_exporter-1.2.2.linux-%s.tar.gz |
+  https://storage.googleapis.com/cockroach-test-artifacts/prometheus/node_exporter-1.2.2.linux-%s.tar.gz |
   tar zxv --strip-components 1 -C node_exporter
 `, binArch)); err != nil {
 			return nil, err
@@ -242,7 +242,7 @@ sudo systemd-run --unit node_exporter --same-dir ./node_exporter`,
 		cfg.PrometheusNode,
 		"download prometheus",
 		fmt.Sprintf(`sudo rm -rf /tmp/prometheus && mkdir /tmp/prometheus && cd /tmp/prometheus &&
-			curl -fsSL https://storage.googleapis.com/cockroach-fixtures/prometheus/prometheus-2.27.1.linux-%s.tar.gz | tar zxv --strip-components=1`,
+			curl -fsSL https://storage.googleapis.com/cockroach-test-artifacts/prometheus/prometheus-2.27.1.linux-%s.tar.gz | tar zxv --strip-components=1`,
 			binArch)); err != nil {
 		return nil, err
 	}
diff --git a/pkg/workload/querybench/2.1-sql-20 b/pkg/workload/querybench/2.1-sql-20
index cbb45b307253..cea831fa033c 100644
--- a/pkg/workload/querybench/2.1-sql-20
+++ b/pkg/workload/querybench/2.1-sql-20
@@ -4,7 +4,7 @@
 --
 -- To load the data:
 --   > CREATE DATABASE tpch;
---   > RESTORE workload.* FROM 'gs://cockroach-fixtures/workload/tpch/scalefactor=1/backup' WITH into_db = 'tpch';
+--   > RESTORE workload.* FROM 'gs://cockroach-fixtures-us-east1/workload/tpch/scalefactor=1/backup' WITH into_db = 'tpch';
 --
 -- To run the queries using the querybench workload:
 --   $ workload run querybench --concurrency 1 --max-ops 20 --db tpch --query-file 2.1-sql-20
diff --git a/pkg/workload/tpcds/import.sql b/pkg/workload/tpcds/import.sql
index bc8eac73b495..543609ee4e76 100644
--- a/pkg/workload/tpcds/import.sql
+++ b/pkg/workload/tpcds/import.sql
@@ -2,7 +2,7 @@
 -- The TPC-DS database can be restored from backup (only scale factors of 1 and
 -- 10 - about 1GB and 10GB respectively - are available at the moment):
 --
---   RESTORE DATABASE tpcds FROM 'gs://cockroach-fixtures/workload/tpcds/scalefactor=1/backup';
+--   RESTORE DATABASE tpcds FROM 'gs://cockroach-fixtures-us-east1/workload/tpcds/scalefactor=1/backup';
 --
 -- The detailed instructions on how to generate the data from scratch can be
 -- found on an internal Confluence page.
diff --git a/pkg/workload/tpch/import-sf1.sql b/pkg/workload/tpch/import-sf1.sql
index 138cbfb4a208..e67ee05c597b 100644
--- a/pkg/workload/tpch/import-sf1.sql
+++ b/pkg/workload/tpch/import-sf1.sql
@@ -7,12 +7,12 @@
 --
 -- For faster import, the TPCH database can be restored from backup:
 --
---   RESTORE DATABASE tpch FROM 'gs://cockroach-fixtures/workload/tpch/scalefactor=1/backup';
+--   RESTORE DATABASE tpch FROM 'gs://cockroach-fixtures-us-east1/workload/tpch/scalefactor=1/backup';
 --
 -- When re-generating all data (say after a schema change), a fresh backup can
 -- be created via:
 --
---   BACKUP DATABASE tpch TO 'gs://cockroach-fixtures/workload/tpch/scalefactor=1/backup';
+--   BACKUP DATABASE tpch TO 'gs://cockroach-fixtures-us-east1/workload/tpch/scalefactor=1/backup';
 --
 
 CREATE TABLE region (
@@ -22,7 +22,7 @@ CREATE TABLE region (
 );
 
 IMPORT INTO region CSV DATA(
-  'gs://cockroach-fixtures/tpch-csv/sf-1/region.tbl'
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/region.tbl'
 ) WITH delimiter='|';
 
 CREATE TABLE nation (
@@ -34,7 +34,7 @@ CREATE TABLE nation (
 );
 
 IMPORT INTO nation CSV DATA(
-  'gs://cockroach-fixtures/tpch-csv/sf-1/nation.tbl'
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/nation.tbl'
 ) WITH delimiter='|';
 
 ALTER TABLE nation ADD CONSTRAINT nation_fkey_region FOREIGN KEY (n_regionkey) references region (r_regionkey);
@@ -52,14 +52,14 @@ CREATE TABLE part  (
 );
 
 IMPORT INTO part CSV DATA(
-  'gs://cockroach-fixtures/tpch-csv/sf-1/part.tbl.1',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/part.tbl.2',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/part.tbl.3',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/part.tbl.4',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/part.tbl.5',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/part.tbl.6',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/part.tbl.7',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/part.tbl.8'
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/part.tbl.1',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/part.tbl.2',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/part.tbl.3',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/part.tbl.4',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/part.tbl.5',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/part.tbl.6',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/part.tbl.7',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/part.tbl.8'
 ) WITH delimiter='|';
 
 CREATE TABLE supplier (
@@ -74,14 +74,14 @@ CREATE TABLE supplier (
 );
 
 IMPORT INTO supplier CSV DATA(
-  'gs://cockroach-fixtures/tpch-csv/sf-1/supplier.tbl.1',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/supplier.tbl.2',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/supplier.tbl.3',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/supplier.tbl.4',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/supplier.tbl.5',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/supplier.tbl.6',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/supplier.tbl.7',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/supplier.tbl.8'
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/supplier.tbl.1',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/supplier.tbl.2',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/supplier.tbl.3',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/supplier.tbl.4',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/supplier.tbl.5',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/supplier.tbl.6',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/supplier.tbl.7',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/supplier.tbl.8'
 ) WITH delimiter='|';
 
 ALTER TABLE supplier ADD CONSTRAINT supplier_fkey_nation FOREIGN KEY (s_nationkey) references nation (n_nationkey);
@@ -97,14 +97,14 @@ CREATE TABLE partsupp (
 );
 
 IMPORT INTO partsupp CSV DATA(
-  'gs://cockroach-fixtures/tpch-csv/sf-1/partsupp.tbl.1',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/partsupp.tbl.2',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/partsupp.tbl.3',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/partsupp.tbl.4',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/partsupp.tbl.5',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/partsupp.tbl.6',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/partsupp.tbl.7',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/partsupp.tbl.8'
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/partsupp.tbl.1',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/partsupp.tbl.2',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/partsupp.tbl.3',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/partsupp.tbl.4',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/partsupp.tbl.5',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/partsupp.tbl.6',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/partsupp.tbl.7',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/partsupp.tbl.8'
 ) WITH delimiter='|';
 
 ALTER TABLE partsupp ADD CONSTRAINT partsupp_fkey_part FOREIGN KEY (ps_partkey) references part (p_partkey);
@@ -123,14 +123,14 @@ CREATE TABLE customer (
 );
 
 IMPORT INTO customer CSV DATA(
-  'gs://cockroach-fixtures/tpch-csv/sf-1/customer.tbl.1',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/customer.tbl.2',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/customer.tbl.3',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/customer.tbl.4',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/customer.tbl.5',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/customer.tbl.6',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/customer.tbl.7',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/customer.tbl.8'
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/customer.tbl.1',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/customer.tbl.2',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/customer.tbl.3',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/customer.tbl.4',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/customer.tbl.5',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/customer.tbl.6',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/customer.tbl.7',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/customer.tbl.8'
 ) WITH delimiter='|';
 
 ALTER TABLE customer ADD CONSTRAINT customer_fkey_nation FOREIGN KEY (c_nationkey) references nation (n_nationkey);
@@ -150,14 +150,14 @@ CREATE TABLE orders (
 );
 
 IMPORT INTO orders CSV DATA(
-  'gs://cockroach-fixtures/tpch-csv/sf-1/orders.tbl.1',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/orders.tbl.2',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/orders.tbl.3',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/orders.tbl.4',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/orders.tbl.5',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/orders.tbl.6',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/orders.tbl.7',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/orders.tbl.8'
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/orders.tbl.1',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/orders.tbl.2',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/orders.tbl.3',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/orders.tbl.4',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/orders.tbl.5',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/orders.tbl.6',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/orders.tbl.7',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/orders.tbl.8'
 ) WITH delimiter='|';
 
 ALTER TABLE orders ADD CONSTRAINT orders_fkey_customer FOREIGN KEY (o_custkey) references customer (c_custkey);
@@ -191,14 +191,14 @@ CREATE TABLE lineitem (
 );
 
 IMPORT INTO lineitem CSV DATA(
-  'gs://cockroach-fixtures/tpch-csv/sf-1/lineitem.tbl.1',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/lineitem.tbl.2',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/lineitem.tbl.3',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/lineitem.tbl.4',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/lineitem.tbl.5',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/lineitem.tbl.6',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/lineitem.tbl.7',
-  'gs://cockroach-fixtures/tpch-csv/sf-1/lineitem.tbl.8'
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/lineitem.tbl.1',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/lineitem.tbl.2',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/lineitem.tbl.3',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/lineitem.tbl.4',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/lineitem.tbl.5',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/lineitem.tbl.6',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/lineitem.tbl.7',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-1/lineitem.tbl.8'
 ) WITH delimiter='|';
 
 ALTER TABLE lineitem ADD CONSTRAINT lineitem_fkey_orders FOREIGN KEY (l_orderkey) references orders (o_orderkey);
diff --git a/pkg/workload/tpch/import-sf10.sql b/pkg/workload/tpch/import-sf10.sql
index e039c057c2c3..b2a2477cfeff 100644
--- a/pkg/workload/tpch/import-sf10.sql
+++ b/pkg/workload/tpch/import-sf10.sql
@@ -7,12 +7,12 @@
 --
 -- For faster import, the TPCH database can be restored from backup:
 --
---   RESTORE DATABASE tpch FROM 'gs://cockroach-fixtures/workload/tpch/scalefactor=10/backup';
+--   RESTORE DATABASE tpch FROM 'gs://cockroach-fixtures-us-east1/workload/tpch/scalefactor=10/backup';
 --
 -- When re-generating all data (say after a schema change), a fresh backup can
 -- be created via:
 --
---   BACKUP DATABASE tpch TO 'gs://cockroach-fixtures/workload/tpch/scalefactor=10/backup';
+--   BACKUP DATABASE tpch TO 'gs://cockroach-fixtures-us-east1/workload/tpch/scalefactor=10/backup';
 --
 
 CREATE TABLE region (
@@ -22,7 +22,7 @@ CREATE TABLE region (
 );
 
 IMPORT INTO region CSV DATA(
-  'gs://cockroach-fixtures/tpch-csv/sf-10/region.tbl'
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/region.tbl'
 ) WITH delimiter='|';
 
 CREATE TABLE nation (
@@ -34,7 +34,7 @@ CREATE TABLE nation (
 );
 
 IMPORT INTO nation CSV DATA(
-  'gs://cockroach-fixtures/tpch-csv/sf-10/nation.tbl'
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/nation.tbl'
 ) WITH delimiter='|';
 
 ALTER TABLE nation ADD CONSTRAINT nation_fkey_region FOREIGN KEY (n_regionkey) references region (r_regionkey);
@@ -52,14 +52,14 @@ CREATE TABLE part  (
 );
 
 IMPORT INTO part CSV DATA(
-  'gs://cockroach-fixtures/tpch-csv/sf-10/part.tbl.1',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/part.tbl.2',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/part.tbl.3',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/part.tbl.4',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/part.tbl.5',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/part.tbl.6',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/part.tbl.7',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/part.tbl.8'
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/part.tbl.1',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/part.tbl.2',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/part.tbl.3',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/part.tbl.4',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/part.tbl.5',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/part.tbl.6',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/part.tbl.7',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/part.tbl.8'
 ) WITH delimiter='|';
 
 CREATE TABLE supplier (
@@ -74,14 +74,14 @@ CREATE TABLE supplier (
 );
 
 IMPORT INTO supplier CSV DATA(
-  'gs://cockroach-fixtures/tpch-csv/sf-10/supplier.tbl.1',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/supplier.tbl.2',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/supplier.tbl.3',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/supplier.tbl.4',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/supplier.tbl.5',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/supplier.tbl.6',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/supplier.tbl.7',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/supplier.tbl.8'
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/supplier.tbl.1',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/supplier.tbl.2',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/supplier.tbl.3',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/supplier.tbl.4',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/supplier.tbl.5',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/supplier.tbl.6',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/supplier.tbl.7',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/supplier.tbl.8'
 ) WITH delimiter='|';
 
 ALTER TABLE supplier ADD CONSTRAINT supplier_fkey_nation FOREIGN KEY (s_nationkey) references nation (n_nationkey);
@@ -97,14 +97,14 @@ CREATE TABLE partsupp (
 );
 
 IMPORT INTO partsupp CSV DATA(
-  'gs://cockroach-fixtures/tpch-csv/sf-10/partsupp.tbl.1',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/partsupp.tbl.2',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/partsupp.tbl.3',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/partsupp.tbl.4',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/partsupp.tbl.5',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/partsupp.tbl.6',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/partsupp.tbl.7',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/partsupp.tbl.8'
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/partsupp.tbl.1',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/partsupp.tbl.2',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/partsupp.tbl.3',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/partsupp.tbl.4',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/partsupp.tbl.5',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/partsupp.tbl.6',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/partsupp.tbl.7',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/partsupp.tbl.8'
 ) WITH delimiter='|';
 
 ALTER TABLE partsupp ADD CONSTRAINT partsupp_fkey_part FOREIGN KEY (ps_partkey) references part (p_partkey);
@@ -123,14 +123,14 @@ CREATE TABLE customer (
 );
 
 IMPORT INTO customer CSV DATA(
-  'gs://cockroach-fixtures/tpch-csv/sf-10/customer.tbl.1',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/customer.tbl.2',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/customer.tbl.3',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/customer.tbl.4',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/customer.tbl.5',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/customer.tbl.6',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/customer.tbl.7',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/customer.tbl.8'
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/customer.tbl.1',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/customer.tbl.2',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/customer.tbl.3',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/customer.tbl.4',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/customer.tbl.5',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/customer.tbl.6',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/customer.tbl.7',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/customer.tbl.8'
 ) WITH delimiter='|';
 
 ALTER TABLE customer ADD CONSTRAINT customer_fkey_nation FOREIGN KEY (c_nationkey) references nation (n_nationkey);
@@ -150,14 +150,14 @@ CREATE TABLE orders (
 );
 
 IMPORT INTO orders CSV DATA(
-  'gs://cockroach-fixtures/tpch-csv/sf-10/orders.tbl.1',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/orders.tbl.2',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/orders.tbl.3',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/orders.tbl.4',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/orders.tbl.5',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/orders.tbl.6',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/orders.tbl.7',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/orders.tbl.8'
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/orders.tbl.1',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/orders.tbl.2',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/orders.tbl.3',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/orders.tbl.4',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/orders.tbl.5',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/orders.tbl.6',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/orders.tbl.7',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/orders.tbl.8'
 ) WITH delimiter='|';
 
 ALTER TABLE orders ADD CONSTRAINT orders_fkey_customer FOREIGN KEY (o_custkey) references customer (c_custkey);
@@ -191,14 +191,14 @@ CREATE TABLE lineitem (
 );
 
 IMPORT INTO lineitem CSV DATA(
-  'gs://cockroach-fixtures/tpch-csv/sf-10/lineitem.tbl.1',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/lineitem.tbl.2',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/lineitem.tbl.3',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/lineitem.tbl.4',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/lineitem.tbl.5',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/lineitem.tbl.6',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/lineitem.tbl.7',
-  'gs://cockroach-fixtures/tpch-csv/sf-10/lineitem.tbl.8'
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/lineitem.tbl.1',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/lineitem.tbl.2',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/lineitem.tbl.3',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/lineitem.tbl.4',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/lineitem.tbl.5',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/lineitem.tbl.6',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/lineitem.tbl.7',
+  'gs://cockroach-fixtures-us-east1/tpch-csv/sf-10/lineitem.tbl.8'
 ) WITH delimiter='|';
 
 ALTER TABLE lineitem ADD CONSTRAINT lineitem_fkey_orders FOREIGN KEY (l_orderkey) references orders (o_orderkey);
diff --git a/pkg/workload/tpch/tpch.go b/pkg/workload/tpch/tpch.go
index cb02b39cabc8..162839ccafbd 100644
--- a/pkg/workload/tpch/tpch.go
+++ b/pkg/workload/tpch/tpch.go
@@ -106,7 +106,7 @@ var tpchMeta = workload.Meta{
 		g.flags.BoolVar(&g.enableChecks, `enable-checks`, false,
 			"Enable checking the output against the expected rows (default false). "+
 				"Note that the checks are only supported for scale factor 1 of the backup "+
-				"stored at 'gs://cockroach-fixtures/workload/tpch/scalefactor=1/backup'")
+				"stored at 'gs://cockroach-fixtures-us-east1/workload/tpch/scalefactor=1/backup'")
 		g.flags.StringVar(&g.vectorize, `vectorize`, `on`,
 			`Set vectorize session variable`)
 		g.flags.BoolVar(&g.useClusterVectorizeSetting, `default-vectorize`, false,